Why Do Gamers Buy the Video Games They Buy?

2313 WordsJun 19, 201810 Pages
Video games might have started out as a very small market. But today, this market has grown even bigger than the movie or music industry. Each year, millions and millions games fly off store shelves. Grand Theft Auto V broke sales records of the fastest selling entertainment property ever. While this game and others such as Call of Duty, Battlefield, and Assassin’s Creed sell millions of copies every year, other games don’t sell so well and just sit in store shelves. So, why do gamers rush out to stores to buy some games and pass by others? The answer is not so simple as “good games sell and bad games don’t.” If this were the case, then a game like Persona 4, a critically acclaimed game, would have sold millions of units. While Call of…show more content…
However, those who were wowed by the ad will be drawn further into this advertisement. By seeing this slogan, they will now fell that this game was made for the them. These factors will influence gamer to purchase the game. Traditional advertising is not the only advertising that influences games purchasing decisions . Word of Mouth advertising has the biggest impact on what gamers choose to buy out of all of these. This was shown by University of Southern California, and Harris Interactive (a market research firm). They took a sample of 508 adults who owned a video game console. The results of the survey are as shown on figure 1. Figure 1 Harris Interactive, . How Gamers decide What to buy. N.d. Photograph. kotakuWeb. 9 May 2014. <http://kotaku.com/5428141/word-of-mouth-sells-the-most-video-games>. as the chart says, word of mouth is the biggest and is what one out of every three gamers use to buy. Why is this biggest out of the all of them? The answer is community. The growth of the Internet over the past few years has made gaming more and more social, as well as making it easier for gamers to communicate with other gamers. Because gaming has become much more social, more and more games have shifted their focus of playing online and with friends. If your friends are all playing Call of Duty, you’ll want to play it with them. In this case, your purchasing decision has less
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