Whole Foods Strategic Plan

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Whole Foods – Strategic Plan IST 7100 September 20, 2014 Kunal Parekh Whole Foods Market, Inc. which is headquartered in Austin, Texas, is an American foods supermarket chain it was founded by John Mackey who currently serves as the CEO of Whole Foods. To sum up their mission and vision statement, Whole foods as a company strives to help out in promoting positive health and well-being of people, this includes team-members, customers and the whole planet in general. Some of their core values include: Selling the highest quality natural and organic products available Satisfying, delighting and nourishing our customers Supporting Team Member happiness and excellence Creating wealth through…show more content…
Opportunities: International Market: Whole Foods is only in 2 other countries, UK and Canada. They always have the option of looking into some of the world’s faster growing markets or even the fact that they could look into expanding throughout UK and Canada. IT Influence: Competitors of Whole Foods and even some other grocery have been striving for various ways to enrich the customer experience at their stores, one such way, is the introduction of “self-checkouts”, which enables the customer to spend less time waiting in line for a cashier. This is an area, where whole foods could look to capture the opportunity and excel in. Threats: Competitors: The list of competitors for Whole Foods keeps on increasing, most grocery stores are starting to introduce a section of organic/healthy foods section at their store, as a result of which this could begin to influence Whole Foods customer base. Gas Prices: When gas prices rise, the cost of shipping food rises, and when the cost of shipping the food rises, so does Whole Foods’s operating costs. (Whole Foods, 2014). Implementation of IT into the Whole Foods Business As discussed above with the SWOT Analysis of the company, Whole Foods certainly is a very financially sound and a major player in the organic food industry, however, it is important for Whole Foods, to continue striving upon increasing/ bettering the customer experience at all of its stores. Whole Foods, has a strong customer base,

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