Essay about Whole Foods Market

John Mackey and Renee Lawson Hardy, the co-founders of the current Whole Foods Market, simply wanted to provide quality healthy food to the American consumer. This was about three decades ago when the first store opened. According to Mackey, making money was not the first priory, but helping people to eat better was. Happily for Mackey and Lawson, the residents of Austin Texas were hungry, no pun intended, for just this type of product. At the time, though there were several small independent healthy food stores, there was not a full sized grocery store. This is what set Mackey and Lawson apart from their competitors, their enormous sized health food grocery store was a huge success and now Whole Foods Market (WFM) is not only a

Stiff competition within the industry would be one of the key threats that Whole Foods will face. Strong competitors, coupled with grocery stores that have incorporated natural food sections into the stores, have made it more challenging for Whole Foods to maintain its pole position in the market. As the market for organic foods expands rapidly, mainstream supermarkets are also competing for a slice of the pie. Strict government regulations and the lack of prime locations have made it more

One of the biggest external environmental threats against Whole Foods is increases in domestic competition. At its inception Whole Foods was one of the only providers of organic foods. However now there are many rivals who have taken apart of this ever going interest in our society for better living. Stores such as Wal-Mart and Target have joined the bandwagon of providing their customers with organic foods. With many stores now offering organic foods this has put a dent in the availability of organic foods in other words has shorten the supply of organic foods to Whole Foods. Another external environmental threat was the economy. When the economy went down during the recession many people had to make tough choices when it came to their finances and one of the biggest things that were changed was the amount that they spent on groceries. Many people just simply deemed natural organic foods as being expensive and not a necessity. A major opportunity that Whole Foods have embraced was that during the recession Whole Foods recognized that they need to make adjustments decrease the overall prices. Another major opportunity that they need to embrace is marketing the necessity of whole organic foods. Letting people know that eating right is vital to

Whole Foods is a retailer that specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart, Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way through its environmentally safe actions and its use of the local community to stock its stores. However, as Whole Foods grows and expands, a person has to wonder if the company will be able to maintain this same position or will have to make

As with other superstores, Whole Foods offers a variety of products to their customers. These products include organic and natural foods of all sorts, body care items, and household care items (“Grocery”, n.d.). As with other grocery stores, these products are organized based on the category they fall into, as well as if they fit a certain dietary requirement (e.g. dairy, meat, cleaning products, vegan, gluten-free, etc.). The output efficiency is measured as with most companies by the profit brought in by each division. This past year (2013), sales improved to $1.29B from $1.17B in 2012, net profit improved from $466K to $551K with the net profit ratio improving from 3.98% to 4.26% (Yahoo! Finance, 2014). Additionally, Whole Foods’ return on assets improved to 4.26% from 3.98% in 2012 (Yahoo! Finance, 2014). All of these numbers show that Whole Foods is capitalizing on its momentum and continuing the success they’ve had in previous years. Another performance

Whole Foods Market was founded by John Mackey as a healthy, socially responsible lifestyle that customers can identify with (Pearce & Robinson, 2013, p 29-1). The company differentiated itself from competitors by focusing on quality as excellence and innovation that allows them to charge premium price for premium products (Pearce & Robinson, 2013, p 29-1).

They have a good vision of where they want to go and a mission statement that will take them there. Whole Foods will probably have a difficult time over the next few years, but they have shown as a company that they can persevere through about anything. Revenue growth can be spurred through a marketing campaign and community outreach. Costs can be controlled through reductions in direct labor, using buyer power to push down cost of goods sold, and reducing capital cost growth. Net income may not grow as much as Whole Foods might like, but the company can easily still remain profitable and continue to grow. Through all of the ups and downs that Whole Foods has experienced, at the end of the day you have to recognize that they are a great up and coming company and a force to be reckoned with in the food retail industry. With the growing popularity and demand for organic and natural products, we feel that Whole Foods would be a great company to invest in. They have a very effective strategy and are always looking for ways to improve their standings for consumers and investors. While financial standings aren’t the primary goal of the organization, they do realize the importance of creating economic value for the shareholders and that is essential to have a successful operation. Whole Foods also has one of the highest employee retention numbers out

