Why Are Sneakers Popular

This is the Air Jordan 3 “Black Cement”. It was first released in 1988, and since then it has been retroed 4 times. This could be considered the most important sneaker in history as it helped propel Air Jordan, and perhaps save Nike. This particular shoe did for sneakers what the Iphone did for phones. And right now I am sure most of you are thinking… sneakers? I’m sure many of you are questioning how I was even allowed to give a speech in a college event about investing, and that is fair. Perhaps some of you have never even thought about your shoes that much, even though they have been right under your nose for decades. But yes, I am talking about sneakers, and data, and Nike and how they are all related to the future of online commerce and

The first shoe with the Nike Swoosh was introduced in 1972, and with it an ancient flame was rekindled. This started what would become the most popular and well known brand name in the history of the shoe industry, and did justice to the ancient goddess of victory for which it stands.

Michael Jordan’s, Nike, Adidas and Puma their shoe sales went up in the 1980’s. Amber J. Keyset started to design different shoes starting with Michael Jordans. When one pair was released more people grew into them either for the style or the history behind the pair. “Sneakerhead;a person who collects trade and/or admires sneakers as a form of a hobby, knowledgeability on sneakers”(Powell). Sneakerhead culture impacted the society with its new look and style by making them more desirable and increasing the shoe industry.

<br>Rubber-soled shoes were first mass-marketed as canvas-top "sneakers" by U.S. Rubber, with its keds® in 1917. But the elevation of athletic shoe manufacture to both a science and a fashion was due largely due to Phil Knight and Steve Bowerman of Oregon.

It all started with a Jumpman and a swoosh, it was more than just a shoe it was the start of a culture. What most people look at as just a shoe to protect their feet has a story behind it and a deeper meaning to me and many others than “just a pair of shoes”. Don’t put on a pair of shoes unless you know how to wear them right. For every pair I own I could explain the troubles I went through and the people I met to get each sneaker. The best feeling was opening that fresh shoe box and taking out that paper wrapping. Putting on each new pair of sneakers is like taking a breath of fresh air each pair crisp as bacon. I am one among many sneakerheads, people who love to buy, sell, trade, and collect rare shoes. There is a culture, lifestyle, and history behind sneaker collecting. Most people would think dropping hundreds if not thousands on a pair of shoes is crazy but I believe sneakers are essential.

The year an NBA legend started his professional career, Michael Jordan. He established himself as a very dominant player averaging 28.2 points per game in his rookie year. Soon after that he won the rookie of the year award topping off his first season in the NBA. Outside of the court, Jordan signed off a major deal with Nike shoes called Air Jordans. Which influenced the fashion industry forever. Every company wanted to associate themselves with the next big star. Throughout the decade every company from Adidas to Reebok was throwing their names out there to get into the act this started the so-called “sneaker wars”.

Their people who try to get the rarest shoes to add to their collection. Guthrie, a baseball player told interviewers about his vast collection held in his Utah home, he’s grown roughly 500 pairs(Skretta). Shoes are what dominate this subculture with the main distributors being Nike and Jordans. To many sneakerheads its harmless fun and to others its a business(Rahman). This group falls in love with their shoes caring for it as if it were a baby. Others see it as an opportunity to make a quick buck with an underground economy of shoes. However, is their another reason why these shoes are desirable? By many creative minds the shoes express their emotions and from a former sneakerhead “it’s like collecting fine art,” proclaimed by by keeney(Skretta). When someone has an emotional attachment to an object its hard to separate them. That is one of the reasons why sneakerheads have an obsession. Sneakerheads don’t only think about themselves. The culture helps out the economy as one sneakerhead will buy one to five pairs of shoes a month. When it comes to getting what you want money would be something you care less about if you have it. The community also sparked many conventions where people trade shoes and buy or sell them while also bringing everyone together to have interactions creating a great

Sneakers have transformed our world. Created in the 18th century, the rubber soled shoes were known for helping people get around quietly, resulting in the name, sneakers. Initially, sneakers were quite a pain to wear and were made solely for labor-intensive activities and athletic endeavors. Thankfully, much has changed since then and sneakers have become iconic fashion statements and a staple in almost everyone’s wardrobe.

there's an emotional connection that fans make when they see their sport heroes endorsing a line of shoes. it's something that they both physically and emotionally identify with. maybe they even think in their heart of hearts that the equipment will help them play a bit better - maybe not. but consumers always seem to walk a bit taller and jump a bit higher when they get their hands on the season's newest models. they certainly claim bragging rights, according to

I decided that I would have to take this study into other hands. I needed to interview other people and get different opinions. But first, I had to do my proper due diligence on the subject. To start my quest, I first needed to go over all of the background information that I could get on these sneakers, to see where it could possibly be stemming from. The first Air Jordan, or the Air Jordan I, came out in 1984, in red and

Have you ever wondered who created sneakers? 3,000 years ago the Maya, Olmecs,and Aztecs were the first known creators of sneakers. There are many different types of them and Chuck Taylor was a huge impact on why sneakers are so popular.

Sneakers have been around since the late 1800s. The first rubber soled shoes were called Plimsolls, and there was neither a right nor left shoe (Fact Monster, 2000). They were a canvas material and the sole was rubber to have them be inexpensive and wearable during sports. Plimsolls were essential in the summer time because they kept your feet cool and they also dried quickly from water. The all white Plimsolls became a fashion statement for Victorian promenades, which they wore them with Madras jackets and flannels (Kippen, 2008).

Vans reign in the kingdom of sneakers. Shoes like Jordans, Timberlands, and Converse only have one design that remains popular. On the other hand, Vans never lose their flare. In the blink of an eye, their revenue went from $320 million in revenue to $2 billion. The Vans craze just keeps spreading. Today, there are 340 stores in the United States. Not only that, Vans have made a mark on Mexico and Canada. Forget about all those generic sneakers and go buy yourself a pair of

Converse was founded in 1908 by Marquise Mills in Malden, Massachusetts. Originally, the company made galoshes, rubber shoes made for rain weather. The brand was named the Converse Rubber Shoe Company. In 1917 Converse introduced “The One Star” which a few years later would be given the name “the Chuck Taylor”. The shoe received its name from an extremely energetic salesman named Charles “Chuck” H Taylor. Charles Taylor played basketball for the Akron Firestones in the 1910’s. Charles travelled the country holding basketball clinics and acting as a salesman for the shoe and the company. The first models of the shoes were made in brown leather with black trim. In the 1920’s the shoes began to be made in black canvas and leather. The shoes did not sell well at first (History)

Growing up I really didn’t have enough money to buy certain things or consistently buy new things that were popular. Ever since Michael Jordan rose to stardom in 1985 after his rookie season, Air Jordan shoes have always been popular, and even today they still are. Every time a new Jordan releases everyone has to buy it. Some stores have people lined up overnight waiting for a chance to buy the sneaker. This also can be seen with Kanye West’s new line of sneakers called the Adidas Yeezy line. You see people standing on line days sometimes even weeks before the release in order to get a chance to purchase them .