Even though Rosie the Riveter is an image frequently synonymous with the contemporary women’s movement, she was not designed to promote social change or improve the role of women in the workplace during World War II. In reality, she was promoted as the ideal female worker and was patriotic, confident, capable, and beautiful in a large propaganda campaign by the United States government. Since the war caused many men to answer the call to serve in the military, both at home and abroad, the United States was faced with the urgent challenge of recruiting women into the workforce. Rosie the Riveter was their solution to this problem.
Who Was Rosie?
The song, “Rosie the Riveter,” was released in 1943 and broadcast nationally on the radio. This is the first mention of Rosie that helped shape the image of the perfect female employee helping with the war effort for all the “right” reasons. Lyrics of the song include:
“All the day long, Whether rain or shine, She’s a part of the assembly line. She’s making history, Working for victory, Rosie the Riveter. Keeps a sharp lookout for sabotage, Sitting up there on the fuselage. That little girl will do more than a male will do.”
And jumping ahead:
“There’s something true about, Red, white, and blue about, Rosie the Riveter.”
The first visual image of Rosie was seen on the front of the May 29, 1943 edition of the Saturday Evening Post. Painted by Norman Rockwell, she was depicted as a larger woman and the
For centuries women have been depicted as weak beings when compared to men. In the early days, women were not allowed to go to work because men did not think they had the same abilities as they did. The role of a woman was to stay in the house, cook, clean, and take care of the children. However, through the World War II propaganda poster exclaiming “We Can Do It!” featuring Rosie the Riveter, women were able to prove that they had the same abilities as men and began a revolution in the U.S. workforce.
Who was Rosie the Riveter? Well, Rosie the Riveter was a famous and well-known cultural icon during World War II. She called out to housewives to leave their homes, and defend the frontline. Women working in factories came to be known as, Rosie the Riveter. Further, when men who left for battle, there were huge places that needed to be filled in everyday life, especially in factories. As young men left for the war, they also left their jobs behind. This was a problem because the war effort relied on factories to produce war items such as weapons, ammunition, and vehicles. When younger men (21-35) went off to fight, they had to leave their jobs in the factories. So with these jobs vacant, women stepped up and took them, making this their first
‘Rosie the Riveter’ is the name of a fictional character which was created to represent and symbolize the millions of real women who were encouraged by the North American government to join the work force in factories, munition plants and shipyards during World War II, while most men were called to duty to serve in the army during the war.
When The World War II came quickie marriages was the all out norm for people for the men that was going overseas and fighting during that day and age . As the men fought the women went to work and volunteered for organizations . The women volunteered for the Women's army Auxiliary Corps , The Navy Women's Reserve , and others. But Rosie The Riveter was an assurance that everything would be alright and women's role will change forever .
Howard Miller was hired by Westing House Company’s, War production committee to create a poster for the war efforts. He used pathos to express a women with confidence and beauty to show people a woman can be beautiful and work in factories, he also used the slogan, “we can do it” this is using ethos to show that they had the capabilities to go above and beyond what any person believed they could do, they proved that they had the skill and determination to accomplish the jobs in the factories. Although maybe not a true celebrity like people we may consider famous, the author uses Geraldine Doyle in the propaganda poster “we can do it”, she was a factory worker in Lansing, Michigan. She died on December 26, 2010 at age 86. She was remembered as an unwitting feminist hero as a model for the ionic poster of WWII. On this poster Geraldine became known as Rosie the riveter, as did many of the women in that time, there was also a Rosie the Riveter song out in 1942. Soon after, the once fictional ‘Rosie the riveter’ came to life, her name was Rose Will Monroe, widow with 2 girls, and she moved to Ypsilanti, Michigan to work in the aircraft factory, she was noticed during a bond drive at the factory and was asked to do bond commercials, although she never capitalized on that, she was always known as a feminist icon. After the war she didn’t go back to being a house wife, she had a variety of jobs such as taxi driver, hair salon operator, and she even opened her
The role of women in American history has evolved a great deal over the past few centuries. In less than a hundred years, the role of women has moved from housewife to highly paid corporate executive to political leader. As events in history have shaped the present world, one can find hidden in such moments, pivotal points that catapult destiny into an unforeseen direction. This paper will examine one such pivotal moment, fashioned from the fictitious character known as ‘Rosie the Riveter’ who represented the powerful working class women during World War II and how her personification has helped shape the future lives of women.
