Whole Foods Market : Whole Food Market

2993 Words Nov 19th, 2014 12 Pages
Comparing Two Retail Companies
Company A: Whole Food Market
Whole Foods Market (WFM) is leading natural and organic food supermarket in the world. It started as one-store entrepreneur shop and has since grown into an $8 billion a year. By 2008, Whole Food Market had 264 stores in the United States that host its headquarters. It had six stores in Canada and five stores in the United Kingdom (Harbin, 2000). It is located in an area of 80000 square foot flagship store in Austin. The CEO and founder, John Mackey has cast the image of a niche retailer and enjoys profits in the competitive retail industry that is sometimes characterized by low profits margins. The company has over 50000 members that strived to meet its corporate goals.
Whole Food Markets registered decreased same-store sales in 2009. Other issues that confront it include the declining state of the American economy, increasing competition from rival companies that are making inroads into the organic food market and uncertain future of the organic segment of the grocery industry. Other issues include an overall increasing cost of food in America, the company’s bid to assimilate its acquisition of Wild Oats as well as an objection by the Federal Trade Commission regarding the acquisition (Whole Food Markets, 2009). These issues present major challenges to the survival of Whole Food Markets and call for a comprehensive strategy that would ensure that the retail shop stamps its dominance over the markets.

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