Whole Foods Industry Analysis

Decent Essays
Product Lines
• Whole Foods Market
• Engine 2 Plant-Strong Products
• Whole Trade
• 365 Everyday Value
Quality and Benefits Whole Foods Market includes premium products. The products are selected for exceptional taste, authenticity, and remarkable quality. This product lines is made of up natural and organic choices that includes everything from Magnolia and Poppy Organic Laundry Detergent to Traditional Biscotti. Engine 2 Plant-Strong Products focuses on vegetarians and customers with special dietary preferences. The following are the health guidelines that Whole Foods Market adheres to:
• Zero animal products
• No added oils… ever!
• 100% whole grains
• Minimal added sugar, if at all
• Less than 25% total calories from
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The products such as French Roast Ground Coffee and flowers are associated with the Whole Trade Guarantee. The 365 Everyday Value provides high quality natural and organic products while considering price-conscious buyers who want to stock up their homes without breaking the bank. This product lines contains everything from 365 Everyday Value® Organic Applewood Smoked Turkey Breast to 365 Everyday Value Organic Body Care.
Suppliers and Certified Partners PureCell System, Cork ReHarvest, Facebook, Frontier, Natural Products Co-op; Fair Trade USA, Rainforest Alliance, Institute for Marketecology (IMO) Social & Fair Trade Certification, and Fairtrade International
Whole Foods Market uses a premium pricing strategy in their stores. They do this because they offer the highest quality in natural and organic products and they have several competitive advantages/points of differences. The company combines their premium pricing strategy with their broad differentiation generic strategy. Whole Foods store prices costs consumers more than $100 dollars than when they buy regular food.
• Whole Foods Market Stores o Main places for distributing company products o Majority of sales transactions occur
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