Who Is The Trend In Malcolm Gladwell's The Tipping Point

After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.

Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of “connectors”, saying that they have a “special gift for bringing the world together (page 38)”. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called “connecters”, and they are people who know, or are connected to, people of “different worlds (page 51)”, and bring them together. In his book, The Tipping Point, Gladwell uses different forms of persuasion, rhetorical questions, and organization to

Society is stocked full of various trends and epidemics. To many, the way in which these trends start is a mystery. As members of a society, we often subconsciously take part in these patterns without questioning our participation. Therefore, people continue to ignore the drastic changes in society, and the reasons why they occur so swiftly. There is a lack of motivation to take a step back and inquire about society as a whole, and rethink one’s actions. In The Tipping Point, Malcolm Gladwell effectively discusses and analyzes how and why ideas spread throughout societies using the rhetorical appeals, ethos, pathos and logos.

The Tipping Point by Malcolm Gladwell looks at a number of social epidemics and analyzes their build up to the point where they tip. “Tipping” is that point where an epidemic booms, or grows, to its maximum potential. Gladwell begins defining “tipping” with a literal example of the famous shoes, Hush Puppies. Once considered old-fashioned, Hush Puppies experienced a social boom in the mid-90s when hipsters in New York made them trendy again. Gladwell continues explaining “tipping” with a medical epidemic of syphilis in Baltimore. Gladwell introduces us to three essential rules of epidemics: the Law of the Few, the Stickiness Factor and the Power of Context. The Law of the Few says a key factor in epidemics is the role of the messenger: it

Understanding the effects of new technologies on society. Steady decline in the production of books and newspapers. Very few people still use these things. People see these things as an inconvenience when these things can be viewed online. There is no need for people to call or meet up with someone to discuss what's been going on. Instead someone might just send there cousin in Florida a quick Facebook message. People are fine with this type of interaction considering it involves less work and gives one more time to do other things. It takes a few clicks to complain about one's order coming late, instead of having to make a phone call, talk to a machine, then wait and wait. People like to get things in their time and lack in

Overall, Jenkins is interested on the impact convergence has on popular culture, however, considering the process of convergence of modes, he recognizes that popular and political cultural are beginning to blur. Like cultural, both new and old media alike are begging to blur and evolve, while delivery technologies become obsolete and get replaced. An example would be the replacement of floppy disk to CDs and more commonly now, the use of USBs, Jenkins describes this as “The Black Box Fallacy”, where media combine as one

In The Tipping Point, by Malcolm Gladwell, the tone clearly drives the strategy to be logos. Logos is an exceptional rhetorical strategy as it persuades the reader, not through the use of emotions and feelings, but rather through the use of logic and reasoning. There exists an energy in the style in which Gladwell writes that has the power to persuade the audience to believe what he believes in, the Tipping Point. Gladwell does not only give us his theory on how epidemics spread, but uses logos to connect the world we live in to his theory. The author’s use of logos results in a greater impact of the rhetoric.

The constantly growing and changing world is trying its best to sway and alter the

How big is the world? Some might ponder and the answer is, not as big as it seems. The world isn’t a scary, huge and untouchable place, as it is perceived to be. In reality, the universe is just a blank canvas filled with unique and mesmerizing people. That shapes our world into what it has become. The world would never be what it is without the people living on it. In the Tipping Point, Malcolm Gladwell explains the theory of the world and how it seems to be and control everything. Although, it’s the people in the world that make a difference. However people don’t believe they can change and make a difference in the world, but they can. Everyone has the power to change the world and shape their lives and others. Therefore it's up to them to decide if it will be for good or evil. In The Tipping point, Malcolm Gladwell uses the motif of how little things can make a big difference, for example, hush puppies. This motif signifies how the slightest movement in just the right place can change the world completely. We all have the power, but it can just take one to change the world.

4) How would you relate “the law of the few” to a transition management team?

The Tipping Point is a book by Malcolm Gladwell which explains how little things can make a big difference in the world. Chapter one starts off by identifying the three characteristics of epidemics and stating examples for each. The three characteristic are contagiousness, little changes can have big effects, and changes occur suddenly. In many people’s mind sickness is the number one thing to be thought as contagious but other things such as fashion, crime, and even bad behavior are as contagious too. As changes occurs it increases geometrically in an epidemic, not arithmetically. An example in which a change occurs suddenly is when an invention is created such as fax machines were invented in the 1800s and cell phones were invented

Many phenomena exist within the world; whether it be the butterfly effect, the small world theory, or even the laws of gravity, these entities shape reality. In the book The Tipping Point, Malcolm Gladwell analyzes an effect he coins the “tipping point”. The “tipping point” essentially is the point at which small, seemingly insignificant changes become significant enough to cause a large and often times important change . Throughout the text of this novel, Gladwell explores this notion more in-depth; he utilizes real world examples such as the re-emergence of Hush Puppies, a popular footwear item, and dissects the epidemic of the syphilis outbreak in Baltimore, Maryland in order to achieve this purpose. The underlying principles in The

The immediate connection to be made with the harsh effects of an unmaintained society is seen in the effects discussed by Gladwell. The broken windows theory, that Gladwell refers to, states that something

What can one consider being a tipping point in a situation. Is it when a situation changes from bad to worse? Could it be when it changes from good to better? Or could it be from when it changes from a bad situation and all of a sudden it turns around and becomes good? In my essay we are going to explore the tipping point from four different authors: Malcolm Gladwell, Mary G. King, Lynne M. Anderson, and Christine M. Pearson. From subject of: hush puppies, teen suicide, crime, smoking, incivility in the workplace and the black women’s breakthrough into clerical work. There could be many reasons why there were tipping

To being with poverty is defined as the state of one who lacks a usual or socially acceptable amount of money or material possessions. In other words, according to the sociological dictionary poverty is defined as “the state of lacking the material (particularly income) and cultural resources that a person requires to live a healthy life.” Some sociologist have tended to explain poverty by referring to people’s moral failures, or dependency cultures. Sociologist have been trying for many years the art of balancing the importance of social structures (how society is basically organised) and the role of individual people’s independent choices and actions.