Whole Foods Business Level Strategy

Whole Foods Market is one of the biggest organic and natural whole food suppliers in the world. They provide a wide variety of select foods that are without hormones or antibiotics and are stamped with the U.S. Department of Agriculture’s stamp of approval. They value the fact that they can provide people with access to healthy food and be identified with being socially and environmentally responsible.

Whole Foods is a retailer that specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart, Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way through its environmentally safe actions and its use of the local community to stock its stores. However, as Whole Foods grows and expands, a person has to wonder if the company will be able to maintain this same position or will have to make

A target market is a group of customers a company has decided to ultimately aim its marketing efforts towards. Whole Foods has two different target market groups that regularly shop at their establishments. The first is the primary group that ranges in age between 22-40 years old men and women with college educations who care deeply about the sustainability of the earth and favor all-natural goods. These people truly believe in the entire brand experience and make shopping at a health food store a lifestyle decision.

Whole Foods Market Inc. is a popular retail destination for natural and organic foods and byproducts, since its establishment in 1980 by four local businesspeople in Austin, Texas. It is notable for supporting sustainable agriculture, promoting the reduction of waste and consumption of nonrenewable resources and encouraging environmentally safe cleaning and store-maintenance programs. The company showcases its ethics and social responsibility through its green mission, foundations, and Whole Trade Guarantee.

Which of the 4 perspectives of organizational effectiveness do you think that Whole Foods reflects in how it operates?

Whole Foods is a great example of democratic approach to store operation. In this organizational environment all team members have the ability to insert their input in decision making that affects their product/service area in addition to having input in store matters as well. Whole Foods has a stringent screening process potential employees are put through to ensure that the applicant is a good fit for the organization. Once an applicant is hired, they are assigned to a team and team leader, who then train the new team member to be knowledgeable on the product/service they are assigned to. Additionally, they are also trained on providing friendly customer service. Due to Whole Foods approach to using workplace democracy, it has created a positive

I agree with Whole Foods Market’s CEO about no business staying undefeated and on top forever. Every business will go through a period of expansion and a period of contraction, this is known as the business cycle. There’s many times a business will get big and expand and then begin to lose profit and must close stores and reconsider their strategies to not go out of business. An example can be Macys, the store is popular for selling high brand and luxury perfumes, brand clothing as well as clothes designed by celebrities. They’ve been on top for many years, but there are many stores that now sell perfumes, such as a specific perfume store or even a retail store like Walgreens. There gets to a point that consumers take notice and even

* Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009, the sales total $8 billion and had 289 stores in the U.S. The Whole Foods Market plans to come up with strategies to help improve the company but to do so understanding the core values plays a major role in the company’s planning. The strategies

Whole Foods Market, Inc, is an Austin, Texas based foods grocery that has the finest natural and organic food available, including produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, beer, wine, cheese; in addition to whole body, floral, pet products, and household products. Whole Foods is among the most profitable health food retailers in the United States. The rapid growth and market success has much to do with having remained a uniquely mission-driven company, highly selective about what they sell, dedicated to their core values, stringent quality standards, and committed to sustainable agriculture.

Strong leadership is a Factor that is desirable when considering employment. Whole Food’s leadership possess virtues that are of top quality when considering this decision. Does the company's leadership become active toward objectives or do they just give orders? Total Quality Management is when the leadership is involved in training, making necessary improvements, and builds customer satisfaction (Kreitner & Kinicki, 2013). Whole Foods possess these factors, and is health conscience, with educated managers that follow the philosophy of conscious capitalism (Cheretis & Mujtaba, 2014). Personally, when asked what are some major factors for choosing a potential workplace, the quality management that Whole Foods possess ranks at the top.

Simplified brand loyalty describes a status in which consumers determine their selves in; out of it they become committed to a brand. Thereby they continue purchasing products or services of a specific brand. At this point consumers rather spent more money on a product of a specific brand than buying from multiple suppliers within the same category. Mainly brand loyalty is a result of consumer’s behavior, which is enforced through a company’s measurements regarding branding. Branding is a process that a company runs through in order to establish a new brand. The ambition here is to strengthen a unique name and image for a product in

Whole Foods' utilizes a differentiated strategy, focused on organic and natural foods. This distinguishes them from mainstream grocery competitors, and puts them into competition with other specialized grocery outlets (Urani, 2008). This differentiation, combined with more traditional grocery industry size and operations, gives the company an advantage over most of its competitors.

A. Whole Foods Market describes livestock management as practices that promote healthy, humanely treated animals by providing organically-grown feed, fresh air and outdoor access while using no antibiotics or added

Whole Foods Market has expanded by a mixture of opening its own new stores and acquiring already existing stores. Today WFM does not follow this strategy, instead their motivation is to open its own large stores. This is due to noticeable sales differences in larger stores as opposed to smaller stores. WFM locates these newer stores in upscale areas of urban metropolitan centers and high-traffic shopping locations. Not all WFMs are isolated structures; some are located in strip malls. WFM offers a larger selection of natural and organic foods than any other grocery store. WFMs marketing expenditure is extremely small. They spend a measly 0.5% of their revenues on advertising. Their chief marketing strategy relies on word-of-mouth. WFM strives to meet or exceed customer expectations. This is so customers receive competent, knowledgeable, and friendly service and become advocates of WFM. The employees here have a decentralized team approach for store operations. This is so some personnel, merchandising, and operating

Over the past few decades, the diet and health food industry has become big business. Americans, along with people in many other countries, have become more educated about the benefits of exercising regularly and eating healthy. Whole Foods Market is pursuing a business strategy that strives to offer products that are of the highest quality, least processed, most flavorful and natural foods possible (Whole Foods Market,