Why Do Companies Use Drinking And Driving?

Another thing they do in the commercial is make people feel bad or make them upset by playing sad music in the background. Also they show how injured the dogs/puppies are also how they are scared of things and how the dogs/puppies just want to be loved by people. Although this may be true but some people take advantage of adopting.

The company wants people to know that your “Best Buds” or your best friends, will always be there for you in times of trouble, or, perhaps, when a wolf is trying to kill you. Using animals is a very strategic way to appeal to almost everyone. Using baby animals, like the puppy, is even better. Budweiser doesn’t mention beer once during this whole advertisement which actually assists the effectiveness instead of hurting it. If they would’ve shown the owner drinking beer while his puppy was gone it would’ve unintentionally associated alcohol with sadness. Even if people DO drink alcohol or even Budweiser when they are in emotional distress, showing it during this commercial could’ve quite possibly had a very negative impact with the audience, maybe even affecting them subconsciously. Instead, Budweiser creates an innocent story about a puppy with absolutely nothing to do with beer. Perhaps this may cause the audience to associate this particular alcohol with innocence or harmlessness.

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

The advertisement opens with a young man walking through his front door carrying a puppy and saying, “Welcome home buddy.” From there, we watch the two grow up together. They spend their days playing fetch, vacationing, barbecuing and even sleeping together. The two are inseparable until one night when the owner goes out with some friends to have a good time. The camera is focused on the case of beer one of the owner’s friends is holding, implying that the group will be drinking. What happens next is what affects the audience most, giving the commercial its strong pathos. The dog is seen staring out the window, waiting patiently for his best friend to return to him. The waiting continues all night long and Budweiser takes this opportunity to pause from the commercial and display the words, “For some, the waiting never ended. But we can change that.” When the words exit the screen the owner returns to his home, hugs his dog, and says, “Hey! I’m sorry. I decided I shouldn’t drive home last night. I stayed at Dave’s.” The darkness returns to the screen with the words “Make a plan to make it home. Your friends are counting on you.” Budweiser uses these screens to emphasize just how important it is to make it home, adding to its use of caring

This experimental study is being done to better understand the effectiveness of anti-drinking and driving advertisements on university-aged students. “Motor vehicle crashes are the leading cause of death among 16 to 25 year olds, and alcohol and/or drugs are a factor in 55% of those crashes” (Madd, 2013). Increasing the effectiveness of anti-drinking and driving advertisements could be a solution to this critically high mortality rate in young people. The main purpose of this study is to better understand the effect of positive and negative anti-drinking and driving advertisements within different settings and different amounts of times.

Budweiser first released its “Lost Dog” commercial during Super Bowl XLIX (49). The advertisement centers itself around a small dog who, out of curiosity, enters a truck trailer without the knowledge of his owner. The dog then attempts to find its way back home but encounters an obstacle that it cannot overcome- a hungry wolf. When all hope seems lost, the dog’s best friends, the Budweiser trademarked Clydesdale horses, come to save him. The dog and horses all make it back home to their owner at the end of the advertisement.

This commercial tells us a remarkable story of love/bond between Labrador retriever puppy and a Clydesdale horse. First there were the majestic beautiful horses on a horse ranch, and then there was this adorable playful Labrador retriever puppy on a puppy adoption center, who daily escaped and made his way to the horse ranch to play and be friends with his favorite famous Budweiser Clydesdale horse. The horse trainer/caretaker religious picks up the puppy and hands him or

This Budweiser commercial was aired in 2014 as a part of the company’s campaign to reduce drinking and driving. This commercial was about the importance of finding an alternative ride home or a place to stay for the night if you have been drinking. By finding an alternative ride home or a place to stay would prevent you from causing an accident on the way home. The producers of this commercial used the bond between a yellow lab and his owner to show the importance of getting home safely after you have been drinking. They were able to achieve this by starting the commercial when the owner brings the dog home for the first time and then showing clips of them together as the dog grows older up until the night that the owner decides to go off with

In the 2015 Budweiser’s “Lost Puppy” commercial, we immediately see a special bond between a dog, owner, and horse. The commercial starts off with the relationship between the horse and dog, and how they don’t want to be separated. Throughout the making of Budweiser commercials, Budweiser has created a strong connection with puppies. Budweiser has used the puppy to create a story line to create more than one advertisement. The commercial then gets to our emotions when the puppy goes missing after jumping into the back of a

