Why Do Companies Use Beats?

Despite these large figures and higher consumer prices, between $200 and 700 on average, the average material cost estimated at $14 (Bleier, 2015). This means that by keeping manufacturing costs low the company earns between $186 and 686 for each pair of headphones sold, which is a healthy profit.

Kanye West began making beats primarily for up and coming local artists in his early

     The birth of Motown music came to be in a small recording studio aptly named Hitsville, U.S.A. Barry Gordy, who came from a large middle class family had borrowed money in order. The main stage of Motown music came from a small house that had been remodeled into a recording studio, the name of the company was Hitsville, U.S.A. Mr. Gordy had gathered the best jazz and blues players in and Motown was born through his genius. This small but dynamic

Hip hop is now commercial, started by 1990s. He suggested that popularity is due to the sampling of well known songs.

Nike, Inc. sought professional athletes to endorse their athletic shoes and in 1985 contracted with Michael Jordan. Michael's success in sports and his endorsement of a personalized Nike brand brought in over $100 million in the first year (Kotler & Keller, 2009). Nike has continued to market successfully with their "Just Do it" campaign and their targeting women athletes.

Nike, Inc or Nike is a very popular and successful business that originated in the early 70s. This business firstly began, known as Blue Ribbon Sports in 1964, however, 7 years later saw them changing their name into what we know them today as; Nike Inc.

Therefore, Nike continue to make changes to the shoe as far as the style and color of the shoe. Nike also started doing commercials with Michael Jordan wearing the shoe and playing street basketball.Once the commercials started the supply and demand for the shoes increased therefore NBA released the ban and they were allow to be worn again. One the supply and demand increase people were standing in line each time a new design was released and people would pay whatever in order to get that shoe first before everyone else. The prices of the shoes continued to increase all the way up to $250 for a pair. Still today Michael Jordan shoes are still very well known and people still stand in new line for new releases. Michael Jordan has released 31 different styles of shoes and multiple colors.

Beats Solo 3 headphones have changed people’s lives drastically. They were invented by Andre Romello Young also known as Dr.Dre who is a rapper, record producer, and entrepreneur. Beats Solo 3 are headphones with a sleek design, that can adjustable to your comfort and is made with cushioned ear cups. These headphones aren’t just ordinary headphones they are wireless bluetooth headphones invented to make listeners experience better and effortless. They deliver the sound clearly with fine-tuned acoustics and maximum clarity. These headphones work with a tap of your finger, all you have to do is click the button on the headphone and connect your device bluetooth to it and then it’s ready to use. Beats Solo 3 are used by everyone but teens and

prolific Hip Hop acts like Run DMC and LL COOL J became style icons. The beatie boys decided to make thier music 'white friendly' and added rock music

Success in the marketplace can be determined by three components: revenue/profit, industry dominance, and popularity. To measure success with respect to revenue/profit, one must compare the overall sales of the product while also comparing it to competitors within an industry. On the other hand, industry dominance can be measured by how prevalent the product is within the market place and how recognizable the brand is. Determining whether or not products become symbols or trends in society can attain measurements of popularity. I believe that Beats Solo2 headphones by Dre are a success in the marketplace because of all three of the previously mentioned components.

1. Dubstep originated in South London, and traced back to the Jamaican sound system in early 1980’s.

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.

Nike started with track shoes and later on running shoes. In the 90s, as the US hosted the World Cup of soccer, advisers suggested Nike tap the huge worldwide soccer shoe and equipment market (The Independent, 2004). Previously, it has successfully controlled 50% of the $35 billion basketball shoe segment, while the golf market has been penetrated with the help of Tiger Woods, a long-time endorser (Katz, 1994).

Dr. Dre should expand its product portfolio in audio industry including as portable and wireless speakers, co-branded smart phones or music streaming services. Dr. Dre could expand by forming by allying itself with companies that provide any audio features, including laptops, cars, tablets. In other words, Dr. Dre should align itself with any company produces sound, creating the association of good quality sound, no matter where it coming from, laptop, car or headphones, with Beats.

Nike's management's bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its