Why Do People Shop at PRIMARK Regularly?

The franchisor of Primark Menswear must make reasonable efforts to promote and maintain the network. These efforts include maintaining the good

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark successful. percent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the expectations during each time customer’s purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of buying clothes. Furthermore, Primark is sensible; it hardly locate the

Primark has functional structure in order to ensure that every organizational aspect is being grouped according to its principle. With such type of business, it consists of various marketing division, like a production division and sales division. Primark is operating with tall structure.

No, I think that Primark made a mistake for sacking their suppliers where they could have improved working conditions in India. They are a multi-million company and are known worldwide they had the money to improve working conditions for their workers instead of sacking 3 suppliers, which means that people who were not at any fault had lost their job and couldn’t provide for their families. In my opinion I think Primark could have easily overcome this situation which occurred in June 2008 by improving working conditions, they have gone against the rights of some people as research showed hundreds of people lost their jobs who had a right to be working there and were at no

It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources.

Shopping is the art of purchasing goods from stores, it's one of my favorite hobbies. The feeling of attaining a new piece of clothing or multiple pieces of clothing gives me a high that no chemical can compare to. However I have come to the realization that it is just not my own on motivation driving me to want to shop but the stores have a way of manipulating their customers to buy more. One of my favorite store growing up would be Hollister Co. my friends and I were patrons of this store. Looking back I think Hollister is the perfect example of how retail stores use special tactics to manipulate their customers. As soon as you walk in into Hollister all your senses are overtaken by their carefully planned tactics to make their customers

Large indefinite quantity of the company choose organizational structure because it has a good relationship and company staff and based on many factors linking their size, their geographical distribution and the number of distinct products and services. In Primark, it’s also like to do the same purpose system staffs have coordinated possibility settled on meritorious suppliers are activated moderately, local communities are well-thought-of and supported by Primark, the company takes its state of affairs social control severely.

According to Primark, the cheaper the clothes, the more shoppers will buy. This is reflected in its sales. Primark is able to sell on low prices because Primark enjoys economies of

Unlike other fashion retailers, Primark do not use marketing strategies to attract interest and customers as the brand try to keep overheads to a minimum in order to sustain the best prices for the consumer. Primark market its products using its store window displays, which are changed twice a week to showcase the newness in product currently in store. There are also a few weekly magazines that showcase Primark womenswear’s latest products, but this is done independently and Primark play no part in marketing these products themselves.

There will be several more in 2018. The merchandise is attractive and offered at very cheap prices. The concept is extremely appealing to young people on a tight budget. Primark will present a competitive challenge for every promotional retailer selling apparel, fashion jewelry, and various seasonal and home novelties.

In United Kindom the economical contribution of the Primark is very important, and the primark followed business rules and regulation.

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

Though Primark has major strengths that have seen it grow over the years, it also has its share of weaknesses. One of the major challenges that Primark has faced in the past few years is the increased rivalry from other companies such as Esprit that have produced clothes lines that are a close replication of its products, hence impacting on its profits in a negative way. This made Primark to react in a rather spiteful way because it knew exactly how this would impact on its