Why Bmw Was Successful Expansion Into The Country

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Executive Summary In a world that is becoming more interconnected daily, it becomes increasingly important for companies to be aware of how to deal in business cross-culturally. This report looks into the Chinese culture and BMWs successful expansion into the country. It shows why BMW was successful, and how China’s customs are widely accepting of the brand’s pursuit to be the global leader in luxury car sales.
The process of globalization began over three thousand years ago, although the use of the term gained popularity in the 1980s, when Marshall McLuhan introduced his term, the “global village.” Globalization is simply the ”process of interaction and integration among the people, companies, and governments of different nations” (SUNY Levin). The world is an interconnected place now because of this. Businesses have expanded outside of their home countries and introduced their products globally due to this phenomenon. McDonald’s, originally an American burger joint, is one of the largest examples of a business that has successfully globalized with service in 119 countries and 35,000 stores.

Economy and Politics in China
For more than two decades under the communist rule of Mao Zedong, China’s economy was in a stagnant state, but now it is known to have the world’s fastest growing economy. In fact China is currently undergoing what is being described as a second industrial revolution. According to the international monetary fund, China became the world’s
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