Why A New Target Audience Is Needed

2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.

In a world where large, corporate breweries rule the market, craft beer is created to please an audience that applauds the styles, techniques and flavors. Though craft beer can be purchased through several different outlets, the best place to thoroughly enjoy the entire experience of the specially made beer is in the brewery where it was made. The article titled, “In Lean Times, a Stout Dream” in The Wall Street Journal1 states that, despite the hard economic times and consequent consumer cutbacks, sales of craft beer, the industry 's fastest-growing segment, rose

1. Target a new customer segment that id young and always ready to try something new and exciting.

Provide an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales.

1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

Business Statement: Review the case-study overview and incorporate the information into this section. Include the type of business we are in, geographical information, background, and the current economic climate as well as future financial goals.

Create a new positioning statement for your product, and provide justification for your new positioning strategy.

2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.

Characteristics such as income, age, behaviors, emotions, occupation, and location will be addressed as they pertain to the company’s target audience. The paper will then

|How the company will promote services/good to the target market. |Where the company will be located or products and services sold. |

Within the craft beer market, consumers have many products to chose. A product is anything offered within a market that which fulfills a want or need (Armstrong & Kotler, 2015). In 2012, over 1,750 breweries operated in the United States (U.S.), with over 1,920 the following year (Brewers,

1.      Describe the overall proposal in terms of the business problem being solved.  Some ideas are:

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.