Whole Foods Social Media Analysis

On averaged their stores are roughly 38,000 square feet and their locations typically carried 21,000 SKUs. They make two-thirds of its revenue by selling bakery, perishable items, and prepared foods. (Ager & Roberto, 2014). Peoples tend to shop at Whole Food Market because of their high-quality natural and organic food. In today’s world peoples are more concern about health concise and effect of pesticide products, more people choose to have organic fruits and vegetables. Whole Foods get most of their produces from local people which are natural and organic, which will help them gain more customer than other company because of increasing demand of organic food (Whole Foods Market History, n.d). They also have a strong brand image and they were the first supermarket who commit to completely eliminating disposable plastic grocery bags to help protect the environment. They also sell many USDA-certified organic

From observation and research, we determined the target market for each store. Overall, Whole Foods targets the wealthier segment of the population who focuses on healthy, fresh, and organic choices when grocery shopping. They satisfy the

By October 6, 2013, Wegmans has 35,518 tweets and 61,083 followers. The number of followers has increased by 237 in the past three days since October 3, 2013. Of the 237 new followers, 38 of them are users without profile photos (just the original “egg” photos) and having few followers. In addition, 50 of the new followers have above 100 followers, and some of them are also influential users, like @XeroxCorp (57,023 followers), @mwachtel (19,751 followers), @phillygrub (9,386 followers), @anyadowning (5,490 followers), @FoodFotoGallery (4090 followers), @BostonianBows (2,743 followers), and @BelieveInSyr (2308 followers). These kind of followers would be helpful for Wegmans.

Whole Foods Market Website Review Whole Foods Market is a growing company aimed to provide consumers with the highest quality natural and organic items available. In order for the company to reach out to wider potential markets, Whole Foods Markets has embarked on the latest technology marketing strategy. By doing so the company has launched a website through which shoppers can access products information, customer support and other relates services. The menus are clearly set and marked for ease access by the customers.

Whole Foods is a supermarket that has successfully become the leader in the organic food segment of the grocery industry. While traditional markets have low brand loyalty and recognition, Whole Foods has focused almost entirely on its brand image, causing their strategy to be one of differentiation over cost leadership. Whole Foods is known as being far more expensive than other chains, due to this brand recognition. In their press release for the Q4 2014 results, they describe their vision and sum up what helps them develop that brand recognition. “We hold the idea of “food” to a higher standard, banning more than 75 ingredients commonly found in other stores, and we believe our unparalleled quality standards

Besides being the first nationally organic certified grocer in America, Whole Foods has always been on a green mission. It was the first chief retailer to use wind energy to satisfy 100% of its energy requirement. Through the use of recycled materials and the usage reduction of the use of toxic gums and virgin materials, it strives for ecofriendly building techniques in construction of its stores. Some of its stores also evade the emission of 1,650 tons of CO2 by putting solar energy to use. Additionally, it supports farmers who exclude the use of toxic pesticides and

John Mackey and Renee Lawson Hardy, the co-founders of the current Whole Foods Market, simply wanted to provide quality healthy food to the American consumer. This was about three decades ago when the first store opened. According to Mackey, making money was not the first priory, but helping people to eat better was. Happily for Mackey and Lawson, the residents of Austin Texas were hungry, no pun intended, for just this type of product. At the time, though there were several small independent healthy food stores, there was not a full sized grocery store. This is what set Mackey and Lawson apart from their competitors, their enormous sized health food grocery store was a huge success and now Whole Foods Market (WFM) is not only a

Additionally, it sought to offer the highest quality, least processed, most flavourful and naturally preserved food available. It has thus marketed them in appealing store environments that have made shopping at Whole Foods an interesting and enjoyable experience. The company uses strategies with respect to their growth, store location, product line, pricing, merchandising and even it’s social responsibility and community citizenship initiatives that have helped tremendously in its success.

Whole Foods Inc. operates in the grocery industry with its main focus on providing consumers with a healthier, more natural, and a more organic alternative to grocery shopping. Their products differentiate from other mainstream grocery providers because they are a higher quality of product. After previously partnering with Google express, Whole Foods has now invested in Instacart, a delivery service that would primarily deliver Whole Foods products nationwide to its consumers for at least the next five years. (Rey)

Between November 12 -19, Whole Foods had a total of 727 original social mentions; these mentions had the potential to reach 454,2277 social accounts. Because social media is so easily shared, these original messages were amplified to another 332,742 by retweets and social shares.

Depending on the location the store may even include certain stands like seafood, salad, wine, and even olive bars where you can pick up a healthy lunch, or just eat some olives. Whole Foods has a unique layout compared to competitors and a wide assortment of higher quality goods on its shelves. The company’s unique mission statement, high standards, positive goal, and overall impact on society makes it an attractive business model. Suppliers & Delivery Delivery systems are a growing widely across the food industry and Whole Foods will deliver high quality products to your door if you just don’t have the time.

Whole Foods Market Inc. is not only an organic market enterprise recognized for their fresh products and antibiotic slogans. This organization thrives on everything they set to accomplish. Whole Foods is known for building their human and social capital by seeking individuals with a higher education, soft skills, and social networking to join their organization.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Whole Foods Market has expanded by a mixture of opening its own new stores and acquiring already existing stores. Today WFM does not follow this strategy, instead their motivation is to open its own large stores. This is due to noticeable sales differences in larger stores as opposed to smaller stores. WFM locates these newer stores in upscale areas of urban metropolitan centers and high-traffic shopping locations. Not all WFMs are isolated structures; some are located in strip malls. WFM offers a larger selection of natural and organic foods than any other grocery store. WFMs marketing expenditure is extremely small. They spend a measly 0.5% of their revenues on advertising. Their chief marketing strategy relies on word-of-mouth. WFM strives to meet or exceed customer expectations. This is so customers receive competent, knowledgeable, and friendly service and become advocates of WFM. The employees here have a decentralized team approach for store operations. This is so some personnel, merchandising, and operating

Whole Foods Market began in 1970 as a local supermarket. Over the past 31 years, Whole Foods Market has grown from a single store in Austin, Texas, to becoming one of the worldwide leaders in providing consumers with natural and organic foods. They have grown to over 300 stores in both North America and the United Kingdom. (Whole Foods Market, Inc., 2011) This report examines the chief elements of the strategy that Whole Foods Market has put into place. Also, it uses past financial data to provide an assessment of the condition of the company going forward. Those assessments include recommendations of future actions, along with concerns I have about the way the company is currently operating and some difficulties that may be on the way.