Whole Foods

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1. (a) Whole Foods operates in the organic, or natural and specialty foods retail industry. Leading the industry, Whole Foods Market is the world 's most successful natural foods grocery chain. Having recently acquired one of its main competitors, Wild Oats Market, Whole Foods currently competes with two other large grocery chains—Kroger and Trader Joe 's. The company also acquired Amrion, a company specializing in nutraceuticals (natural supplements with pharmaceutical-type benefits), creating considerable competition with General Nutrition Centers (GNC) nutritional supplements and dietary products. Additional competition is taking place in traditional grocery stores incorporating some organic products on to their shelves.
1. (b) The
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Intensity of Rivalry Among Competitors Within the foods retail industry Whole Foods largest competitors are Wal-Mart, and Kroger. Within the organic foods retail industry, the competition is Trader Joe 's and smaller localized organic grocery stores. Whole Foods also competes with GNC 's dietary products and nutritional supplements. Most of the relationships are not equally balanced but industry growth in the organic market is increasing and this will raise the strategic stakes. There are no significant exit barriers so a moderately intense rivalry among the larger competitors will exist. While the foods retail industry is highly competitive, Whole Foods has established a reputation and maintains a brand loyalty with its customers. Increased rivalry will occur in the larger grocery chains like Wal-Mart and Kroger, because of their flexibility in the products they can offer, and the pressures they can put on the sales growth and overall profits of Whole Foods. They have a larger cash and customer base, and the ability to better advertise their products, while Whole Foods still generates most of their

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