Whole Foods designs its teams to serve the goals of the organization. At Whole Foods, "the team, not the hierarchy, is the defining unit of activity. Each of the 43 stores is an autonomous profit center composed of an average of 10 self-managed teams produce, grocery, prepared foods, and so on with designated leaders and clear performance targets. The team leaders in each store are a team; store leaders in each region are a team; the company's six regional presidents are a team" (Fishman 1996). The emphasis on quality and specialty foods is reinforced by segmentation according to function, allowing different units to establish expertise and is designed to encourage specialization. Each team has a set of distinct performance goals which encourages specificity and focus. It also creates the ability for teams to fulfill short-term goals germane to their team efforts. This boosts morale, versus only focusing on the big picture

Furthermore, something that Whole Foods Market is already doing very well is sustainability. Their efforts thus far have proven quite worthy for business and their consumers however, there is always room for improvement in areas of the business, this being one of them. Those smaller competitors know that to compete against a massive giant, they must come up with the best and greatest ideas and stay ahead of the curve. Some ideas that Whole Foods Market could use would be to add simple things like skylights in their building offering more natural sunlight to shine in reducing the need for electricity, solar and wind power, all of which Whole Foods Market is using. Also, packaging their products in biodegradable containers would be a fantastic

Whole Foods has been adaptive in fitting its competitive strategy to its situation. The store first grew to prominence by being a stylish antithesis to the crunchy mom-and-pop organic grocery stores, providing a relatively normal but

Whole Foods Market has a year end of September 30th. The most recent financial fiscal year information will be from October, 2014 thru September 27, 2015. According to Form 10-K (P. 23) Whole Foods Market had a “return on investment capital of 13.4% which is a decrease from 2014 fiscal year of 14.7%.” In 2015 they had a net income of $536 million which is also a decrease from 2014, which they reported net income of $579 million. (Form 10-K, P 18). According to “Whole Foods Market, Inc Key Statistics,” Their profitability margin was 3.48% in 2015.” The decreases in their return on investment capital and profitability could be from some strategic initiatives they took on in 2015. These initiatives include, “opening 38 new stores, sales of over $2.1 billion in Exclusive Brands and close to $3.0 billion in prepared foods and baker, their first national brand campaign, implementation of Workday for online HR management, and an introduction

Whole Food Market is one of the most successful organic food grocery chains. Health consciousness among the Americans is increasing day by day, with that Whole Foods supplies organic foods which satisfies their demand and makes it a successful brand (WholeFoodsMarket, 2014). The fiscal year 2013 was the best year for the company as the sales of the company touched 13 billion dollars. Expansion in 10 new markets with 32 new stores shows how the company has been successful. (Wholefoodsmarket, 2013)

Marketed as ‘America’s healthiest grocery store’ the company has successfully grown to 408 stores across the world with sales of $14 billion in 2014 (Whole Foods Market, 2015). The firm is positioned as an upmarket grocery due to the emphasis on natural, organic origins, and as a result are able to charge a premium for their products. Through efficiently running its operations and stores, Whole Foods are able to maintain healthy 4.02% profit margins (Financial Times, 2015) and operating margins well above the American grocery store industry average at 6.58% (Bloomberg, 2015). Looking at 2015’s quarter 1 figures it is clear to see that Whole Foods have had a hugely successful year with sales of $4.7 billion, up 10% from the same period last year. Furthermore, they opened 9 new stores and have signed a further 11 new leases.

Whole Foods Market has expanded by a mixture of opening its own new stores and acquiring already existing stores. Today WFM does not follow this strategy, instead their motivation is to open its own large stores. This is due to noticeable sales differences in larger stores as opposed to smaller stores. WFM locates these newer stores in upscale areas of urban metropolitan centers and high-traffic shopping locations. Not all WFMs are isolated structures; some are located in strip malls. WFM offers a larger selection of natural and organic foods than any other grocery store. WFMs marketing expenditure is extremely small. They spend a measly 0.5% of their revenues on advertising. Their chief marketing strategy relies on word-of-mouth. WFM strives to meet or exceed customer expectations. This is so customers receive competent, knowledgeable, and friendly service and become advocates of WFM. The employees here have a decentralized team approach for store operations. This is so some personnel, merchandising, and operating

Whole Foods Market began in 1970 as a local supermarket. Over the past 31 years, Whole Foods Market has grown from a single store in Austin, Texas, to becoming one of the worldwide leaders in providing consumers with natural and organic foods. They have grown to over 300 stores in both North America and the United Kingdom. (Whole Foods Market, Inc., 2011) This report examines the chief elements of the strategy that Whole Foods Market has put into place. Also, it uses past financial data to provide an assessment of the condition of the company going forward. Those assessments include recommendations of future actions, along with concerns I have about the way the company is currently operating and some difficulties that may be on the way.