Taco Bell Executive Summary

Strengths: In order to distinguish itself from competitors, especially Qdoba doesn’t want to be “me-too Chipotle”, Qdoba redesigned everything includes in-store layout, new branding, and personalized service. For example, Qdoba has colorful and artistic design on the wall, seating and washroom, which creates strong visual effect of Mexican culture and makes customer feel casual and happy. As we know, Chipotle is the King of burrito, however Qdoba choose to promote variety tacos to develop it’s competitive advantage. Qdoba launched a set of six Knockout tacos on October 27th, 2015, which enriched Qdoba’s menu items and provided more options for customers. Also, Qdoba’s employees with new designed uniforms are encouraged to speak their recommendations and provide more human touch services not machine-like assembly line. “The worst thing you could hear is as server who says everything’s good.” said John Cooke, VP, menu strategy and innovation at Qdoba. Furthermore, Qdoba introduced a kid’s menu and has 24 open hours for some locations to satisfy more customer needs.

America is known for it’s ability to combine many different cultures and backgrounds together to make a great nation, it is even more famous for doing this with food. The United States is known for its fast food industry. With this also comes a blend of various food with an American twist. One example is the well known and popular fast food restaurant Taco Bell. While Taco Bell is not labeled strictly as Mexican food, I believe it draws enough inspiration from traditional Mexican cuisine that it should be judged on the regular Mexican food standard. If a person were to compare the “Mexican” food served at Taco Bell to traditional Mexican dishes, people would find the Americanized versions severely lacking. Taco Bell ignores many popular and more traditional dishes, it also does not use many common ingredients that have become a Mexican food staple such as fish, and - the biggest travesty of them all-Taco Bell greatly misuses salsa.

Chipotle is the leader in the fast casual market, with over 1,900 locations, $3.21 billion in annual revenue, and the ability to serve up to 300 customers an hour. It has innovated the restaurant market by providing reasonably priced scratch-made meals, containing local ingredients, all within the confines of a pleasing aesthetic environment (Chipotle Mexican Grill, Inc., 2014; Kaplan, 2011). To reach its success, the firm utilized architectural innovation by stealing components of various types of restaurants already in existence. The company appropriated its rapid meal preparation methods from fast food chains such Subway and Quiznos, adopted its provision of quality food from more upscale casual Mexican restaurants, and implemented a locally based supply chain similar to that seen at many local farm-to-table establishments. This convergence of different properties came together right as the millennial generation was coming of age and demand higher quality, natural, and locally sourced ingredients in meals that could receive quickly. The company has also attempted to utilize an incremental innovation approach by removing all CMO ingredients and testing new foods such as breakfast items, soup, and chorizo sausage (The Associated Press, 2015; Peterson,

Prior to opening, Taco Bell requires the franchisees and operators to be in training for at least 8 weeks. This almost guarantees that when the Taco Bell opens, things will be up and running smoothly very quickly for the satisfaction of the customer. Taco Bell also holds regional meetings to keep restaurants in check and make sure everything's running smooth. They also makes periodic nation brand calls because they believe in “staying in touch”. This shows the level of professionalism is high and due to the professionalism being high, it directly relates to the quality the customer

Chipotle has a very simple product line-up offering tacos, burritos and salads. However, it offers up to 65000 combinations of ingredients for customers to choose while assembling the product. The product ingredients, sourcing and preparation are important for Chipotle w.r.t. customer experience and perceptions about the brand. There is however,

Introduction This assignment is based on the Starbucks case study; Trouble Brews at Starbucks written by Lauranne Buchanan and Carolyn Simmons (2009). The aim of this paper will be to discuss the the changing consumer experience, competitive landscape and external circumstances affecting marketing opportunities for Starbucks, while determining how Howard Schultz

Since it’s opening in 1962, Taco Bell is extremely innovative among leading them to rank fifth in QSR domestically. They overlooked the obvious when no one created the Dorito shell into a taco. Dr. Russell reminds us every class to not to forget to include the obvious items and Taco Bell beat their competitors to this niche. Management of the company incorporated focus groups to make sure they perfected this product before its launch. They went through a lot of trial and error. This is what all the leaders mean when they say practice makes perfect. What I view as the most important factors that have contributed to the growth of the company are innovation, ethics, and listening. They were built on innovation and they are continually modernizing to stay the best. Their company ethics exceed their competitors because what other company would

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm

I huffed and puffed as I arrived at the Taco Bell counter and ordered the Triple Bacon Double Cheesy...Taco...Delight. I looked at the boy's hand being held out as if he was waiting for something, then my brain clicked...the money, I mean of course the money!

Mission, Vision, Values and Principles of Chipotle Mexican Grill Abstract This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles.

Industry Analysis Overview of the Quick Service Industry The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly

Mission – By delivering uniquely flavored Mexican style food at budget prices, Taco Bell seeks to establish an international presence over the next 5 years. The current international fast food markets in Asia, South America, and Africa are dominated by American style fast food which leaves considerable opportunity for competing styles of cuisine, Taco Bell will use an aggressive marketing plan and develop a supply chain network that will enable rapid growth in overseas markets. Newly established restaurants will be able to supply local communities with quality meals at competitive prices while simultaneously creating value for shareholders.

The McDonaldization theory defines the process of which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (Ritzer 1). Within McDonaldization there are five different concepts embedded into this theory, which are efficiency, calculability, predictability, control and lastly irrationality of rationality. These concepts are not just used in fast-food restaurants, but are becoming more

The context change in form that Starbucks found itself competing with smaller chains that resembled its former pre-expansion model with competitors focusing in creating symbolic-expressive value and fast food restaurants that had started to offer specialty coffee with more aggressive advertisement at a lower cost. The competitive context changed for Starbucks because it’s focus in mass distribution channels and its retail footprint strategy stated its product within a standard performance product value; this affected the value perception of the product.

Consumer Behavior and Interactive Marketing Report ---Take the KFC in Norwich as an Example Introduction Consumer behavior is closely connected with the interactive market as well as products and services. (Peter, Olson, 2010) This report is aim to develop the KFC restaurant in Norwich strategically by analyzing the consumer behavior and interactive markets. Kentucky Fried Chicken (KFC) is a global fast food brand from America which is popular for its fried chicken. (Bell, Shelman, 2011) The quantities of KFC stores increased rapidly all over the world and there is large potential to gain profit and expand the market share among fast food restaurants. (Yum Brand Annual Report, 2015) To develop the brand, it is necessary to enlarge the