Why Consumers Should Not Buy Products That Use Commercials For Target Children And Young Audiences

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Parents will always want the very best for their children, but at what point are the values of going with the “newest and latest” instilling in a child’s set of values. Children can be exposed to 40,000 commercials a year (McBride, MSN, RN, 1). Children spend a total of $35.6 billion out of their own money on marketed products, on the other side of that $187 billion is contributed by parents and caregivers influenced by their children (Mercer, 26). But, wouldn’t it be more meaning full to appeal to an audience which trumps children spending in marketing by $151.4 billion. Unfortunately marketers are only looking for the money in the moment not to look for long-term consumers. For a consumer to make a difference in an ever schematic market some difficult changes must be made. Consumers should not buy products that use commercials to target children and young audiences, marketers should be focusing there advertisements on consumers who are financially capable to purchase the product. Gimmicks and trickery is a marketers arsenal for selling young audiences. Advertisers play on differing admired characters from favored TV series, popular performers, and animated icons. Television shows are made for the sole purpose of representing a product more frequently. Take for example, the popular television shows Pokemon. Pokemon “leveraged” the media (Rushkoff, 105) on trading cards making a marketing platform out of any and all thing having to do with Pokemon. Another

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