Who Owns the Power to Control Communication

When i t comes to consumerism, then i agree with their viewpoint. It really all boils down to trying to get you to buy something. Like in Ubik, at the beginning of the chapters, they was trying to sell Ubik to most of the readers. This book examines the a nature of life and death, the obsession with consumerism and the role of technology in modern society.

The author asks of readers, “[d]o you feel as if you’re in a cult? Probably not” (Lasn, 115). By inquiring about how readers feel, he engages them to come up with their own response, even if it is merely rhetorical. Lasn’s point in proceeding this way is to encourage readers to interact with his argument. He desires for them to become less passive about the information they read, whether it be his essay or the advertisements that bombard them on a daily basis. If Lasn were to write in a solely third person point of view, simply discussing “American consumers”, readers would feel as if they were detached from the issue at hand, learning about how advertising adversely affects only those around

Communication involves the exchange of messages and is a process which all individuals participate in. Whether it is through spoken word, written word, non-verbal means or even silence, messages are constantly being exchanged between individuals or groups of people (Bach & Grant 2009). All behaviour has a message and communication is a process which individuals cannot avoid being involved with (Ellis et al 1995).

　　In the essay “Reading and Thought”, Dwight MacDonlad talked about the kind of poor reading people are attached to in modern society. MacDonald believed reading materials such as Times and New York Times are too overwhelming for the readers. Readers tend to skim through the reading materials because most of the reading do not have any connections with their daily lives. Moreover, MacDoanld claimed that the readings people do these days are not thoughtful. The readings are rather irrelevant toward the readers. It is because the journalists to produce dull pieces of readings which are meant to be skimmed through without having too much thoughts involved. As the journalists do not have much consideration of the materials they produced. To the journalists the readings they produce are just a series of news that should be read driftly and left behind with no thoughful idea needed to be informed. These effects caused modern society to have a poor reading habits because people do not reflect and give time to think about the readings they did. Readers casually accept the readings even though they do not have provide any resourceful information for the readers.

In reference to this element, Lindemann differentiates the terms by describing the reader as the person that deciphers a message while the audience is mentioned to be the target of a writing piece. In addition, Lindemann includes a broader definition of audience with the input of authors Lisa Ede and Andrea Lunsford. In general, I agree with Ede and Lunsford on the importance of the relationship between readers and writers. It is crucial for a writer to know his/her target before putting in paper a rhetorical piece. As Lindemann mentions, most of the students write their papers considering their teacher as their only audience. Therefore, I believe it would be a good practice to start imagining a broader audience to persuade with our writing assignments to acquire the skill of targeting different audiences to become better

To be a good interpretive theory of communication, the interpretive theory also has to comply with five requirements. First, the theory has to provide more information about the causes why people do what they do. By examining interpersonal interaction, the theorist offers rules for interaction. Secondly, the theory explains what people value. In addition, the theory must be appealing by having a comprehensible content and including metaphors and so on. The theory also has to be appealing among other interpretive theorists who are experienced on the examined field of communication. The last requirement is that a good interpretive theory induces some kind of change in a society.

In the 1600s, critics saw the increased production of books as a threat to society, because they feared that people would not be able to keep up and process the information at the same rate as it became available. Others feared that new books would outshine the classics, and as a result the society would plunge into a primitive state with masses of uncultured people. Ann Blair offers quite the opposite perspective in her article titled “Reading Strategies for Coping with Information Overload ca. 1550–1700,” where she demonstrates that the plethora of books, rather than numbing the minds, in reality cultivated new learning methods while making reading a more personal and intellectually stimulating experience.

transfer to other with help of some medium. In this field there are limitless possibilities in this

Understanding the differences and similarities of interpretive and objective theory approaches is key to further expand one’s knowledge of communication studies. Author of A First Look at Communication Theory Em Griffin, describes interpretive theories as “the linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible” (Griffin, p.15). He also defines objective theory as “the assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect

Communication is the process of transferring meanings from sender to receiver. On the surface this appears to be fairly straightforward process. On analysis, however, there are a great many problems in the international arena that can result in the failure to transfer meanings correctly (Luthans & Doh, 2012).

Following this, corresponding to the two biases of communication, there are both oral and written media. Oral communication can be seen as time-binding because in oral societies, knowledge can only be passed through generations by word of mouth which generally take place within groups or communities (Innis, 1990). Also, because memory is limited, it is necessary to be particularly selective about knowledge, as a result of which, knowledge not related to maintaining tradition is difficult to be handed down (ibid.).

When studying communication, there are certain assumptions to be made. These assumptions vary depending on the paradigm that the researcher is following. In the Interpretive Approach, the major assumption is that humans construct their own reality, and researchers must tap into and understand that reality. This could not be truer, as everyone has their own perception of the world around them and reality in general. It is also assumed that the focus will be on the communicator. The Interpretive Approach draws focus on the creativity of humans rather than our predictability. Following the

The center of the Ritual View is communication and the goal of this theory is for the meaning to sustain over time in order to become society’s reality. With an emphasis on identity and common experiences it then focuses on what happens after the message is conveyed from the sender to the receiver, encoding and decoding. In order to maintain this story the same language and story must be used regularly and repeatedly. If a story is challenged it has to be repaired and return to the earlier status quo or reality. The encoders and the decoders participate in the reality, where they decide whether or not they believe it to be true. However the ritual view of communication is not directed towards the extension of messages in space but the maintenance of society in time, not the act of imparting information but the repetition of shared

Our communication process or the way we attribute symbolic meanings to words and gestures, in order to express ourselves is shaped by the society in which we evolve. This shared use of codes within a given group of persons, also leads to a common philosophy of life, ideas or

There is no question that communication is an important element in our life. We can learn how to communicate either by our experiences which probably will take a longtime to learn or by studying the experiences and theories of others. In Communication theory we have learned many theories that are very important to understanding human Communication. Communication is not more important nowadays than before because it’s always been an important aspect of human existence. These days communication style has been developed and has changed dramatically due to the media and the technology. Communications between cultures have never been better than today. A consequence of the development of the media technology is that media now plays a major influence on societies and in some countries the media is considered the fourth branch of government. In my discussion, I have selected agenda setting theory, which is explained by Donald Shaw, Maxwell McCombs, and their colleagues. I chose this theory because of its significance and because it has more explanation of what can be explained beyond the TV shows and reports. Media and freedom of speech is an important thing in America, however I think there is a real communication problem in the way media portrays the Arab World to the American people.