Why Are Sneakers Popular

Michael Jordan’s, Nike, Adidas and Puma their shoe sales went up in the 1980’s. Amber J. Keyset started to design different shoes starting with Michael Jordans. When one pair was released more people grew into them either for the style or the history behind the pair. “Sneakerhead;a person who collects trade and/or admires sneakers as a form of a hobby, knowledgeability on sneakers”(Powell). Sneakerhead culture impacted the society with its new look and style by making them more desirable and increasing the shoe industry.

Sneakers have transformed our world. Created in the 18th century, the rubber soled shoes were known for helping people get around quietly, resulting in the name, sneakers. Initially, sneakers were quite a pain to wear and were made solely for labor-intensive activities and athletic endeavors. Thankfully, much has changed since then and sneakers have become iconic fashion statements and a staple in almost everyone’s wardrobe.

Sneakers have been around since the late 1800s. The first rubber soled shoes were called Plimsolls, and there was neither a right nor left shoe (Fact Monster, 2000). They were a canvas material and the sole was rubber to have them be inexpensive and wearable during sports. Plimsolls were essential in the summer time because they kept your feet cool and they also dried quickly from water. The all white Plimsolls became a fashion statement for Victorian promenades, which they wore them with Madras jackets and flannels (Kippen, 2008).

Having a variety to choose from led to the shoes becoming less than just a sneaker and more of a collectors item. The Jordan sneakers becoming collector items increased the demand of shoes in the market which led to the expansion of the design process to meet the needs of the consumers. As designs expanded, each shoe became more and more unique which allowed for the sneakers to remain in style even till this day. Though there were many brands that came into competition, Michael Jordan’s popularity and the sneakers uniqueness kept the brand at the

SneakerHeads are more like Popstars and Athletes they are both known for what they have or what the person can do. Just like Kanye fashion and wise personality “ He is a cultural icon like no other and brings a completely new expression to designing shoes” This trend impact by having the money only for the new releases. It shows how well people put in the effort and time aside to get a pair of shoes when they can pick it up later on in the

Did you know that the converse was originally an athletic sneaker? According to “11 Facts about Converse Chucks” when converse debuted in 1917 they were athletic sneakers. History has changed where people wear converse because many things have been affected. For example, the reason people wear converse has changed from basketball to style, name change, and design change.

there's an emotional connection that fans make when they see their sport heroes endorsing a line of shoes. it's something that they both physically and emotionally identify with. maybe they even think in their heart of hearts that the equipment will help them play a bit better - maybe not. but consumers always seem to walk a bit taller and jump a bit higher when they get their hands on the season's newest models. they certainly claim bragging rights, according to

Sneakers Unlimited is a manufacturing firm with a large and very popular product range of mens and womens leisure shoes that change each period due to fashion requirements.

Have you ever wondered who created sneakers? 3,000 years ago the Maya, Olmecs,and Aztecs were the first known creators of sneakers. There are many different types of them and Chuck Taylor was a huge impact on why sneakers are so popular.

The year an NBA legend started his professional career, Michael Jordan. He established himself as a very dominant player averaging 28.2 points per game in his rookie year. Soon after that he won the rookie of the year award topping off his first season in the NBA. Outside of the court, Jordan signed off a major deal with Nike shoes called Air Jordans. Which influenced the fashion industry forever. Every company wanted to associate themselves with the next big star. Throughout the decade every company from Adidas to Reebok was throwing their names out there to get into the act this started the so-called “sneaker wars”.

I decided that I would have to take this study into other hands. I needed to interview other people and get different opinions. But first, I had to do my proper due diligence on the subject. To start my quest, I first needed to go over all of the background information that I could get on these sneakers, to see where it could possibly be stemming from. The first Air Jordan, or the Air Jordan I, came out in 1984, in red and

Converse was founded in 1908 by Marquise Mills in Malden, Massachusetts. Originally, the company made galoshes, rubber shoes made for rain weather. The brand was named the Converse Rubber Shoe Company. In 1917 Converse introduced “The One Star” which a few years later would be given the name “the Chuck Taylor”. The shoe received its name from an extremely energetic salesman named Charles “Chuck” H Taylor. Charles Taylor played basketball for the Akron Firestones in the 1910’s. Charles travelled the country holding basketball clinics and acting as a salesman for the shoe and the company. The first models of the shoes were made in brown leather with black trim. In the 1920’s the shoes began to be made in black canvas and leather. The shoes did not sell well at first (History)

The first shoe with the Nike Swoosh was introduced in 1972, and with it an ancient flame was rekindled. This started what would become the most popular and well known brand name in the history of the shoe industry, and did justice to the ancient goddess of victory for which it stands.

Growing up I really didn’t have enough money to buy certain things or consistently buy new things that were popular. Ever since Michael Jordan rose to stardom in 1985 after his rookie season, Air Jordan shoes have always been popular, and even today they still are. Every time a new Jordan releases everyone has to buy it. Some stores have people lined up overnight waiting for a chance to buy the sneaker. This also can be seen with Kanye West’s new line of sneakers called the Adidas Yeezy line. You see people standing on line days sometimes even weeks before the release in order to get a chance to purchase them .

It all started with a Jumpman and a swoosh, it was more than just a shoe it was the start of a culture. What most people look at as just a shoe to protect their feet has a story behind it and a deeper meaning to me and many others than “just a pair of shoes”. Don’t put on a pair of shoes unless you know how to wear them right. For every pair I own I could explain the troubles I went through and the people I met to get each sneaker. The best feeling was opening that fresh shoe box and taking out that paper wrapping. Putting on each new pair of sneakers is like taking a breath of fresh air each pair crisp as bacon. I am one among many sneakerheads, people who love to buy, sell, trade, and collect rare shoes. There is a culture, lifestyle, and history behind sneaker collecting. Most people would think dropping hundreds if not thousands on a pair of shoes is crazy but I believe sneakers are essential.