Whole Foods International Expansion Essay

5105 WordsFeb 2, 201321 Pages
Global Business Plan: Whole Foods Market Expands to Munich, Germany October 15, 2012 Abstract Whole Foods Market, a supermarket chain which emphasizes "natural" and organic products, centers their core competencies and values on product quality, pleasing customers, creating a positive environment for employees, education on healthy eating, prosperity, environmental stewardship and positive partnerships with suppliers. Listed as one of the world's healthiest countries, Germany is an ideal location for Whole Foods to expand and share its experience. Initially, Whole Foods is going to expand to one location in Munich, Germany. Munich is the third largest city in Germany, which also offers surrounding farms to serve as suppliers for Whole…show more content…
Economic & Geographic Environment 1. Climate Munich has a continental climate, and is determined by the effects of the Alps. In general summers are fairly warm and very wet, prone to thunderstorms, while winters are cold with light snowfalls. The Alps cause two unique deviations in the weather in Munich; south westerly winds crossing the Alps can bring warm “Föhn” condition and north-westerly winds blow from the mountains, however, weather conditions known as “Alpenstau” occur, bringing unseasonably low temperatures, rain and even snow (City of Munich, 2012). 2. Major imports/exports/natural resources of country 3. Gross Domestic Product The GDP in Munich has grown from € 44 million in 1990 to € 70 million in 2011. Their GDP per capita is € 53.166 million. Munich continues to boast the highest purchasing power of all German cities. Purchasing power in the Bavarian capital is 30 percent above the national average and considerably higher than the figure for all other German cities. In 2010, average purchasing power per capita was € 24,900. Moreover, Munich is also surrounded by three of the five administrative districts with the highest purchasing power in Germany (City of Munich, Department of Labor, 2012). D. Access the Cultural/Social Environment 1. Demographic Trends There are currently 1.3 million people living in Munich, and their population consists of 23 percent immigrants (Official Website for the
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