Whole Foods Market in 2010: Vision, Core Values, and Strategy

1045 Words May 18th, 2012 5 Pages
Whole Foods Market in 2010: Vision, Core Values, and Strategy

1. What are the chief elements of the strategy that Whole Foods Market is pursuing?
The chief elements of the strategy that Whole Foods Market is pursuing are providing foods labeled natural and organic. Whole Foods executes that by offers the highest quality, least processed, most flavorful naturally preserved and fresh foods available.
2. Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)?
Yes, Whole Foods’ strategy is well matched to the market conditions. Their product line strategy is focused on providing natural, organic, and gourmet food and nonfood items
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I feel this is becoming more important for people to give their money to a company that is willing to give back to their community and is ethically and morally sound. Knowing that my money spent is going back to those around me and also to people in need makes me feel better than it just doesn’t stop at the kitchen table.
5. Does the mission/vision (case Exhibit 3) really matter at this company or are they just nice words and cosmetic window dressing? Explain.
The seven core values of Whole Foods are the basis on how their business is conducted. These are not just empty words on a page. I believe because of these values is the main reason behind the success of Whole Foods. The company does strive from the highest quality of natural and organic products available. When it comes to their customers Whole Foods has top notch service. They provide cooking classes to help their customers learn how to cook more nutritious. I could go down the list of the values and describe how Whole Foods implements each on but the bottom line is they use them in everyday business. These values create a balanced way of doing business.
6. Do Whole Foods Market’s core values as presented in case Exhibit 3 really matter? Are they “real” or just cosmetic window dressing? What evidence can you cite to support your answer?
Answered in question 5?
7. Have Whole Foods’ core values contributed to the company’s success? Why or why not?
Yes,…