Why Brands Should Be Used In Advertising

Perhaps the consumers who don’t morally agree with Spottily and its ‘low’ rates should also bear in mind that even if somebody listens to an album a lot on Spottily but doesn’t quite like it enough to buy it, or any of its creator’s other products, at least the album artist has go something for their efforts. The consumer could have just gotten their work off PirateBay, and then the musicians wouldn't have gotten paid anything for it. If you’ve

The amount of recognition you could get from being in an ad with a famous corporation is unbelievable. Bands can become big from being in an ad with a famous corporation, such as, "The Shins, a relatively unknown indie-rock band, grew massively in popularity after getting their single “New Slang” in a McDonald’s commercial, as well as a few other movies and TV shows"(Coates). This proves that if an otherwise unknown band gets a deal to be in an advertisement with a big corporation that they could become very popular. If you were a small band looking to become bigger in popularity, then a deal to be in an advertisement with a big corporation or any at all is huge! There are also bands that use advertisements to make themselves known before thinking about the paycheck, such as, "the Black Eyed Peas, focuses on exposure before a paycheck. For years, they’ve allowed corporations to use their music in advertisements...then, in 2003, when Apple unveiled its iTunes store, the Black Eyed Peas’ song “Hey Mama” was the first of the now-famous ad campaigns for the store"(Coates). This shows that an advertisement can help make a band more recognizable, so that they can become more famous. If you wanted exposure to audiences, then starring in an advertisement exposes you to

Artists shouldn't sell out their music for multiple reasons. One being is that the artist is practically giving their music away. Using an artists' music in ads means that the artist or artists who made it had to "sell out." To sell out a song, the artist/artists sell the complete rights of the song to major corporations. Even though selling out has been successful in the past, and in cases as in the

Many people have accustomed to hearing those songs in advertising because it has become a normal part of people's lives. According to "The New Necessity in the Music Business" by Stacia Coats, "It is now accepted, and even necessary, for bands to put their music in commercials or promote products for sponsors in order to sustain a career in the music business." Since it has grown to be a normal part in people's lives, artists can help their careers without their fans going against them. Overexposure and loss of image are both possible, but taking the risk could really help them

When was the last time you purchased a physical CD? In the digital age we live in, the idea of buying physical media such as DVDs and CDs is often overlooked. Instead, with the press of a button on our smartphone, we can access a wide variety of movies, music and TV. This new technology allows us to stream our favorite tunes, often for free, has greatly impacted the way artists acquire money and gain a larger fan base in the industry (Carter). Consequently, many artists have looked into brand deals and the idea of "selling out." Signing off their music to appear in commercials is a great idea, it means artists will receive more exposure from a wider audience and is an excellent way of income.

One strong debate that has been going on in the music industry is wether or not artists should use their music in advertisements. Some artists almost depend on being in certain advertisements, while others absolutely despise being in them. Overall, the use of artist's music in advertisements is a positive thing. With artists being in advertisements it helps theI get their names out there, it's almost free publicity in a way. Also, another perk of being in an advertisement is the fact that they can also use it to make more money.

There's been an argument that's gone global and that argument is "the use of an artist’s music in advertising." Should or should they not use their music in advertisements? I think it's perfectly fine for artists to use their music in advertising.

When advertisements use an artists song, there are probably millions of people watching that ad. So when they use the song it gets way more exposure than if it hadn't been used in an advertisement. If those million people like the song they will most likely share it with their friends or family and that creates even more exposure. Both sides get a win. The artist gets his or her song more exposure and the company that has the song in the ad will get in increase in sales.

Have you ever heard your favorite song in an advertisement on television? Well use of artists' songs in advertisements is a bad idea. It can put an image with their song or band they didn't want, or it could be played so much on the television everyone would be tired of hearing it. There are even more reasons why using artists' music in advertising could be bad. Using artists' music in advertising is not a fantastic idea.

Music brand marketing strategies have been at the center of change and many innovations in recent years. This paper accounts for brand marketing strategies in use by corporate megabrands, music companies, and artists.

In October 2014, Taylor Swift released her latest studio album 1989, and by year’s end it had become 2014’s best-selling album with over 3.6 million copies purchased. Many fans had also anticipated listening to her newest work through the popular on-demand music streaming service Spotify. Instead, a week after the album’s premiere, Taylor Swift pulled her entire discography from the site (Mansfield). Her actions have since sparked a debate over the impact of on-demand music streaming in today’s music industry. Currently, on-demand music services are most beneficial to customers, major music labels, and well-known artists.

Artists and record labels are still debating whether or not interactive advertising revenue services such as Spotify will shift the culture of the music industry consumers by discouraging music piracy (Seabrook, 2014) or further damage the industry by reducing paid downloads of songs and albums (Garraham, 2015). Spotify claims that users of its free service eventually change into becoming paying subscribers, therefore doubling the amount they pay for music from about $5 per month $9.99 per month (Spotify, 2015). Reports claim that record labels are placing increasing pressure on Spotify, constantly stressing the need to reduce their offerings on its free service and therefore more accurately reflect the work of artists (Ingham, 2015).

As a blogger, how relevant are the look books/photography to your involvement/engagement with the brand?

Spotify tries to push for people to pay for the music which is the source of most of their

The customer’s satisfaction is based on the marketing effectiveness of quality of the brands and the advertisements. This measurement is calculated as [average brand judgment/100 + average ad judgment/100]/2. The scoring ranges from 0 to 1.0 in which a good score will be rated more than 0.8.Our company’s current marketing effectiveness rating is: [52/100 + 61/100]/2 = 0.57. This is broken down to the following averages: target segments best brand judgments = (54 + 50)/2 = 52; first segment highest brand judgment: 54; second segment highest brand judgment: 50; target segments best ad judgments = (57 + 65)/2 = 61; first segment highest ad judgment: 57; second segment highest ad judgment: 65.