Why A Company Can Go Through Social Media

Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.

In this essay I will be writing about the Social Media’s impact on Global Business and the changing life lifestyle of human. Later in the essay I will write about the statistics which are showing, how Social media is a future of customer service. In present time social media is one of the most important factor which is impacting global business, now a days there is a revolution happening and there is a significant fundament shift in how we communicate today and social media is touching almost every aspects of our personal and business lives. The growing social media industry is generating jobs and also created a new branch of marketing and education.

An employer turns down a job application after seeing on the candidate’s Facebook profile that they are a heavy drinker. A company rejects an application after seeing on Twitter that the candidate is a Muslim with a veil around her head. Another employer rejects an application after seeing on their Facebook profile that they use derogatory terms when commenting on pictures and posts. These examples illustrate how technology has changed the way companies screen prospective employees and how these may eventually lead to legal implications based on protected grounds. In this rapidly-growing world where technology is accessible almost everywhere, employers and recruiters are utilizing technological methods to screen and evaluate

Hi Loan! I also agree with Frank's contention that marketing no longer promotes conformity, but rather promotes “never ending self-fulfillment” and “constantly updated individualism”. Today, people usually want to see and have a new thing even though they already had it. They don't want to be stick with the same thing, and they want to be different than before. Thus, the elements that have helped the business successful in the past are no longer appropriate to help businesses continue to grow successfully in new market conditions. For example, some of famous brand such as H&M, Adidas, or Nike has a distinct way to promote their products. It will attract the eye of the customers because it is unique and strange. Also, it show that these company

I think the biggest factor that is causing the media landscape to change is the fact that so many people are gathering their media consumption through social media platforms such as the ones I just described. The amount of interaction and engagement through these mediums is increasing so much and the opportunity for business growth through these particular forms is exponential. People get their news through Twitter, Facebook, YouTube and even Snapchat has a sort of news section as well, and with the amount of data that is gathered from places like Facebook, companies can create personalized ads specifically based on your interests, right inside the app. With this in mind, we can see why companies are changing their marketing tactics to be more relevant in a social media heavy environment, but it is important to note that their are still plenty of traditional outlets that consumers are still going to be

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

The change in market will cause some old customers to be lost who don't want to read a digital magazine or don't have the ability to. for this reason a launch campaign will be required to attract new customers which will increase the amount of money spent on marketing and might not be viable depending on their budget.

In the article “Social media: young professionals effect change in the workplace” by Karen Altes talks about Generation Y using social media, both personally and professionally. The workplace is changing with the upcoming new technology that people have at their fingertips. Although, young professionals tend to use a bunch of social media sites such as, Facebook, Twitter, and Skype because they remain comfortable with technology. Karen Altes states, “As the number of workers from Gen Y grows, so too will the use of social media in the workplace.” (Altes 1). However, social media tends to have a larger impact on people in the workplace by the cause of distraction. The older generations such as Generation X are bitter towards Generation

Introduction: This report was commissioned to examine how Manco Abbott and their employees can have a better understanding and control over social media and the problems that can arise from it. Manco Abbott should create a management strategy and guidelines for their employees to follow to limit potential problems that can arise from social media. Also, our group examined solutions to provide Manco Abbott with information that will help their company’s core competencies, selection and performance management.

As the largest U.S. solar manufacturer for more than 35 years, SolarWorld is uniquely recognized as America’s solar leader. We meticulously carry out the most important steps in the solar production process on U.S. soil—from sourcing and manufacturing to assembling and hiring. (SolarWorldUSA, 2014)

The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A

Does the availability and use of social media on the Internet really provide businesses with new and different useful information? If so, how? If not, why not?

Most advertisements are consisted of pictures and videos, which are designed to propagandize the corporate image and do persuade to public, they always focus on rhetorical figures constructed from visual rather than verbal elements (Phillips & McQuarrie, 2004:114). Advertisement is ubiquitous and forms a vast superstructure with an apparently autonomous existence and an immense influence (Gottschalk, 1999:316). Consumers may learn inferences under the influence of communicators’ desire（O’Donohoe,2001:91 ; Mick & McQuarrie,2003:424）Plus, according to scientific research on human brain, selection on visual content can produce a fast electrical response in the left-brain hemisphere, which suggests the companies have to creative the most

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.

Communication has also changed mass marketing. The cost of communication is declining so this enables marketers to send more and more messages to their target audience. This is another deterrent for mass marketers, as in order to communicate with the people that you want to target, you need to make sure that the message you are intending to deliver is well thought out and detailed. This is against the normal practice of mass marketing, as in the past mass marketers used generic messages to draw consumers in. Niche Marketers have taken advantage of cheap communication as they make sure they are only reaching out to certain markets depending on their product. They understand that you cannot bombard people with information as it comes off as intrusive, and they know that only spending money to communicate with audiences that you want to have will help them be the most successful.