Whole Foods Market Swot Analysis

2788 Words May 23rd, 2011 12 Pages
Running Head: WHOLE FOODS MARKET SWOT ANALYSIS

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DeVry University

Tracy Morgan

Principals of Management 303

Instructor’s Name: Michelle Dawes Birt

Assignment Issue Date: January 2, 2011

Assignment Due Date: January 23, 2011

Originally, Whole Foods Market (WFM) was founded in Austin, Texas, in 1980 with a staff of 19 people. As soon as the store opened, it was an immediate success and there were less than half a dozen natural food supermarkets in the United States. From 1980 to present day, the company has grown primarily through various mergers and acquisitions, which have included their signature brand coffee Allegro and Wild Oats Markets. Currently, they have 299 stores, 18 more than their 2009 figures. (Whole
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(Whole Foods.com, 2011)

To illustrate this strength, a unique organization, whose creators were Nobel Peace Prize recipients, was created to provide economic partnerships, grants and loans to enable the self-employed poor in other countries to participate in the global economy.

Whole Planet Foundation was formed with the entrepreneurial spirit of Whole Foods Market in partnership with Professor Muhammad Yunus and Grameen Bank, were co-recipients of 2006 Nobel Peace Prize. (Whole Planet Foundation, 2011)

Weaknesses

Whole Foods, Whole paycheck? According to Lee Schneider at the Huffington Post, The reason they call Whole Foods "Whole Paycheck" is that while walking its hallowed aisles you can find the most expensive red peppers that ever lived, and also the most expensive salt, and even the most expensive yogurt imaginable. (Schneider, 2010)
This could become a huge problem for this retailer if the US economy continues to decline. Rick Munarriz of The Motley Fool, which provides financial solutions for investors, seems to substantiate this weak spot when he writes, Whole Foods has come a long way in rebuffing the "whole paycheck" myth that implies that its costly wares will gobble up entire paychecks. Walk into a store, and you will find competitive pricing on soymilk, store brands, and other items. Recent value-pricing initiatives point to deals within the store. However, consumers still tend to flock back to cheaper

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