Who Is Tory Burch's Target Market

Demographic segmentation refers to segmenting a target market through population characteristics such as age, ethnic background, race, education, gender and income of a target market (Baack, Harris & Baack, 2013). This is important as it helps an organization to identify what markets to target and which new markets to venture into. The Jeep vehicle portfolio line includes the Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Liberty, Patriot and Wrangler Unlimited and it has been established that some of the target demographics includes gender, education and

“Demographic divides the market into groups, based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, ethnicity, generation, nationality, and sexual orientation. Psychographic assigns buyers into different groups, based on lifestyle, class, or personality characteristics. Behavioral allocates consumers into groups based on their uses and responses to a product or service.” (Levens, 2012, 2010)

• Explain demographics, Geographic’s, psychographics and why companies use these methods to segment the market effectively

The slogan for this particular product of Tory Burch is, “Fashion meets fitness.”. This slogan does a

Burberry is a global brand that literally climbed out of the trenches of World War I to become a status symbol of the wealthy and famous. However, by 2007 Angela Ahrendts, who took over the Burberry brand, found that its image had been cheapened by overseas licensing. Ahrendts’ return to centralized brand management, combined with the innovative use of digital and social media to attract millennials, was a brilliant strategy that paid off in huge dividends for Burberry, returning the brand to luxury status.

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Tory Burch is important in the fashion industry because she is also a business woman and a philanthropist. People around the world needs someone to look up to, and Tory Burch is very passionate about her career, she served on the board of Council of Fashion Designers of America, the Breast Cancer Research Foundation, and Memorial Sloan-Kettering Cancer Center. She received several awards of her accomplishments in those societies, as well as “Accessory Brand Launch of the Year from Accessories Council of Excellence; and Rising Star award from Fashion Group International. Tory was named on of Forbes’s Most Powerful Women in the World” (Carrera, 2011). She was actually rated as the 73rd most powerful women.

Born in Pennsylvania on June 17, 1966 Tory Burch prophesied her signature fashion brand way before she could even be a wonderful mother of six. She fiercely impacts the fashion industry with her unique designs. “From the very beginning, Tory had a powerful vison for her brand, with a signature as emphatic and appealing as that of a modern-day like Lily Pulitzer Blake” she created a signature logo that when everyone sees it they’ll know it was designed by her. An iconic T-logo medallion with a perspective edge which signifies her name Tory a double-sided diagram of the letter T. Tory is such a humble person that is fully determined on her fashion “Tory has an innate sense of decorum, but that doesn’t mean she is the life of the party”

Teri Agins, a senior writer at the Wall Street Journal, has publications in the Journal and wrote in 1999 The End of Fashion. Agins’ book gives a true overview of the fashion industry from the origin of Haute Couture to prêt-à-porter to mass-market consumption. Her focus is on marketing and uses Armani, Ralph Lauren, Donna Karen, Marshall Fields and Gap to demonstrate “(from) class to mass, (from) elitism to democratization; (from) art to commodity.” This is perfectly showed in a paragraph from Agins

The trendy apparel that stores offer to the public makes a person have the ability to be fashionable since it can be adapted to our own preferences, and it also shows how companies influence people through the way they dress. Clothing companies among others create and implant images into people’s minds that insinuate that consumers should follow in order to be able to fit in the society that is shaped by the beliefs of corporations and industries. While it should be okay for fashion to be promoted since it is a way to express oneself, it is important to note the ways how companies advertise clothing and current fashions, since it reflects how our products are carefully designed to control our

Demographic: Is a personal characteristics used to categorize consumers. My customers will be categorize based on their age, gender, income level, and marital status. Demographic could also be apply to my employees. Afforded eyes checkup and to add a new non-profit organizations that will help the low income people.

The target market for 2020AVE is young women towards the end of college or right out of college. Women who show who they are because they have their own style. 2020AVE wants their brand to be affordable for that type of girl. 2020AVE wants women to rely on them for an outfit for any and every occasion.

The market can be segmented into three consumer groups: 16 to 30 year olds and 31 to 50 year olds who

Place: Tory Burch can be purchased and distributed through Neiman Marcus, Saks Fifth Ave and Nordstrom. You can purchase this product through their websites or in their stores.

Fashion Nova targets women from teens to women in their 30’s. The reason why I don’t put a specific age range is because it varies. I could say 16-30 but there are women in their 40’s that are wearing it as well. In their website, they have described their target market as the following “The girls who rock our styles are adventurous, inspirational and badass. A Nova Star is always the best dressed girl in the room. Her confidence is what truly shines, but her Fashion Nova outfit adds that extra sparkle. We strive to provide awesome service, unbeatable prices and the hottest trends” (Fashionnova.com). Income wise their target market females that vary in income and occupation, from dependent and independent college students earning from $0 - less than $20,000, to working professionals earning an income of $45,000 - $85,000. These customers are from upper-lower to middle class backgrounds and currently live in suburbs that are near major cities or urban areas near them. Their company is based on the trickle-down theory. Celebrities started wearing affordable clothes and people started to follow and believe that it was good quality which is what made the company succeed. Their target market can live anywhere from rural to suburban to major cities as I stated previously. It all varies on what they buy. They have a large stock