Who Is The Taco Bell Target Market

Target’s targeted customers are well known in the marketing world but also to the average person. The highest percentage of target shoppers are between the ages of 25-34 year olds and this makes sense in the way they market themselves. This age group is most likely to spend the most money amount of money in the store. The median age however is 40 years old implying that there is definitely a good mixture of different age groups that shop at target. Target has the highest ratio of female shoppers to male shoppers and this because they market to them more than anyone else. The percentage of Target female shoppers is at 60.1% and male shoppers are made up of only 39.9%. Working at Target for 3 years I understand the level of customer satisfaction

Chipotle Mexican Grill is one the fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market.

This article focuses on the increased importance for marketers to place a reasonable focus on the growing Hispanic demographic and their substantial purchasing power. With an estimated eleven percent of the US population by 2017, Hispanic consumers will comprise a large submarket. This Hispanic submarket will be able to add to the bottom line of companies that are able to target this market with the right marketing mix. Targeting the $1.2 trillion submarket is becoming a necessity for brands that are looking to grow their market share. Hispanic consumers are increasingly making their way into mainstream America and creating their own American Dreams. As they move up the socioeconomic scales they begin to buy bigger

We should be a part of our customers' lives and in the communities in which we serve” (Chick-fil-A). Chick-fil-A has used social media as a tool to advertise their brand and their charities. With over 35,000 social media mentions a month, the company is capable of crafting their branding and image in a matter of minutes (digiday). As of last year, a company that’s main product consists of a chicken sandwich topped with a slice of cheese and single pickle, has been able to amass 7.5 million Facebook followers and 335,000 Twitter users listening to their posts! (digiday). Chick-fil-A has a direct media line to their customers and those customers have reciprocated with a loyalty that rose to the level of listening to them at home or on their smart phones. Pretty remarkable for a quick service restaurant establishment started in an Atlanta

Qdoba, second-largest Mexican fast-casual chain in the U.S, was founded in the same location (Denver, U.S) but 2 years later than Chipotle (1995). In 2003, Jack in the Box acquired Qdoba from the owner of a private firm.

Background: Publix is a supermarket chain that opened its doors in 1930. A huge characteristic of the store is that it has always cared about their customers. The founder, George W. Jenkins stressed customer service and quality when he first opened and these values hold true to this day. These values paid-off as Jenkins was able to open over five stores during the Great Depression. Jenkins was ahead of his time (http://www.fundinguniverse.com/company-histories/publix-super-markets-inc-history/). “It is no stranger to social media with at least 2.7 million fans combined across Facebook, Twitter, YouTube, and Instagram and it sets the standard for what customer-company interaction on social media should look like; much when you walk into a Publix Store” (Matthews, 2015).

America is known for it’s ability to combine many different cultures and backgrounds together to make a great nation, it is even more famous for doing this with food. The United States is known for its fast food industry. With this also comes a blend of various food with an American twist. One example is the well known and popular fast food restaurant Taco Bell. While Taco Bell is not labeled strictly as Mexican food, I believe it draws enough inspiration from traditional Mexican cuisine that it should be judged on the regular Mexican food standard. If a person were to compare the “Mexican” food served at Taco Bell to traditional Mexican dishes, people would find the Americanized versions severely lacking. Taco Bell ignores many popular and more traditional dishes, it also does not use many common ingredients that have become a Mexican food staple such as fish, and - the biggest travesty of them all-Taco Bell greatly misuses salsa.

The FTC is a bipartisan federal agency with a unique dual mission to protect consumers and promote competition. For one hundred years, our collegial and consensus-driven agency has championed the interests of American consumers. As we begin our second century, the FTC is dedicated to advancing consumer interests while encouraging innovation and competition in our dynamic economy.

Target Market for Pita Pit will be distributing in Taylor County, explicitly, northeast Abilene, breakfast, lunch time, early evening, and late night crowd. Four explicit marketing segments will be targeted in the local community: students of Hardin Simmons University, Hendricks Medical Center, medical offices, and Abilene Christian University. These four groups will be divided into the meal times with the biggest gathering (i.e. breakfast, lunch, dinner, and late night). Pita Pit will attract students as a better alternative to a healthier choice than fast food or their on-campus meal plans. Hendricks Hospital has a Quiznos’ located on the first floor but the earliest opening time is 10:00 Am and closes at 9:00 PM. This results in several

Taco Bell Corporation’s Director of Public Relations has in the last few hours received a phone call from the company’s Government Relations Team. The Government Relations Team has learned that a special interest group known as “Friends of the Earth” will be releasing information on Monday September 18, 2000 to the Washington Post. This press release will be implicating the Taco Bell labeled taco shells which are manufactured, distributed, and sold by

Taco Bell actively participates in social conversations with fans and brands. They have an absolute talent for engaging, with their consumers as well as other brands. The team has achieved a balance of prearranged and spontaneous satisfied shared in real time. They have relied on the mixture of paid, earned, and owned media to accomplish this task. Engaging with t their consumers seems to be one of the key aspects of their approach (Lacey, 2015). Taco Bells website (www.tacobell.com) explains how they display interest based advertising using information gathered about their consumers over time across multiple websites or other platforms. Interest based advertising or online behavioral advertising includes ads served to the consumers after they

Global industry concerns coincide with demographic concerns; in large urban cities, meal planning services and applications are more likely to be used out of the convenience they provide. However, in more rural areas, where suppliers and food markets are vast in quantity, meal applications and services aren’t seen as a necessity. Income is also important in analyzing the global market; services such as Meal M8, would not do well in areas of the world where there is no network access (both technologically and locally).

Customer features are very appealing. These include instant chat, video conferencing, free communications and applications, customized personal pages, games, and advertising for events or small businesses as well as major corporations. It is a platform for different people around the world where they can share their ideas and reconnect. It has a solid reputation.

The company I have chosen to base my assignment on is Taco Bell. It is a leading Mexican style fast-food chain serving tacos, burritos, signature quesadillas, Border Bowls®, nachos and other specialty items. Currently, Taco Bell serves more than 35million consumers each week in approximately 5,600 restaurants in the United States of America. It is recognized as the best Mexican fast-food chains in the United States of America (Yum! Brands, 2010). This fast-food chain plans on introducing its products in Malaysia.

Messenger to stay in touch with the world loved ones, friends and colleagues. This level of services does not provide any direct revenue source to the company except to build up the membership base and attract more unique visitors (number of eyeballs attraction) to enhance the visibility of the portal which can help to build up the brand and reputation.