Why Do Companies Advertise During The Nfl Super Bowl?

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

The home of the brave, the land of the free, and also considered the best country on Earth: the United States of America. Reality, however, completely contradicts this statement. The average American shows tendencies of having a small attention span, an easily influenced mindset, and ignorance. The Super Bowl, one of the biggest events in America, has millions upon millions of people watching yearly. In this past super bowl, An estimated 103.4 million people watched according to CBS news. For the majority of individuals, however, the commercials stand out from the football game as more entertaining. For this reason, having a commercial during the Super Bowl gives companies a spotlight in the hope of gaining publicity for the product or service.

The NFL benefits from having football being a common conversation point in schools and workplaces. From fantasy football leagues to highly intricate betting in Las Vegas. There is not just passion, but dollars and time being invested by the end consumer. The NFL saturates Thanksgiving television, it’s players are often celebrities, its story lines are on the tip the American male. Knowing the game of football is often a rite of passage. Football is American tradition. The NFL clearly has it’s place in American culture. It is evident in the outpouring of corporate sponsors into the league. Companies recognize the visibility NFL players offer to their products and the NFL leverages that back into its brand. All aspects surrounding the sport are sponsored. From the sports drink the players slurp then dump on their coaches after victories—to the on-the-field tablets branded with the iconic window for drawing up plays. The jerseys, cleats, gloves, hats, helmets, pads—and that is just on the field. There’s food, cars, watches, headphones—it seems everything that scrapes past the NFL becomes sponsored in some way. Backing from the NFL appears to currently have exponential upside increasing brand awareness.

NASCAR’s branding strategy depended heavily on sponsorships. The concentrated focus on sponsorships, without providing categorical exclusivity to sponsors, made NASCAR easily expendable. Ferrell and Hartline reported that 50% of NASCAR’s revenue source was from sponsorships alone (2014, p. 437). As a former Account Executive, the goal is to always educate and inform advertisers/sponsors that marketing shares the significance level with that of paying the company’s utility bills; therefore, NASCAR failed to improvise with that notion, coupled with sponsorship saturation, and as a result making them susceptible to economic downfall. Marketing experts Ferrell and Hartline expressed similar interest, saying that one potential weakness of NASCAR’s

Every fall a majority of Americans count down the days to the start of every NFL season. It is the time of the year when people look forward to traveling to their favorite team’s stadium, or powering up the big screen to watch the game. The NFL provides an outlet every Sunday for people to relax and enjoy exciting entertainment. Everyone looks forward. So many people have invested themselves into their favorite team by purchasing season tickets, sporting countless items of team gear, devoting many hours to fantasy football, and gambling. It is no secret the level of impact that the NFL has on so many people of all ages and genders. The NFL does a great job marketing their product

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Most people watch the Superbowl for the actual game,but some people actually enjoy watching the commercials more. Superbowl commercials cost millions of dollars and are made to convince millions of people to buy their product,so they have to be persuasive. Here are some ways that these commercials persuade you to buy their product or service.

The Superbowl commercial that was most persuasive and entertaining was Doritos Blaze v.s. Mountain Dew Ice. In the commercial the two have a battle, hot v.s. cold. Today everyone craves new foods from on TV and it all depends on the advertising of the object. The fun attractive thing about this commercial was the songs they chose and the famous celebrities for the commercial. The main two celebs in this advertisement were Peter Dinklage and Morgan Freeman who well known in the US. This commercial will surely make people dance, sing along, and persuaded to try both products advertised.

Just as Lombardi affected the early Super Bowls with his coaching style and character, the Super Bowl, itself, has attained a greater-than-life presence influencing the world today. With NBC and CBS being the only two television stations broadcasting the first game, there are now an uncountable number of stations showing the Super Bowl today. The advertisements are talked about just as much, if not more, than the game itself. Of all viewers that tune in during the game, eight percent are only watching to see the commercials; the average cost for a thirty second commercial has gone from $42,000 for Super Bowl I to most recently three million dollars for Super Bowl XLV (“NFL Super Bowl”). Even though the big game is only played once a year and lasts for

A well written summary for a well written article. We've all seen and remember the famous Superbowl commercials. I agree that the reasons companies purchase such short air-time for so little is because they believe they are getting more use out of their dollars spent. I believe companies purchase the allotted time because they view the opportunity cost is well worth it. As I stated earlier, we all remember the famous ads during the

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

To connect to the economic power that generates through the Super Bowl one must understand the historical pattern of revenue, ticket cost, and attendance the game exhibits in the week leading up to the actual showdown. The ticket prices of the Super Bowl are the main catalyst into understanding what every consumer is willing to spend and how much revenue the game brings to that city. In 1967, the first Super Bowl tickets were no higher than 12 dollars and the average price of a home was less than 25,000 dollars (Smith, 2012). In 2016, the average ticket price was 1,325 dollars making a big ascendance from 1967 (Depietro, 2017). Therefore, this also shows how the game has become more popular since it has come into existence and ticket prices

This art of persuasion is famously known around the Super Bowl breaks. Companies annually invest massively into the production of commercials that air during the Super Bowl breaks. The shocking quality of the production has reached the point where now, a portion of the viewers are simply watching the football game just for the cunning commercials.

The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.