Whole Foods Market Research Proposal

Whole Foods Market’s first retail location was in Austin, Texas. Today there are 342 stores in the United States, Canada and the United Kingdom. The growth of this health conscious conglomerate happened over the years by strategic acquisitions of profitable independent stores throughout United States. Mackey’s idealism and respect is exhibited in his openness about the contributions of these retailers to the success of WFM, as the website provides an in depth summary of each acquisition and its contribution to promoting healthier food choices (Whole Foods Market History, 2014). After four years in Austin, Texas WFM branched out into the city of Houston when it purchased the Whole Foods Company, and shortly after, on the west coast, a new store was built in Palo Alto, California. Subsequently WFM began aggressive acquisitions over the next few years, which help to accelerate the growth rate of WFM in other geographical locations. In 2002 WFM opened in Canada and in 2004 through the acquisition of United Kingdom’s grocery chain Fresh & Wild, it opened seven stores. Holistic eating is a worldwide affair that WFM is taking advantage

Whole Foods Market is one of the biggest organic and natural whole food suppliers in the world. They provide a wide variety of select foods that are without hormones or antibiotics and are stamped with the U.S. Department of Agriculture’s stamp of approval. They value the fact that they can provide people with access to healthy food and be identified with being socially and environmentally responsible.

Whole Foods has the Philanthropic Responsibility on Carroll’s global social responsibility pyramid, mainly for their involvement in educating employees, and customers on the importance of lifestyle changes in eating more organic, healthy foods. Moreover, Whole Foods involvement in volunteer work through the communities they serve; however,

Whole Foods is a retailer that specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart, Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way through its environmentally safe actions and its use of the local community to stock its stores. However, as Whole Foods grows and expands, a person has to wonder if the company will be able to maintain this same position or will have to make

Whole Foods Market Inc. is a popular retail destination for natural and organic foods and byproducts, since its establishment in 1980 by four local businesspeople in Austin, Texas. It is notable for supporting sustainable agriculture, promoting the reduction of waste and consumption of nonrenewable resources and encouraging environmentally safe cleaning and store-maintenance programs. The company showcases its ethics and social responsibility through its green mission, foundations, and Whole Trade Guarantee.

Whole Foods has many important values. For example, they believe that their customers are the most important stakeholders and the lifeblood of their business.[8] Whole Foods has five major stakeholders; John Mackey (CEO), James Sud, Glenda Chamberlain, Walter Robb, and John Elstrott.[9] Whole Foods selectively chose where to do business based on their average customer. Whole Foods knows that its products are for health and food enthusiasts.[10]

organization named Meals by Grace. The organization takes in food donations from local businesses and creates

As with other superstores, Whole Foods offers a variety of products to their customers. These products include organic and natural foods of all sorts, body care items, and household care items (“Grocery”, n.d.). As with other grocery stores, these products are organized based on the category they fall into, as well as if they fit a certain dietary requirement (e.g. dairy, meat, cleaning products, vegan, gluten-free, etc.). The output efficiency is measured as with most companies by the profit brought in by each division. This past year (2013), sales improved to $1.29B from $1.17B in 2012, net profit improved from $466K to $551K with the net profit ratio improving from 3.98% to 4.26% (Yahoo! Finance, 2014). Additionally, Whole Foods’ return on assets improved to 4.26% from 3.98% in 2012 (Yahoo! Finance, 2014). All of these numbers show that Whole Foods is capitalizing on its momentum and continuing the success they’ve had in previous years. Another performance

Whole Foods is the leading retail provider of the finest organic and natural products in the nation. They promote healthy eating and living making it a great place to shop and work. If you work for Whole Foods and get hurt, how would you support your family? Are you prepared for loss of income due to injury?

Sixty four countries around the world have banned the use of GMOs, otherwise known as Genetically Modified Organisms, within farms and supermarkets. However, the United States, a usually technologically advanced country, has yet to invest much time or effort into this endeavour, one that would make food healthier for people and protect the environment. The US government has taken a step back in this effort for healthier food options, as in the country, companies that use GMOs are not required to label their food as such. Some companies and businesses, however, are working to make a change in the case for GMOs in the US, by advocating minimized GMO usage, menu transparency, or the complete ban of the usage.

Whole Foods Market is considered the most “green” of companies in supermarket retail by consumers. The supermarket mostly attracts a young, trendy demographic and has started to move into smaller suburban cities. Whole Foods has worked hard to get rid of its nickname “Whole Paycheck” that branded the store as out of price range for most consumers. To oppose claims of being too expensive, Whole Foods Market began offering promotions, discounts, and has a flat prices on groceries despite it costing them more. The idea is for customers to find plenty of deals to make up for certain products price inflation. Expanding the stores appeal to new customers has brought a few setbacks. Loyal customers spend almost three times more than what new customers do. (Gasparro, 2012)

Whole Food launched it’s Whole Trade Guarantee in April 2007, it was an initiative emphasizing the social responsibility and equitable compensation for producers from the developing world. Whole Foods justifies the its program as a commitment to benefiting to all stakeholders. The program reduced immediate profitability by paying foreign workers better wages, the investment improves relationships, improves the company’s reputation, and serves as a great example of the Whole Foods’ commitment to social responsibility.

Whole Foods would be located at the top of the pyramid using Carroll’s Global Corporate Social Responsibility Pyramid (Kreitner & Kinicki, 2013 P21). Whole Foods goes above and beyond the requirements of society and stakeholders by investing in coaching and teaching their workforce to maintain a positive influential spirit that is contagious. Tenured employees have a more sharing and caring attitude resulting in having many subject matter experts due to their years of experience with the company. Therefore, any new employee is trained by an SME (subject matter expert) producing knowledgeable and well-rounded employees that are superior to those of other grocery stores.

I had the opportunity to visit the Whole Foods Market located near Hwy 7, Markham. Since this was my first time, the atmosphere of the place was unlimited and they had such a wide selection of organic produce available. I was always very conscious and aware of the term organic produce, because organic foods have more nutritional value, better taste, and have smaller environmental footprints. I’ve always believed that what we eat also has a climate impact. Due to this, my discursive consciousness was very analytical towards environmental considerations while I was at the Market. Though my practical consciousness was also just about ‘feeling good’ about what I was eating and buying like majority of the responses from the interviewed Karma shoppers.

Whole Foods Market began in 1970 as a local supermarket. Over the past 31 years, Whole Foods Market has grown from a single store in Austin, Texas, to becoming one of the worldwide leaders in providing consumers with natural and organic foods. They have grown to over 300 stores in both North America and the United Kingdom. (Whole Foods Market, Inc., 2011) This report examines the chief elements of the strategy that Whole Foods Market has put into place. Also, it uses past financial data to provide an assessment of the condition of the company going forward. Those assessments include recommendations of future actions, along with concerns I have about the way the company is currently operating and some difficulties that may be on the way.