Why Did People Choose To Work Out At Shred415?

their markets and are offering value to gym-goers in a bid to retain membership numbers throughout the

Two years in a commercial gym have driven me to a point of disillusion with everything it stands for; pushy sales people, rolling contracts, the promotion of sugary bars and ‘glow in the dark’ energy drinks, abdominal machines, abs classes, abundant cardio machines (with TV screens) and choreographed classes. Don’t forget the satisfaction people have with their poor weight-training technique and their lack of willingness to learn anything different.

Barriers to entry into the fitness industry differ across product and service segments. Start-up costs are relatively high due to obtaining equipment and premises and employing staff. Smaller fitness centers such as Pilate studio incur lower start-up costs. Personal training segment require minimal equipment and premises. Therefore, start-up costs are lower too. Customer loyalty to establish good reputation is crucial in the long-run for fitness business.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.

It is important for you to have small fitness goals and to celebrate once you achieve them. Reward yourself by buying yourself something when you lose a small amount of weight or when you get just a little bit stronger. Remember, fitness is about having fun!

On Friday as a class we traveled to Iowa City and toured as well as observed five different fitness locations. We visited the North Dodge Athletic Club, the University of Iowa Field House and Recreation Center, Anytime Fitness, and a small yoga studio named Serenity. On this trip as a class we saw first hand the differences between the biggest, most expensive facilities compared to some of the smaller more personal facilities. As we went from gym to gym, notable differences could be made from each one. After visiting all five gyms, each gym has attractive attributes as well as unappealing attributes, some being larger than others. In the end, though how one views a gym comes down to personal preference.

We care about our athletes and we want the best future, for everybody that attends our gym. These are the reason why you should go to your gym; we provided bus service, our gym has a pool, and wall all athletes need a turf field.

A behavioral characteristic for club members is geography. Most members live close to the area of the club they are members of. Living close to the club gives the member the ability to have more frequent and consistent workouts (smallbusiness.com). Consumers are looking for the most convenient route, little traffic and easy in and out access (smallbusiness.com). Consumers are willing to pay the higher membership fee if it means a conveniently located fitness club.

John’s Gym has a certain level of market exposure and customer awareness, however due to its limited business sizes and lack of business expansion purposes, the locals consider its brand as a small gym. Clients attitude towards the gym is depicted as “A small gym that offers a little unique approach to fitness with the minimum efficiencies and effectiveness”.

Most advanced fitness equipment, and amenities. New software systems. In need for more advertisements outside of the gym. High number of business in the area, supermarkets, and stores in the area.

36! Fitness seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to consumers that our company does. Our fitness studio has established the following core competencies: providing a high-quality, branded service, creating brand awareness, developing a sense of community among customers who utilize our services, and building a solid reputation in the community. 36! Fitness intends to build on these competencies through marketing efforts that will help us meet our goals.

Buyers in this department have a lot of power and influence. Most people that lead an active lifestyle, share that lifestyle trend with friends or family. This means that word bout brands, equipment and technique travels at an exponential level of quickness. If a customer is dissatisfied with a product or an experience they had at a store, this will be shared at their next fitness

Over the past five years the fitness industry has seen a boom in attendance at fitness clubs after the rise in 24-hour facilities. This growth is attributed to the convenience, accessibility and affordability of these chains

We came to our idea by asking ourselves, what are the biggest problems with Shred415 right now and how can we take this already unique fitness club to the next level. Shred415 already has a lot of strengths. It is an innovative new way of working out and the people love it, as I stated above. Ultimately, our idea came from the side of your customers because they are what drive your company. We asked ourselves, how can Shred415 expand enough where they can keep their waitlist to a minimum and become more available for customers? And how can they address their shortage of trained instructors?