Whole Food Industry Analysis

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Micro Environment
Customer Analysis
- More recently they have been targeting the younger generation who seem more interested in the organic lifestyle (Gaille, 2015)
- People who are interested in how their live food was treated before it reached them (Lutz, 2015).
- Households with children, up to 40% say they are buying more organic this year than last year (Gaille, 2015)
- No longer just the upper class people who could afford to spend outrageous amounts of money on their food alone (Lutz, 2015).
Competitive Analysis
1) Trader Joes:
a) Currently sells twice as much per square foot (Lutz, 2015)
b) Offer the same or similar products for much cheaper, due to their private in house label that people have grown extremely fond of (Lutz, 2015)
c) Have developed a sort
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d) Foods without chemicals and pesticides are increasing in popularity (Whole Foods Market).
e) 18-30 year olds are the most likely to shop at Whole Foods (Gaille, 2014).
SWOT Analysis of Internal Strengths and Weaknesses
Strengths
a) Whole foods has 431 stores in 42 states, wide range of customers have access (Whole Foods Market).
b) Name is well known and they have the resources needed to invest in their private brand (Whole Foods Market).
Weaknesses
a) They may be starting to make their food more affordable but they still have this image of expensive foods associated with them, they need to get people into the store so they will realize that they are actually affordable (Lutz, 2015).
b) Same-store sales are down
c) Losing grasp of the industry they popularized (Lutz, 2015).
Opportunities
a) Competitors are able to offer cheaper items by selling private brands. Whole foods can focus on their private brand
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