The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their
It gave them a taste of what was out in the world and got them to think of themselves as workers instead of just homebodies. At first they were hesitant because it was a new domain, but once they grew accustomed to this new role they weren’t about to evacuate and instead embraced their new power with Rosie the Riveter, the new face of activism. Rosie stood for everything these women fought for and was a symbol of hope and persistence. Her famous words echoed through the streets of the United States, “We Can Do It!” Some of the more daring women wanted to help even more, so they enlisted to go fight alongside the men of their country. These brave women were now soldiers and proved that they could enter dangerous situations and do the job right. For the women of this time there was no going back to the docile housewife of the past. From this point on they were looking for a future outside of the house. Then, in 1945 the war drew to a close and men who had been away began to file home. They were anticipating returning to their old jobs that women had occupied when they were away, however women were resisting to leave.
Before the war, women in America had typical lives, and many were wives and mothers. America was brought into the war unexpectedly when Pearl Harbor was bombed in 1941. Hundreds of thousands of men were drafted into the war, leaving the women behind. America lost a lot of valuable, hard-working men to fight, and they needed people to fill their positions. According to history.com’s article, “American Women in World War II”, it was then when Rosie the Riveter was created to recruit women to become part of the “work force” (“American Women in World War II”). Rosie the Riveter was a fictional character who motivated women across the U.S. to take jobs in different industries, many of which were previously all-male positions.
Gilderlehrman.org announced, “The number of working women rose from 14,600,000 in 1941 to 19,370,000 in 1944. In the later year, 37 percent of all adult women were in the labor force. At the peak of the industrial effort, women constituted 36 percent of the civilian work force.” ("The World War II Home Front"). The total population of women workers were growing majorly. Women were making movements across the country due to working in factories. More women actually enjoyed working in factories rather than their housewife job. More women started expanding their culture due to it. A major impact to women was Rosie the Riveter. Rosie the Riveter was a woman figure who was all over articles to encourage women of any age to step out of their comfort zone, and encouraged them to take a part in helping out with the war. Gilderlehrman.org states “But then the
World War II was the catalyst that changed the opportunities available to women and eventually the way they were regarded as a viable workforce. Suddenly women throughout the United States were pushing themselves to their limits to support the war effort. Women were fulfilling jobs and responsibilities that many previously believed to be impossible for their gender. Opportunities were opened in steel plants, ammunition factories, and even the United States military. As the war progressed the number of male workers declined dramatically. Society had no choice but to turn to the mothers, sisters, and daughters of our nation for help. The results for each woman varied
Rosie the Riveter was a metaphoric figure used to represent the strength, dirty jobs, and work women provided for the war effort. Penny Colman states “Rosie the Riveter was supposedly based on Rose Bonavita, a riveter in the United States.”
More than six million women took employment outside of the home, and many of the women had never been paid for working. Rosie the Riveter was an iconic figure during the war she showed women a sense of independence by taking them from the household into the workforce. Adult women in Oklahoma frequently went to work in oil fields, gas wells and built airplanes or even worked at-large ship yards. During the war-time, the women were able to prove to America that ladies were just as physically strong as the men were and would do anything to support their country. Mothers would generally barter with family members or neighbors on whose turn it was to watch the children while at work. "Mothers being taken out of the home to work is where child delinquency began, children were not getting the love and the discipline they needed from their parents," said Sharla
During the war in the 1940s, an aggressive media campaign urged more than six million women into the workforce. It is astonishing seeing each year; there were better accomplishments that women were making. Many learned new techniques such as working in steel plants, shipyards, and lumber mills. Sports also became a new and admired era in this time. The famous “Rosie the Riveter”, “We Can Do It!” was a part of the governor campaign that brought women into the workplace during the war. Following the end of WWII, most of these jobs went back to the men, and women were encouraged to either return back home or find a “female” job. This reveals that women were used. They were only needed when most of the men were in the war. In
During World War II, many people moved in to new jobs for the war effort. This included women by the millions. “Rosie the Riveter” was a national symbol of women taking jobs in the industrial field while the men were away fighting the war. “She was fictional, but represented the ideal government worker, including being loyal, efficient, and patriotic”, (Bowles, 2011).