Whole Foods Case

980 WordsDec 29, 20074 Pages
Whole Foods Market Case Whole Foods Market has evolved into one of the largest retailers of natural and organic foods. This company 's rapid growth and market success has to do with being a mission-driven company. Whole Foods is highly selective about what they sell and are dedicated to their core values. Whole Food 's integrated strategy consists of growth, differentiation, merchandising, and customer service. This strategic plan was aimed at expanding its operations to offer high quality and nutritious foods to more and more customers. It was also aimed at promoting organically grown foods, food safety concerns, and sustainability of the entire ecosystem. Before 2002, Whole Food 's growth strategy had been to expand their company…show more content…
Whole Foods was having a hard time finding organic beef and chicken suppliers big enough to supply all of their stores. Another force, potential new entrants, was affecting the company. Most supermarkets were starting to stock a growing number of natural and organic food items. Customers were increasingly buying organic foods and beverages for the freshness, the avoidance of pesticides, and health and nutrition. Customers believe that natural and organic foods were better for their health. The only substitutes for organic foods were the processed foods normally purchased in the supermarkets, but customers were trying to get away from them. Whole Foods rivals included, local, regional, and national supermarkets, along with specialty grocery stores and health and natural food stores. The company 's two biggest competitors in the organic food segment were Wild Oats Markets and Fresh Market. Wild Oats was probably the biggest competition, because they lowered their prices to increase their store traffic and raise the average purchase. One of the biggest driving force was the growing preference for the differentiated product instead of the commodity product. Consumers were increasingly demanding to buy natural and organic foods rather than processed foods. These foods were healthier for them, which was one of the main reasons for the demand. This brings up another driving force of societies concern for their health. Consumers do not

More about Whole Foods Case

Open Document