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Who Was Rosie the Riveter

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Even though Rosie the Riveter is an image frequently synonymous with the contemporary women’s movement, she was not designed to promote social change or improve the role of women in the workplace during World War II. In reality, she was promoted as the ideal female worker and was patriotic, confident, capable, and beautiful in a large propaganda campaign by the United States government. Since the war caused many men to answer the call to serve in the military, both at home and abroad, the United States was faced with the urgent challenge of recruiting women into the workforce. Rosie the Riveter was their solution to this problem.
Who Was Rosie?
The song, “Rosie the Riveter,” was released in 1943 and broadcast nationally on the radio. This is the first mention of Rosie that helped shape the image of the perfect female employee helping with the war effort for all the “right” reasons. Lyrics of the song include:
“All the day long, Whether rain or shine, She’s a part of the assembly line. She’s making history, Working for victory, Rosie the Riveter. Keeps a sharp lookout for sabotage, Sitting up there on the fuselage. That little girl will do more than a male will do.”

And jumping ahead:

“There’s something true about, Red, white, and blue about, Rosie the Riveter.”

The first visual image of Rosie was seen on the front of the May 29, 1943 edition of the Saturday Evening Post. Painted by Norman Rockwell, she was depicted as a larger woman and the

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