Whole Foods Mission Statement

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Whole Foods Market, Inc, is an Austin, Texas based foods grocery that has the finest natural and organic food available, including produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, beer, wine, cheese; in addition to whole body, floral, pet products, and household products. Whole Foods is among the most profitable health food retailers in the United States. The rapid growth and market success has much to do with having remained a uniquely mission-driven company, highly selective about what they sell, dedicated to their core values, stringent quality standards, and committed to sustainable agriculture.

The company’s Core Values are:
Selling the Highest Quality Natural and Organic Products Available
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Additionally, it sought to offer the highest quality, least processed, most flavourful and naturally preserved food available. It has thus marketed them in appealing store environments that have made shopping at Whole Foods an interesting and enjoyable experience. The company uses strategies with respect to their growth, store location, product line, pricing, merchandising and even it’s social responsibility and community citizenship initiatives that have helped tremendously in its success.
Whole Foods Market has also received lots of awards for their business practices, including the 8th largest food and drug retailer in the US (up from 21st in 2009) and ranked 232nd on Fortune magazine’s 2013 list of 500 largest companies in the US. In 2003, Whole Foods was designated as the 1st national “Certified Organic” grocer by Quality Assurance International, a federally recognized independent third-party certification organization. The company has made Fortune’s “100 Best Companies to Work For” list for 17 consecutive
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