Why Adidas And Nike Is The Best Choice For Me

Adidas and Nike are two major athletic clothing companies on the market. The two brands are both commonly worn by athletes. Nike has endorsed some of the top athletes in the world. Take Michael Jordan for example, Nike created an entire brand off his name, “Air Jordan’s.” Adidas also has multiple athletes that advertise for them including soccer player David Beckham. The two companies have been in constant competition with their footwear and apparel for several years. Deciding between the two brands has always been a challenging process for me. Having had products from both companies, I struggle choosing which is better. Both are successful companies that strive to create well made products for their customers. Through these evaluations, I

Adidas is one of the most famous manufacturers of top-quality sporting goods. It is the market leader in sporting good alongside with its competitive rival Nike. It also consists of Reebok Sportswear Company.They produce different types and variety of products to all age categories such as bags, shoes, shirts and more. The Adidas group, headquartered in Herzogenaurach (Germany) started in 18th August 1920 by Adolf Dassler. Adidas witnessed its first international success in 1954 and that is when the German have won the soccer world championship. Adidas has 169 branches worldwide and total revenue of 11.9 M Euros. Adidas is well known of sponsoring many sports events such as world cup or Olympics in addition to the use of its products

Footwear and apparel have eight categories: running, basketball, soccer, women’s training, men’s training, action sports, sportswear and golf. Equipment refers to bags, socks, sport balls, eyewear, digital devices, etc. The global brands that Nike owns are Jordan Brand, Hurley Brand and Converse Brand, they are very well established. This broad range of products and product types is one of the reasons that Nike has maintained its high position in the market, in that it appeals and has appealed to a larger and more varied selection of customers. Adidas currently has three brands under the Adidas group: Adidas, Reebok and Taylormade; the different brands address the different types of consumers. Both Adidas and Reebok brands have a strong market share. However, Taylormade has a low market share, and therefore is not benefiting Adidas to the full of its potential, especially when compared to Nike’s Converse brand which by itself owns 2% of the brand share of dollars (Figure 1). Under Armour also has a broad range of product differentiation which is broken into four major segments: apparel, footwear, accessories and connected fitness. Despite their broad differentiation, Under Armour does not currently own any brands. Overall, Nike has a broader and more established range and brands that help Nike stay ahead of its

Adidas is a sportswear manufacturing company started by Adolf Dassler. Adidas group has incorporated brands including Adidas, Reebok, TaylorMade-Adidas and Rockport. The wings of the company are widespread and have assimiliated other productions including handbags, shirts, spectacles, watches, balls, and sportswear. Adidas is being the largest company that sells footwear in the European market and have achieved a momentous market share at the global platform. Adidas has achieved phenomenal sale and have reached the pinnacle of success on the global scale with other international footwear companies (McDonald & Milne, 1999).

The biggest competitors for Adidas is Nike. Nike is the worlds-leading brand in athletic footwear and holds 16% of the market share in the industry (Hitesh, 2016). Nike’s scope of operations spans through America, Europe, the Middle East, Africa, and Asia Pacific. They have wide product lines with strong marketing and strong innovation. Nike has in the past come under scrutiny about how their products are made in other countries. They have had acquisitions of using sweatshops to produce their products, which has slightly affected their brand image (Bells et al, and UK

Adidas was established by German Shoemaker Adi Dassler in Herzogenaurach. This brand focus on innovation and quality products that satisfy people’s excitement, and meet the physical challenges (13). They start with the athletic running footwear and currently produce a great range of products like watches, bags, shirts and accessories. They are the second largest manufacture of sportswear products (4).

Nike and Adidas both have great opportunity to build upon their already booming companies. Nike has the opportunity to develop new products such as sunglasses, sportswear and jewelry. They can expand their products internationally and jump into global marketing events, such as the World Cup (Eli, Irwin, McClain, Rendlesham, & Spotts, 2005). Adidas has the opportunity to continue their International growth in places like Latin America and Asia and produce new products such fragrances and equipment (McKinley, Moser, Henderson, & Nickelberry, 2009). They have the chance to continue their growing strength in the golf market with their companies TaylorMade and golf ball maker Maxfli. Lastly, their own retail stores, such as factory outlets, internet sales and the Asian market can increase revenue (Eli, Irwin, McClain, Rendlesham, & Spotts, 2005).

Adidas is an international sportswear retailer which is currently behind Nike however hoping to overcome it and be the highest profitable business in this sector. Adidas company is registered after its owner named ; Adi “adolf’ Das from “dassler”.

Being the 61th ranked brand amongst the World’s Most Valuable Brands and having more than 92 innovative companies, Adidas has positioned itself as the leader in the world market. Adidas is world renowned for its sports related products like sports clothing, shoes, bags, shirts, watches, eyewear and other accessories.

The popular three stripes logo company, Adidas was first founded in 1924, in Germany. It started out as a sportswear independent company by Rudolf Dassler and Adi and was first named Dassler Shoes. Later, Rudolf left his brother and established his own company in 1948, also known as Puma. Adi then named the company Adidas (Theshoegame.com, 2016).

Adidas have an objective of being the world’s best sports brand which shows great ambitions. They have maintained a great image therefore they have a lot of popularity and brand recognition. Adidas have a strong market

Nike and Adidas are both dominating brands in the world of athletic attire. They provide similar attire, both being extremely high quality and fairly reasonably priced. Both brands compete against each other to create the best style in clothing, sports gear, and shoes. Nike is currently dominating in the world of sports attire and gear, including soccer due to their deal with

Adidas was founded by Adi Dassler on August 18, 1949 in Herzogenaurach, Germany. Adidas has been in business longer than Nike, they have had their logo since the inception; thus, the three stripes on the side of their shoes. In Spring of 2015, they came out with their new strategic business plan called, “Creating the New”. The focus was on Cities, Speed, and Open Source. According to Herbert Hainer, the CEO at that time stated, “The company is working every day to inspire and enable people to harness the power of sport in their lives (Adidas Group, n.d.). Adidas current competitive strategy is not the same as Nike’s competitive strategy. In October 2016, Kasper Rorsted became Adidas’ current CEO. He believes health and fitness will continue to become a lifestyle not a fad. Furthermore, he wants to expound the three clear strategic choices: Speed, Cities, and Open Source.” They are more focused on the broad target market, a low-cost provider strategy. In March 2017, he updated the focus for Adidas to include “Corporate Culture, Digital, One Adidas, North America and Portfolio.” (Adidas Group, n.d.).

Starting in the small town of Bavaria, Germany Adidas group was founded by Adi Dassler in 1924. The first registered shoe was named the, “Gebruder Dassler Schuhfabrik” and that is when Mr. Dassler embarked on his mission to provide athletes with the best possible equipment. Two of the first athletes sponsored by the Adidas group were Lina Radke and Jesse Owens. Both who in fact won gold medals while sporting the brand which was the start of an evolution. In 1949, Mr. Dassler remastered his brand and moved the operation to Herzogenaurach with 47 employees. The Adidas group sponsored the German national football team in 1954 against the undefeated and undeniable Hungarians. The

Adidas’ story is much like the athletes it represents: it comes from humble efforts to global greatness. “We started in a wash room and conquered the world”, the company says in the history portion of their website. The adidas Group is an athletic footwear and apparel German multinational, founded in 1949 by Adolf “Adi” Dassler. Its headquarters is situated where it all started, in the small town of Herzogenaurach in Germany. Rachel Chambers, author of the article “A Feud Between Two Brothers Leads to the Three Stripes”, says that During World War I, sports-loving Adi started making shoes out of his mother’s laundry room with a bicycle-powered fabric trimmer (2010).