Why Did Qantas Fail

Satisfactory Essays
In 1954, Qantas began service to SFO with the Lockheed Constellation, stopping over in Nadi, Fiji and Honolulu, Hawaii. 5 years later, the route was upgraded to a Boeing 707, and in 1971 the 747 was introduced on the route, eliminating the fuel stop in Fiji. Qantas has been in and out of SFO several times since then, leaving the route in 1995, returning in 2006, and leaving again in 2011.

When Qantas announced plans to leave SFO in 2011, a spokesman admitted the route "has not been a failure from a route perspective, but from a strategic growth perspective for Qantas, DFW is the better plan for the future." The 747s operating the SYD-SFO route were needed for the SYD-DFW route, and with the A380 now operating the DFW route, Qantas has brought the
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In 2014 alone, visitors from Australia spent over $279 million dollars while in San Francisco. This route is essential for bringing more tourism to San Francisco, as Australia ranks 7th among international inbound markets to San Francisco. Direct flights like this Qantas route will continue to contribute to the rise in tourism spendings, which is estimated to rise by 7.4% this year.

The upgraded Boeing 747-400 features a spacious 56-seat business class cabin with lie-flat seats equipped with a 12-inch IFE screen and 110V power. Business class passengers departing from SFO will have access to the Air France-KLM Business Lounge in SFO’s International Terminal A. The 40 premium economy seats feature 38 inches of pitch and a 19.5 inch width, as well as a seatback IFE system and 110V power. The remaining 275 economy seats have 31 inches of pitch and 17.5 inches of width, and the same IFE as premium economy, minus the power.

QF73/74 will codeshare with American Airlines, which will make it much easier to book award travel since the LAX-SYD route is consistently full. SFO now has two direct flights to Sydney, Qantas and United’s daily 777
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