Budweiser Lost Puppy Commercial On Sunday, February 1st 2015 we had our hearts touched after watching a budweiser superbowl commercial. Who would’ve guessed we could feel so much emotion in 60 seconds by watching a puppy online? This ad has a large audience, it doesn’t target the typical beer drinker; its emotional story and the appeal to typical american values, all contribute to form a large target audience. Tugging from our heartstrings from beginning to end, this is a story we can relate to, it exemplifies the values of friendship, simplicity and hard work. The commercials main idea is to embed the idea that Budweiser is the best beer for you and your buds.

This Super Bowl Budweiser commercial showed a pup being brought to a Puppy Adoption farm, which is next door to a horse stable. However, the puppy goes over to the horse stable and make a friendship with one of the horses. First, the pup keeps getting loose and always end up over in the horse stable, and the owner of the pup goes and pick him up and take him back to the adoption farm. Now, as the pup grows, he still visits the horses and by this time the horse handler is taking him back to the adoption farm. In conclusion, the horse accept the pup friendship, and now the puppy are being adopted and about leave with his owner; as the pup cries out the window the horse runs out the stable jumps the gate and stops the car with the pup in it, with

As well as having a simple yet bold design using good typography with a combination of bold colors and the placement of their logo. One thing I thought to be interesting is that this is a anti-drinking and driving ad put out by an alcohol company. However if it’s not for the alcohol companies, who else is going to put out these types of ads? This might still increase their sales, because almost everyone can agree drinking and driving is not a good thing. So if an alcohol company is promoting this, does it make their brand more trustworthy for customers? Did Budweiser use a form of Reverse-Psychology? Or are they truly concerned about the individual and his or her

The topic being presented in this commercial is Budweiser. I’m not much of a drinker personally so I don’t think much of Budweiser. The commercial aired during the 2002 Super bowl so I believe the creator’s audience was neutral. Since drinking, football, and super bowl go hand in hand it was the optimum time to air this commercial. Another reason I believe they were targeting a sympathetic audience was that they weren’t trying to convince anyone to use their product. During the commercial they developed a nostalgic feeling that would encourage existing consumers to go purchase their products. The creators did a great job at captivating the audience with the gorgeous strong Clydesdale horses. Budweiser also markets itself as an American drink

This advertisement is presented by BMW and it responds to the never-ending accidents caused by drinking and driving and the fact that you could be handicapped for the rest of your life. The NCADD, National Council on Alcoholism and Drug Dependence, states “drinking under the influence is a crime. Driving under the influence, also known as driving while intoxicated, drunk driving, impaired driving is the crime of driving a motor vehicle while impaired by alcohol or drugs, including those prescribed by physician.” Drinking and driving is very dangerous and can cause disasters injuries. This advertisement has many aspects to it, which includes the two legs, one human and one prosthetic. It also includes the text, “Spare parts for humans are not as original as those for cars,” and the white and blue background colors. As you can see, there is a lot of contents in this visual text and it is a warning to what can happen if you drink and drive. This advertisement makes sense coming from a car manufacturer, because drinking and driving kills so many people a year and they want you to stay safe.

“Stay thirsty my friends” if I asked you to name what commercial this is, I’m sure mostly all of you would know. For those of you who don’t, it is only my favorite alcohol ad for a beer by the name of Dos Equis. Along with Dos Equis there are countless numbers of alcohol ads along with tobacco ads, but they are in no way advertised the same. Think about it alcohol ads usually come off as more entertaining, harmless, and sometimes even funny.While tobacco ads typically show victims of tobacco usage who may have required surgery or had some form of cancer. The tones of these commercials are the antithesis of each other in every way. Alcohol ads don’t ever seem to mention the millions of people a year who are either incarcerated, suffer from alcoholism, or have died from alcohol related incidents. It seems as if they would rather glorify it as something that isn’t serious and only used on occasions for a good time, when this is definitely not the case.. With all that in mind, I feel that alcohol is just as dangerous if not more, than any illegal drug and I’ll tell you why.