Why Do Americans Wear Makeup

(Interestingly, these two authors forwardly state that they are not makeup experts). Through certain rhetorical techniques, both Alptraum and Purves persuade their audiences to agree with their differing viewpoints on the no makeup movement. The first similarity between the two articles is their use of anecdotes. In the Daily Mail article, three ordinary women, who identity as full-time mothers or hustling business owners, share their reasons for stepping away from makeup.

Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a

Professional makeup artist and founder of her own line of cosmetics Bobbi Brown once stated that she “believe[s] that all women are pretty without makeup- but with it, the right makeup can be pretty powerful.” This statement is relevant to all people and says that all women have natural beauty, but with the optional added touch of makeup, their beauty can be even further accentuated. Public figure, Kat Von D encourages women to embrace their most natural selves through her own cosmetic line. The print advertisement of Kat Von D’s “Lock-It Concealer Creme” shows women of all colors, wearing minimal makeup, probably just foundation and concealer, and embracing their natural skin color and their ethnic background with her wide array of shades for each skin shade. Makeup over the years hasn’t always catered to people embracing their natural skin. The origins of foundation makeup lead to some health risks and didn’t accept people for their natural skin tone, Kat Von D’s makeup line consists of solid, well formulated, and successful products, and the influence of social media has impacted the growth of the beauty world for all people.

This article is about, James Charles, Covergirl’s first CoverBoy who’s pushing the gender boundaries in the makeup industry. This article explains the journey Charles took to get where he is today by providing his input about makeup and how he feels about it. The author also give the audience a boys perspective of makeup and being in the makeup industry by interviewing him. This article supports my idea by including the topic of males in the makeup industry due to society change in gender boundaries. Therefore, this article provides a different perspective of makeup that allows me to understand why males wear makeup, why and how they feel about it

It is necessary to build on the results of this study. If more time was permitted my study could have examined a great number of makeup products and their marketing campaigns as the stimuli focused only on two L’Oreal Group consumer brands. Also,

Women all over the world have been oppressed by society’s ever-changing beauty standards. Over the years makeup businesses have thrived introducing new ideas to make their products better so that consumers will purchase the better versions. This Maybelline advertisement depicts a “new” mascara. Maybelline is a very well-known drugstore make up company that is always producing “new” or “improved” products. The advertisement gives women the impression that women who wear makeup are more appealing than women who do not. Women may get the idea that wearing make-up will make them look beautiful. The advertisement uses an emotional appeal to question women's beauty standards.

Beauty standards had completely shifted in the time of the 1920s, as women were attempting to achieve anything opposite than the previous “Victorian” standards. This change was a kind of movement, and resulted in products that would draw attention their new looks. The cosmetics business advanced and was prevalent in enhancing one's beauty. The purpose was to resemble movie stars, actresses with their “beautiful eyebrows and eyelashes.” Women considered to be “average” would used makeup to draw attention to their face as they strived to look in resemblance to movie

There is a major misunderstanding between makeup industries and women of color. This is a result of the lack of understanding of the needs of the diverse consumer. There is an absence of knowledge and empathy for others that are not white. When we consider these factors we have to think about the creators of these products. Often times they do not look like us, so how can we expect for them to meet our needs. This form of discrimination can place a direct discouragement on women of color’s self-esteem. This exclusion in an attempt to purchase foundation for their skin tone is what race relation’s specialist, Nadra Kareem Nittle calls “colorism.” In her article “What Is Colorism-Skin Tone Discrimination in America,” she describes colorism as the disadvantage dark skinned people face, while privileging those with lighter skin. Colorism is rooted in slavery, as slave owners typically gave preferential treatment to slaves with fairer skin complexions, while dark skinned slaves faced harsher mistreatment out in the fields. Makeup companies favor their white counterparts, often only providing a few shades that do not meet the needs of women of color.

Did you know that makeup has been around for 12,000 years. The ancient Egyptians were the ones that invented the beautiful work of art …. Makeup. Studies show that about 44% of women are “ dependent on makeup”. What’s the purpose of makeup? Why do so many people wear it? How do you even put it on? For beginners, It’s good to know the purpose of wearing makeup, the different types of makeup, and the proper application to create a fresh- faced work of art.

Throughout time the world’s perception of makeup has always been seen as a way for women to enhance their facial features, a way to feel more accepted into society, and as a way to gain the attention of another individual. Society has set specific standards that women and only women can wear makeup. Although in theater productions it was socially acceptable for men to paint their faces, it was not encouraged that men use their cosmetic abilities outside of performances. Many cultures have drilled the idea into their son’s heads that they cannot wear or play with makeup because they would lose their masculinity. Applying makeup was never seen as a way of self expression, but that a woman's natural beauty wasn’t good enough and that her

Makeup enhances your natural features, it gives women the confidence to be themselves. It can be artistic, exquisite, and natural depending on how the person applies it. A numerous amount of people have gone into the beauty industry for their career, but makeup can be a horrific product to put on your face because the truth is that makeup can cause many side effects that are horrendous. Currently, the cosmetic field is booming with a large number of companies that create an abundance amount of merchandise. Toxins in makeup can ruin your physique in countless manners that no one really ever thought about.

One item might not break the bank, but the combined cost of everything you might find in a woman’s makeup bag—foundation, blush, mascara, eye liner, eye shadow, and so on—quickly adds up. By one estimate, a woman in the US will spend an average of $15,000 on makeup in her lifetime. Mainly what people are paying for is marketing, packaging, and brand prestige. That’s why lipstick, for example, which is mostly wax, oil, and pigments, routinely costs more than $20 a tube at a department store makeup counter. Where the makeup is sold matters, too. It’s a form of marketing in itself, which is evident when you consider the difference between upscale brands carried at retailers such as Sephora and Ulta and mass-market brands sold at

The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a well-known product, it could have possibly been bought for her or given to her by her mother. With this specific product being around for many years, many women have grown to be brand loyal to it. As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can be compared to other brands of higher price. Other competitors can provide a product that a consumer can reach for as they grow and can begin to afford to spend more on a better quality or different formula of mascara. This can relate to income or social class within demographics as well. Some women choose this specific SBU because of the affordable price and what they expect out of the product. This specific product is a simple mascara that lengthens and darkens lashes. As these consumers grow older, they may

The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their

“Makeup has been used to enhance the beauty of both men and women for over thousand years. It its through teaching others how to apply makeup, we can strive to help others feel comfortable and confident in their own skin. Wearing makeup help embrace our natural features and may also help express the ideas in a creative way like art.”