Why Alcohol Advertising Is Bad

So how can we prevent people from falling into these traps? One of the most important things that has to be done is to help prevent drug and alcohol abuse in young people. Anti - underage drinking advertisements should be just as common as anti – smoking and anti-drug advertisements. This could help young people to avoid one of the most common causes of homelessness.

A serious epidemic is overtaking this country. Underage drinking is spreading like a virus. It is not just teenagers in college that are drinking; there are numerous kids in high school, middle school, and even elementary school! How have we let it get this far? There is no excuse to be oblivious anymore. Underage drinking is right in front of our faces. It is killing our children. The good news is that this is a problem that can be fixed. There is no way of completely eliminating underage drinking, but it can be greatly reduced. With efforts from the government, parents, and the media, we can diminish underage drinking a great deal. We need to start educating our children that alcohol is a dangerous drug. We need to start setting better

• The awareness of alcohol consumption can be harmful to personal healthiness and society (drunk-driving, violation etc.) may have unfavourable effects on beer companies.

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

The goal of this report is to inform the reader of the recent events that

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Trying to fit in is not the only problem that causes underage alcohol consumption; advertising aimed at underage drinkers also contributes to the predicament.

Report shows evident that there is a connection between mass media alcohol advertising and underage drinking. Evident shows that adolescent watch television during alcohol advertising slot time (n=1023 or 100%). According to the evident, (n=586 or 57.2

Many advertisements for alcohol make people think it is a good idea to consume it, that is it beneficial for them. The purpose of this is for industries to make money, not necessarily tell the truth. They connect products with positive desirable images.

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

     Teenagers and young adults are constantly bombarded with alcohol. From the funny beer commercials with the beautiful women who drink and from

We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people and induce people to drink. On the other hand, the malign influence of advertisements shows smoking as something "cool".

In terms of this proposed ad in this case, it can be argued that the theory would likely support a decision of approving the ad as the manipulative advertising in this case generates more utility than a purely informative advertising. A prominent economist, Theodore Levitt, argues that consumers demand more than pure operating functionality from the products they buy, meaning they demand an expanded functionality which includes helping solve problems of life (Tittle, 101). In this case then, it can be argued that if Levitt’s idea holds true, then the teenage consumers of the beverage would want the drink to solve issues of life like sex appeal and peer acceptance, which in turn would serve to maximize the utility for the majority of the consumers of the product. Counteractively, it can also be potentially argued that the long term harm of promoting the beverage with an ad of this nature could be that teenagers would be encourage to hold “beer parties”, albeit with non-alcoholic beverage, which could lead to a preference of switching to alcoholic drinks once the teens grow up. Processes that create and feed such desires are not utility maximizing (Tittle, 103) since in the long run it would end up harming the consumers. However, I feel that this latter argument is not strong enough to suggest that utilitarianism would point to a rejection of this ad since the long term harm probably will

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.