Why Corporate Social Responsibility Matters Samsung

Company has established an effective relationship with its stakeholders and treating everyone through diverse techniques. Samsung is periodically meeting the demands of its shareholders where significant judgments are made and problems are discussed. For instance, strengthened compliance management organization has started and operated a healthcare study center. Company has a direct connection with their consumers and employees through making client satisfaction surveys to make a healthier costumer relation service. It also is creating employee surveys that made the company to improve the work shift system to reduce work ours. Samsung has also contributed in government policy formulation, which assisted to make an Energy management system that decreases its energy consumption by 10% (Samsung.com (3), 2015).

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

In this book, Clane et al (2008) states why companies need the CSR strategy in many areas of their activity: increased social awareness, as a result of global warming; major disasters; social consciousness and media pressure. The book explores each of these factors and analyses how a business can overcome its weakness and create opportunities. This source explains the overall advantages to a business and it details the benefits of running a business. Furthermore, this source is highly influenced by a business’s social performance, purpose and adherence with Corporate Social Responsibility.

According to the report of Samsung sustainability Society 2015, Samsung developed its customer satisfaction through an integrated global customer relationship management called CRM.

Corporate Social responsibility (CSR) has been viewed in different ways by different school of thoughts; some see it has a voluntary initiative, while others think it’s a main part of every company’s structure and even an opportunity to improve brand. For this work, we would take the position of the later argument. It is simply giving back to the environment that you gain from. It involves protection of the environment, development of quality of the occupants of the environment and improving their quality of life. Like Barnard (1938), it is analyzing the social, economic, moral, legal and physical aspects of the environment.

Samsung Electronics Co. Ltd is Korean international business, productions a wide-ranging of product; involves computers, mobile phone, digital TVs etc. Main fear of company is that it completely depends on

Samsung desires to be the leader in technological development and standardization in the global networks. In their DS Division they want to be produce differentiated products and to maintain their number one position. With it’s success in the electronics business, Samsung has been recognized globally as an industry leader in technology and now ranks as a top 10 global brand. Also, in 2014, Samsung had the opportunity to be by Intrabrand’s “Best Global Brands 2014” report as number seven.

As mentioned in the case study, Samsung has won many awards within the industry; in 2009 received the first carbon footprint reduction label for a LED TV, a note PC and a memory chip product, the Galaxy SII smartphone and Galaxy Note also became the first product in their category to receive a Carbon Footprint label issued by the Carbon Trust, in 2011 received the ISO 50001 certification for some facilities in Korea, along with the ISO14001 and OHSAS 18001 certifications, in 2012 received the Eco Design awards at the Consumer Electronics Show (CES), moreover, the company received the Energy Star Partner of the Year Award by U.S. Environmental Protection Agency (EPA) and the recognition of China Europe International Business School (CEBIS) as one of the 100 green foreign companies operating in China. Now, the question is why is Samsung pursuing these recognitions and awards? How are these related to the company’s’

Samsung now- a- days included the heir, Infosys and other companies, then they face the paradox. As they require continuous success which made them successful. There business system work with their home markets, when we move to the next- level , they in themselves is contradict. And when they move towards new plateaus, they have to do it again.

Samsung has been dedicated to making a better world by reaching a diverse range of businesses involving advanced technology, skyscraper and plant construction, finance, hotels, and more. Samsung is known for their flagship company, Samsung Electronics, that now leads the global market in high-tech electronics manufacturing and digital media. This company is well known around the world.

As a small business, Samsung has evolved into a global enterprise extending its business to sophisticated technologies, semiconductors, create skyscrapers, factories, petrochemicals, costumes, medicines, financial institutions, hotels, etc. Distinctive inventions and products have been achieved and have helped to develop these industries continuously. Samsung chose a different strategy in its work compared to other competitors in the Korea

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

For more than 70 years, Samsung has been dedicated to creating a better world through different businesses that now span advanced technology and more. Samsung leads the global market in high-tech electronics manufacturing and digital media.

In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but