Why Culture Matters Within International Business

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

symbols that are representative of our culture. With culture comes a sense of identity, a

Culture shapes our image of people, food, the way we dress, and even our opinion on certain topics whether political or social. Important Information. In the text such as in “An Indian Father’s Plea”, “Everyday Use”, and Two Kinds, culture impacts the way one’s outlook is on the world around them.

Culture is universal and inescapable. Its expressed through different beliefs and ideas. It follows someone through their ethnicity and communities. The cultural impact is inevitable and permanent. Someone’s culture has a significant impact on the way they view the world and others. This influence is communicated through the individual's upbringing, their culture, as well as their current environment. Situations are perceived differently by those with different values. The fairly full extent of one’s cultural impact is clear.

Our actions, beliefs and interpretations are influenced by our culture. There are many cultural universals among different

Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.

Culture is an intermingling mesh of traits that, although unique to each person, brings groups of people together. It is comprised of numerous different aspects that are passed down through generations, including religion, food, clothing, language, music, morals, and greetings. Because of its extensive range, it is easy to see how much culture impacts a person’s life. One’s culture vastly affects how he or she views the world due to ingrained traditions, stereotypes, and values within his or her heritage.

Culture a set of shared values that a group of people hold. These values affect how you think, act and most importantly the basis on which you judge others. These behaviors can be viewed as normal and right or strange or wrong. Keep in mind though that we are all individuals and that no two people belonging to the same culture

According to the Webster’s New College Dictionary culture is defined as 1.) The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought typical of a population or community at a given time. 2.) A style of social and artistic expressions peculiar to a class or society. 3.) The predominating attitudes and behavior that characterize a group or organization. (Webster’s New College Dictionary)

The problem with insisting on common worldwide standards is that local customs in foreign cultures may be trampled

Culture directs human actions and the way person present themselves in the society in order to remain in the culture boundaries and accepted by the common community as a respected member of the society. According to David (2001) “Culture is often used to refer to ideas, beliefs, representation, behaviour pattern, practices, artifacts and so forth that are transmitted socially across generations within a group, resulting in pattern of within-group similarity and between group differences”. Moreover, culture is transmitted on an unconscious level from generation to generation, influencing day-to-day behavior and ensuring a people 's survival (Norma, 2001).

Culture is a dynamic aspect of one’s life and our profession. It is multidimensional and complex. Please reflect upon the following questions and write your reflective thoughts.

Culture is defined as “The ideas, attitudes, customs, beliefs, values and social behaviour of a particular group of people or society that are passed on from generation to generation” (Brentnall, A., n.d.).

“A people without the knowledge of their past history, origin, and culture is like a tree without roots.” (Marcus Garvey). In today’s society, culture is one of the most influential aspects of one’s identity. From family recipes to the clothing we wear, it all represents our lives of today and who we are. Culture helps bring out our true identities, brings us together, and makes our lives easier by new inventions.

The five weeks of the Cultural aspects of international business course have been a truly enriching life experience for me. I must admit that I was a little skeptical about the value proposition of the course as I thought this was going to be one of those purely theoretical pro-diversity lectures with no potential for practical application. However, the fact that Professor Lane co-authored the textbook intrigued me so much (I have never had a Professor who actually wrote the textbook for the course) that I decided to give it a chance and sign-up for the course.