Why Are Mountains Being Used To Sell Orange Juice?

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks

The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the

The advertisement is about Dr Pepper. It has a can of Dr Pepper in the foreground slightly to the left of center and a cold glass of iced Dr Pepper next to the can. They are sitting on a rooftop ledge. Out to the right of the can and glass of Dr Pepper, they have their slogan in white bold lettering, “Always One of a Kind.” In the background on the street below is a large blurry crowd, making the can and glass of Dr Pepper the main focus by standing out among the people. This placement of the advertisement illustrates the slogan, “Always One of a Kind.”

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

     This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange

Gatorade does a lot of promoting. They are online though YouTube ads, ads on sports sites like the NBA and their own official website. Gatorade is also the official drink of many sports organizations such as the NBA, NFL, USA basketball, US Soccer Federation, NHL, MLB, MLS, WNBA, high school sports

However the commercial shows that gatorade is a critical part to success. As long as you work hard and of course, consume their products which not only leads to hydration, but also prepares you to work harder, you will me more like a professional athlete. The method that the Gatorade commercial uses is very simple but very effective. This method is using big names in sports such as Lebron James, Richard Sherman, and others in commercials that air during sporting events. The reason why this tactic is so effective is because the audience that Gatorade is targeting is watching a commercial during a break from an NBA game. All Gatorade has to do then is air a commercial about basketball and they have the watcher’s

So bringing that important athlete into the picture and giving the authority to treat the customer this way and not sell them the product that he wants, I guess that speaks for something, and also they think well if this huge famous athlete such as Cam Newton drinks it then maybe I should too. The Gatorade product is a recreational drink, its purpose is to help your body function properly after exercising and sweating, it is filled with electrolytes which help your body when you sweat. There’s no specific person who likes this drink some do some don’t, although they are mainly targeting those who don’t exercise for it because, even those who don’t work out drink it, and that is what this commercial is trying to get across , you need to work for it. There is no specific events, icons, realities, or trends going on in this video, it could possibly be football season perhaps, since a NFL football player makes an appearance in this commercial.

A company has just come out with a new revolutionary product that is going to take the world by storm, but how will everyone learn of this new life changing invention you ask? Well, to answer your question simply, by advertising. Advertisements are used in a variety of different ways to sell a multitude of different products. The ad I chose to analyze includes a more commonly feminine product being introduced in a masculine way to encourage a more varied group of consumers to buy the product, while still keeping the feminine nature of yogurt alive. Dannon OIKOS brand is traditionally a tasty geek yogurt, but Dannon recently came out with OIKOS Triple Zero. The Dannon Triple Zero OIKOS Yogurt is seen in advertisement with Cam Newton, star quarterback of the Carolina Panthers,

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

In the commercial they show a football player. This shows that the product is for active people. When the football player drinks the PowerAde he looks refueled and ready to go. That instant recovery makes people think that they need to go buy PowerAde if they want to be better at what they are doing. There are a few small things that catch the eye if someone looks at the commercial closer.

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

An array of young models, each idealized and every one showing themselves off in a beautiful, yet sexual stance. The focus on flowing dark hair and thin bodies draped with trendy clothes that in some cases leave a lot of skin to be seen and admired. The idea of perfection personified through facial expressions of self-confidence and uncompromising appearances in each image. These are just a few ways in which Calvin Klein’s ad campaign tries to attract costumers. Attempting to convince the public that Calvin Klein clothing will look as impressive on anyone and will have people staring in envy like many do at the ads is the technique being used in this ad campaign along with many other aspects such as the setting, the outfits, and the

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.