Whole Foods Pest Analysis Paper

Whole Foods Market’s first retail location was in Austin, Texas. Today there are 342 stores in the United States, Canada and the United Kingdom. The growth of this health conscious conglomerate happened over the years by strategic acquisitions of profitable independent stores throughout United States. Mackey’s idealism and respect is exhibited in his openness about the contributions of these retailers to the success of WFM, as the website provides an in depth summary of each acquisition and its contribution to promoting healthier food choices (Whole Foods Market History, 2014). After four years in Austin, Texas WFM branched out into the city of Houston when it purchased the Whole Foods Company, and shortly after, on the west coast, a new store was built in Palo Alto, California. Subsequently WFM began aggressive acquisitions over the next few years, which help to accelerate the growth rate of WFM in other geographical locations. In 2002 WFM opened in Canada and in 2004 through the acquisition of United Kingdom’s grocery chain Fresh & Wild, it opened seven stores. Holistic eating is a worldwide affair that WFM is taking advantage

The PESTLE analysis is a tool which ‘allows a manager to identify the key macroeconomic factors that influence the future development of the business’ 50MINUTES. (2015, pp. 5).

If you are looking to purchase new windows for the home and your budget is tight, you can get high quality and efficient windows without having to purchase the most expensive windows on the market. Instead, you can choose what meets your budget and still get great windows as long as you take the time to research reliable options.

In the fast food industry are external aspects that can influences to the fast food industry, such as manager’s influence as creation of strategies to be a good competitor and to be successful in the industry of fast food. Competitive environment is a critical ingredient of a successful strategy (Grant, 2010). The following PESTLE Analysis is done with the objective to analyse the macro environmental in the fast food industry.

One of the biggest external environmental threats against Whole Foods is increases in domestic competition. At its inception Whole Foods was one of the only providers of organic foods. However now there are many rivals who have taken apart of this ever going interest in our society for better living. Stores such as Wal-Mart and Target have joined the bandwagon of providing their customers with organic foods. With many stores now offering organic foods this has put a dent in the availability of organic foods in other words has shorten the supply of organic foods to Whole Foods. Another external environmental threat was the economy. When the economy went down during the recession many people had to make tough choices when it came to their finances and one of the biggest things that were changed was the amount that they spent on groceries. Many people just simply deemed natural organic foods as being expensive and not a necessity. A major opportunity that Whole Foods have embraced was that during the recession Whole Foods recognized that they need to make adjustments decrease the overall prices. Another major opportunity that they need to embrace is marketing the necessity of whole organic foods. Letting people know that eating right is vital to

A PESTEL analysis is a tool used to analyse and monitor the external marketing and environmental factors that have an impact on a company. Results can be

Whole Foods is a retailer that specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart, Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way through its environmentally safe actions and its use of the local community to stock its stores. However, as Whole Foods grows and expands, a person has to wonder if the company will be able to maintain this same position or will have to make

Whole Foods Market Website Review Whole Foods Market is a growing company aimed to provide consumers with the highest quality natural and organic items available. In order for the company to reach out to wider potential markets, Whole Foods Markets has embarked on the latest technology marketing strategy. By doing so the company has launched a website through which shoppers can access products information, customer support and other relates services. The menus are clearly set and marked for ease access by the customers.

The stock ticker sample for Whole Foods the company is WFM, which is the abbreviation of the full company name, Whole Foods Market. The stock ticker WFM is recognized by the National Association of Securities Dealers Automated Quotations or NASDAQ. Whole Foods Market’s NAICS code is 445110 which determines the company is involved within the supermarkets, and grocery store market (except for convenience stores). The Whole Foods company is listed within the grocery store industry (Yahoo Finance, 2016). This means that the Whole Foods company, while still being an organic product brand, operates in the form of pre-existing retailers and competitors. Whole Foods tries to compete within its industry by offering a wide, specialized selection of natural or organic foods and products to its customers (Sharma, 2015).

PEST is an acronym used for companies with in the political, economic, social and technological views. PEST allows companies to view and observe certain areas that might have been overlooked. The company I will be discussing the PEST analysis is Target. Target is a large scale company and is constantly changing in the industry. The political views of Target is that they must have an unbreakable bond with China due to majority of its products coming from that country. They must be aware and stray away from any conflicts because it can create a negative affect in the operation of Target. Also the company is altered by taxation, tariffs, cost, and trade restrictions especially when they're trying to broden outside the United States. The economic

The grocery industry is highly fragmented, with a multitude of strong regional players (Safeway, Publix, Kroeger, Wegmans, etc.). The largest grocery retailer in the United States is Wal-Mart, with an estimated 33% share. Other major retailers are targeting this segment of the industry, focused on a relatively narrow selection of key commodity foods at relatively low prices (Forbes, 2011). Whole Foods competes in a segment occupied by differentiated grocery players including Trader Joe's, Fresh Market and a highly fragmented selection of local and regional upscale and health-conscious grocery stores. The big players in the industry usually carry ranges of organic and natural products as well, siphoning off some business from Whole Foods. As Whole Foods grows, it comes into competition with mainstream grocery retailers more frequently (McLaughlin & Martin, 2009).

This paper will discuss the macro environment of the Kroger Company. Using the PESTEL analysis political, economic condition, sociocultural forces, technological factors, environmental forces, legal and regulatory factors will determine which of the six components of PESTEL are most relevant at present. The five forces model will decide which of the five forces is giving the company its strongest competitive pressure. The VRIN test will determine the company’s sustainable competitive advantage by examining their tangible and intangible resources. Conducting a SWOT analysis will show the company’s strengths, weaknesses, opportunities and threats will determine how the company should move forward (Bethel University,2017).

However, a spot for a premium health food brand providing similar quality foods at an affordable price is still unexploited yet. Utilizing the image of Whole Foods as the best known brand in the space, company should promote and explain why the quality of their products is great.

Whole Foods Market has expanded by a mixture of opening its own new stores and acquiring already existing stores. Today WFM does not follow this strategy, instead their motivation is to open its own large stores. This is due to noticeable sales differences in larger stores as opposed to smaller stores. WFM locates these newer stores in upscale areas of urban metropolitan centers and high-traffic shopping locations. Not all WFMs are isolated structures; some are located in strip malls. WFM offers a larger selection of natural and organic foods than any other grocery store. WFMs marketing expenditure is extremely small. They spend a measly 0.5% of their revenues on advertising. Their chief marketing strategy relies on word-of-mouth. WFM strives to meet or exceed customer expectations. This is so customers receive competent, knowledgeable, and friendly service and become advocates of WFM. The employees here have a decentralized team approach for store operations. This is so some personnel, merchandising, and operating

Over the past few decades, the diet and health food industry has become big business. Americans, along with people in many other countries, have become more educated about the benefits of exercising regularly and eating healthy. Whole Foods Market is pursuing a business strategy that strives to offer products that are of the highest quality, least processed, most flavorful and natural foods possible (Whole Foods Market,