Whole Foods Market’s Human Resources Best Practices
Abstract
This paper looks into the Human Resources Best Practices at Whole Foods Market. Specifically, this paper is divided into three different sections which each identify the best practices as they pertain to different focuses. First, employee morale is examined, featuring how Whole Foods Market engages employees through a corporate culture of empowerment, ensuring pay and benefits exceed competitors, interacting with local communities, and through training and development.
Next, corporate wellness programs are examined. Whole Foods’ is focused upon healthy living for its customers and its employees as is evidenced by its programs. These programs focus on wellness and
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According to McGinn, “(u)nlike most acquirers, which forcibly graft their culture onto acquirees, Whole Foods adopted many of the successful practices of the companies it bought--especially those of Boston-based Bread & Circus, renowned for its fresh produce, meat and seafood.”
Pay and Benefits
Whole Foods Market is known for providing a higher rate of pay than its competitors. In fact, it has turned higher pay into competitive market advantage. Whole Foods Market accomplishes this through a number of methods. For example, Whole Foods Market uses a Pay for Performance plan which integrates profit-sharing into it pay plan. By so doing, employees are motivated to perform at their highest capability in order to receive bonuses based upon the company’s profit margin.
Furthermore, as mentioned in the Executive Salaries section of this paper, by capping executive salaries at 19 times the average worker’s pay, Whole Foods Market ensures that workers do not feel as if they are working for “big business” to get rich. Also, employees can look up each others’ earnings. This transparency helps ensure that employees feel as if there are no secrets and that nobody is being paid unfairly for the work that is completed. Finally, as an example of a benefit plan that rewards workers, stock options are available to all employees. Due to the high success of the stock option plan, 93%
Whole Foods Market’s first retail location was in Austin, Texas. Today there are 342 stores in the United States, Canada and the United Kingdom. The growth of this health conscious conglomerate happened over the years by strategic acquisitions of profitable independent stores throughout United States. Mackey’s idealism and respect is exhibited in his openness about the contributions of these retailers to the success of WFM, as the website provides an in depth summary of each acquisition and its contribution to promoting healthier food choices (Whole Foods Market History, 2014). After four years in Austin, Texas WFM branched out into the city of Houston when it purchased the Whole Foods Company, and shortly after, on the west coast, a new store was built in Palo Alto, California. Subsequently WFM began aggressive acquisitions over the next few years, which help to accelerate the growth rate of WFM in other geographical locations. In 2002 WFM opened in Canada and in 2004 through the acquisition of United Kingdom’s grocery chain Fresh & Wild, it opened seven stores. Holistic eating is a worldwide affair that WFM is taking advantage
Whole foods strategy consists of high margins on premium and natural foods. They also offer a wide variety of prepared foods for affluent buyers. Managers are given freedom to stock their stores based on local tastes. Mackey also opposed the idea of unions because of their parasitic existence.
Trader Joe’s has great workforce management practices and its employees enjoy what they do. They have cheerful attitudes and are more than willing to assist customers with anything in the store. Trader Joe’s employees are engaged in conversation with the customers that shop in the store and make the customers aware of any new or exciting products from them to try. The positive behavior of these employees is due to the compensation and benefits each employee receives, which is far more competitive than other grocery food stores. Trader Joe’s has also created an environment where employees feel valued and know their opinions matter to the growth of the
promotes pride in team members. All employees have access to most of Whole Food’s financial
Average wage is $18.89, which is significantly higher than the retail store national average. Workers always earn a 20% discount from store items, with a potential of a 30% discount given that their cholesterol, blood pressure, and body-mass-index (BMI) are within a healthy range. Whole Foods provides their workers with a company website where they can monitor their eating patterns. Employees are able to access wages of anyone working for the corporation, from hourly workers to CEO’s. Voices are not left unheard as Whole Food’s encourages workers to present ideas, hence they have became known for taking the good ones. Their bestselling bread recipe came from a worker in Santa Fe, and their model of a bicycle delivery was written by a cyclist from Austin, Texas. Employee “perks” include language classes, massage therapy, and yoga. They have created alluring and joyful environments which reflect their intentions. The motto goes: “We celebrate success and see failures as opportunities for growth.” Thus, the company progresses through using the judgement and imagination of their workers.
