Whole Foods Market

2058 WordsJul 15, 20189 Pages
Introduction Whole Foods Market, incorporated on August 15, 1980, is the world’s leading retailer of natural and organic foods and America’s first national “Certified Organic” grocer. Since 2012, Whole Foods Market operated 335 stores in the United States, Canada, and the United Kingdom. Depend on 2011 sales rankings from Progressive Grocer, Whole Foods Market became the largest retailer of natural and organic foods in the U.S. and the 11th largest food retailer overall. Today Whole Foods Market consists of 32000 employees and owns stores average 38,000 square feet in size and 10 years in age, and the scale of Whole Foods Market is continue growing through mergers, acquisitions and new store opening According to the annual report (2012),…show more content…
 Government policy With the demand for natural and organic food far exceeded the supply, many traditional stores also enter this market, such as Wal-Mart. However, the quality has been decreased due to the constantly importing the natural and organic food from other countries and the non-natural and organic product. Thus, the truly organic product in US is quite strict. The organic products must have the “USDA Organic” label and at least with 95% of the ingredients organic. In addition, the third-party organic certifier -USDA should certify the each stores, which sell the organic products, complying with the strict federal regulation.  Bargaining power of buyers With more and more customers and vegetarians concerning about healthy life, eating healthily and the green movement, organic and natural foods seem to become a necessity for their daily diet. They do not mind the price of the organic foods higher than the normal one, they only pursue the truly organic foods in the market. Therefore, those consumers are rarely price sensitive, rather, they pay more attention on quality. Because Whole Foods Market offers a new way of life, and the high quality of food which meets the loyal customers’ needs, they have strong willing sense to buy the premium organic products from the Whole Foods Market with premium price. Owning to the large customer market of organic food, the demand of it also increases in recent years. On the

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