New England Seafood Company executives face a potential two-stage plan to move into the freshwater catfish market because of the banned oyster harvesting along much of the Atlantic and Gulf Coasts, and increased competition from foreign producers. These factors have resulted in significantly lower yields for New England Seafood. In order to stay in business, New England Seafood Company needs to look at harvesting and processing something other than seafood. New England Seafood Company looks to
The main risk with focusing on the experiential segment is that it could alienate current non-experiential customers. This is why Red Lobster should maintain its approachable atmosphere, current price point, and classic Red Lobster promotions such as Lobster fest and Endless Shrimp. Maintaining the core values of Red Lobster, will trying to go after the new segment, will help to mitigate the risk of losing current core customers. It is also important to note that in taking on this new position, Red Lobster is simply emphasizing traits it already possess to encourage Experientials to become loyal customers, not changing its entire
Red Lobster is owned by Darden Restaurants, Inc., and it operates in the Mosquito Coast. It deals with diving for lobster sold locally and internationally. This analysis examines various stakeholders and their importance to the company. The key stakeholders include employees, shareholders, consumers, suppliers, local and national authority, etc. (Weiss, 2008). The analysis will rank stakeholders according to the order of importance by starting with definitive, dominant, discretionary and dormant stakeholders. The analysis presented is presented in the graph. The analysis is based on the stakeholder’s importance. The analysis takes into consideration the stakeholders stakes, attributes and responsibilities as well as the
M&M’s biggest competitor is Hershey’s brand like M&M candies. The competition is fierce among the chocolate industry. Hershey and Mars are rivals and want the opportunity to gain more of the market share. In 1954, Hershey-ettes were introduced to compete against the similar M&M’s. However, they were not successful and are generally only available for consumers around the Holiday season. By the millennium, Hershey extended the popular Hershey Kisses brand in creating the Kissables. Hershey intended for direct competition to M&M small candy coated round tablet of chocolate in multitude of colors. The candy factories started in standard size packs and by the 70’s moved into standard size candy boxes. In the current year and season, you will find M&M’s in candy canes to small snack sizes and inside ornamental objects. The chocolate world becomes difficult to present as it becomes difficult to come up with new ideas in the candy business. As more companies release products similar to the M&M’s, it will become increasingly difficult for Mars to continue to command the level of market share in the chocolate candy industry and the product has a potential to get lost in the supermarket aisle.
Many seafood companies prices fluctuate because a whole number of reasons. Have you ever thought why though? They even have to take some foods completely off their menus. A lot of the time this is because of an oil spill that kills so much of the environment that a lot of the sea animals die or even become endangered. The BP Deepwater Horizon spill in 2010 is a great example of this. It spilled 200 million gallons of crude oil into the Gulf of Mexico in 87 days. The area of the spill alone had over 8,000 species, which already had 39 endangered species and added 14 new species to the endangered list. Not only did we lose animals but “Eleven people died as a result of the accident and 17 others were injured”(BP Staff).
Given the changes in Red Lobster’s strategy over the past few years and the surprising ability to attract new, “experiential” customers, it our recommendation that they modify their strategy to focus on pursuing this type of clientele. We will go into further detail momentarily; however, the reason for focusing on the experiential customer group is that Red Lobster has the opportunity to increase revenue and net operating income at each restaurant by 20% or more. Granted, these are enormous gains and it will take a few years to realize their full potential, but for the reasons laid out below, we believe these gains are a realistic possibility.
This article talks about how the prices of lobsters fluctuate from year to year. Live lobsters are more expensive in New England before the summer arrival. This summer, lobsters could come a little earlier. The mass production would bring the price down. In the last two years, the consumer price is in the range of $8 to $12 per pound in Maine; the biggest lobster producer in the U.S.. Prices are different from country to country, but the arrival of New England’s lobsters will most likely lower prices nationwide. Prices would fall every year in the summer since countless of lobsters reach legal
Another option with which Gerry could investigate would be for Red Lobster to offer to pay a higher price for lobster to boat companies in the Mosquito Coast in order for the divers to receive a higher salary cut. A possible advantage to this is that it would provide a better living environment for the divers. It is stated in the article that after the sacabuzos (middlemen), boat captains, and fish processors take their share of the money, what remains for the buzos is a mere $2 per pound of lobster fetched. Within a two week time period, this rate will amount to about $300. If the divers are trying to support families, $300 for two weeks is quite meager. By increasing the price that Red Lobster is willing to pay for wholesale lobster, the divers will benefit considerably due to a higher salary. Another advantage to a higher salary would mean that more individuals would be inclined to become divers,
It is reasonable to assume that their competitors will likewise lower their prices to maintain their share of the market. This will have the effect of increasing demand for seafood products. But it will have the negative impact of lowering profit margins for all in the market. It may also create a more hostile market environment for Neptune, a long-term adverse effect. In the case of Neptune’s product, demand seems inelastic, and lowering prices would only devalue Neptune in the long run. Additionally, although it will offer a short-term solution, it will not address the core issue.
Boston Chicken is a company to operate and franchise food service stores that sold meals featuring rotisserie-cooked chicken, fresh vegetables, salads, and other side dishes. Its concept is to combine fresh, flavorful, and appealing meals associated with traditional home cooking with a high level of convenience and value. Boston Chicken focused its expansion through franchising the company through large regional developers rather than selling store franchises to a large number of small franchisees. In that, an established network of 22 regional franchises that targeted their operations in the 60 largest
- The recent market position of Samuel Adams beer is very strong, as well as growth prospects.
Consumers will need to focus on food and necessities. There will also be an increase cost for Costco’s transportation and distribution channels that will eventually raise the price of the goods sold and decrease profits.
The response by others is critical to the current issue and the decision that management is most focused on. Depending on the actions of Neptune, there will definitely be a reaction from their competitors to include the U.S. Association of Seafood Processors and Distributors (ASPD). If Neptune were to lower prices, it most likely would cause other competitors to lower their prices as well and potentially could cause a price war that none of the businesses could afford in the long run. Neptune especially could not afford this based on their cost structure (Kesner & Walters, 2005, p. 18). It could also potentially cause a backlash with customers if they feel they had been overcharged in the past.
Neptune Gourmet Seafood is facing two major issues – an excess inventory problem and shrinking
KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.