Whole Foods was established in 1980 with one store in Austin, Texas. Today, Whole Foods is the world’s largest leader in natural and organic foods. There are over 310 stores in North America and the United Kingdom. Whole Foods is committed to the finest natural and organic foods available, sustainable agriculture and have one of the strictest of quality standards. Whole Foods offers customers a wide variety of products. “Natural” refers to food that is free of growth hormones or antibiotics, where “certificated
Whole Foods is a great example of democratic approach to store operation. In this organizational environment all team members have the ability to insert their input in decision making that affects their product/service area in addition to having input in store matters as well. Whole Foods has a stringent screening process potential employees are put through to ensure that the applicant is a good fit for the organization. Once an applicant is hired, they are assigned to a team and team leader, who then train the new team member to be knowledgeable on the product/service they are assigned to. Additionally, they are also trained on providing friendly customer service. Due to Whole Foods approach to using workplace democracy, it has created a positive
As with other superstores, Whole Foods offers a variety of products to their customers. These products include organic and natural foods of all sorts, body care items, and household care items (“Grocery”, n.d.). As with other grocery stores, these products are organized based on the category they fall into, as well as if they fit a certain dietary requirement (e.g. dairy, meat, cleaning products, vegan, gluten-free, etc.). The output efficiency is measured as with most companies by the profit brought in by each division. This past year (2013), sales improved to $1.29B from $1.17B in 2012, net profit improved from $466K to $551K with the net profit ratio improving from 3.98% to 4.26% (Yahoo! Finance, 2014). Additionally, Whole Foods’ return on assets improved to 4.26% from 3.98% in 2012 (Yahoo! Finance, 2014). All of these numbers show that Whole Foods is capitalizing on its momentum and continuing the success they’ve had in previous years. Another performance
Whole Foods definitely uses human capital as a competitive advantage in multiple aspects of the company business model. Whole Foods built the foundation of their business model around quality, empowered employees. These employees are the key to the unique experience that defines the company and the source of their primary competitive advantage in the marketplace. This competitive advantage is framed around the concepts of human capital value, human capital rareness, and human capital imitability (Hitt, Miller & Colella, 2015). Whole Foods human capital value is represented by knowledgeable, capable employees empowered to champion the overall strategy of the company and make decisions at the lowest level to ensure a great product and customer experience (Hitt, Miller & Colella, 2015). Human capital rareness is demonstrated by the emphasis placed on sourcing, interviewing, and hiring practices. This ensures Whole Foods hires the unique employee that will champion the quality of their product line as well as the front-line face of the company to customers. Regarding human capital imitability, Whole Foods overall human capital focus and packaging makes a formidable task for competitors to replicate. From the overall compensation package, degree of employee input and interaction, benefits structure, bonus program, and overall company environment, Whole Foods ensures that sourcing and retention of employees provides a definite advantage (Hitt, Miller & Colella, 2015).
Consumers view Whole Foods Markets as being very expensive and have given the retailer the nickname “Whole Paycheck”. Whole Foods carries a wider variety of organic foods and healthier brands besides their private brands. Whole Foods is experiencing a decline in sales due to other stores; like Wal-Mart, who are stocking organic foods at much lower prices; which has decreased differentiation (Lutz, 2014). Its decentralized business model decreases efficiency in procurement, distribution, and marketing efforts.
Teamwork is important factor, because without social capital an employee will not become a benefit to the company. Whole Foods offer human capital because of the shared knowledge due to training and other qualifications that begin with the hiring process (Kreitner & Kinicki, 2013). Managers that are selected with potential value to operate very functional is a quality that Whole Foods possess. These are all valuable factors when considering employment at Whole Foods. Overall Whole Foods offer that level of employee satisfaction that is very motivating and compelling to be a part
Whole Foods has been adaptive in fitting its competitive strategy to its situation. The store first grew to prominence by being a stylish antithesis to the crunchy mom-and-pop organic grocery stores, providing a relatively normal but
Marketed as ‘America’s healthiest grocery store’ the company has successfully grown to 408 stores across the world with sales of $14 billion in 2014 (Whole Foods Market, 2015). The firm is positioned as an upmarket grocery due to the emphasis on natural, organic origins, and as a result are able to charge a premium for their products. Through efficiently running its operations and stores, Whole Foods are able to maintain healthy 4.02% profit margins (Financial Times, 2015) and operating margins well above the American grocery store industry average at 6.58% (Bloomberg, 2015). Looking at 2015’s quarter 1 figures it is clear to see that Whole Foods have had a hugely successful year with sales of $4.7 billion, up 10% from the same period last year. Furthermore, they opened 9 new stores and have signed a further 11 new leases.
Whole Foods Market has expanded by a mixture of opening its own new stores and acquiring already existing stores. Today WFM does not follow this strategy, instead their motivation is to open its own large stores. This is due to noticeable sales differences in larger stores as opposed to smaller stores. WFM locates these newer stores in upscale areas of urban metropolitan centers and high-traffic shopping locations. Not all WFMs are isolated structures; some are located in strip malls. WFM offers a larger selection of natural and organic foods than any other grocery store. WFMs marketing expenditure is extremely small. They spend a measly 0.5% of their revenues on advertising. Their chief marketing strategy relies on word-of-mouth. WFM strives to meet or exceed customer expectations. This is so customers receive competent, knowledgeable, and friendly service and become advocates of WFM. The employees here have a decentralized team approach for store operations. This is so some personnel, merchandising, and operating
Whole Foods Market began in 1970 as a local supermarket. Over the past 31 years, Whole Foods Market has grown from a single store in Austin, Texas, to becoming one of the worldwide leaders in providing consumers with natural and organic foods. They have grown to over 300 stores in both North America and the United Kingdom. (Whole Foods Market, Inc., 2011) This report examines the chief elements of the strategy that Whole Foods Market has put into place. Also, it uses past financial data to provide an assessment of the condition of the company going forward. Those assessments include recommendations of future actions, along with concerns I have about the way the company is currently operating and some difficulties that may be on the way.