Why Do Special K Own Your Own Excuses?

In the poem At The Gym written by Mark Doty it talks about how the gym has a deeper meaning to life. It’s more than sweaty faces, treadmills, and weights. People are there for a reason whether it’s to feel good, get something off their chest, or pursuit that perfect physique. For example, magazine covers such as GQ, Flex, Muscle and Fitness shows us how to achieve that perfect body but by looking at a picture doesn’t always improve what we h ave to do. The poem states “ burden they’ve chosen” clearing showing there is something going on in his life that he feels the need to work out, so the burdens he lives with he didn’t choose for himself. That line also shows his mental state and could also be a part of the reason why he’s working out. Men and women have fragile feelings and it does not always show (Doty). The poem states “here is some halo the living made together” which shows he wants to be accepted as one of the group and become a part of everyone else.

The ready-to-eat (RTE) sector has increased sales and therefore have given the Breakfast cereals market an advantage to have a higher market share of 4.2% in 2013. The emphasis is more to the value and the convenience of cereals rather than the quality. However people are starting to be more heath conscious and are going to the higher nutritional brands which tend to be the well-known ones such as Kellogg 's, Weetabix and Nestle.

External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

The cereal industry is very adamant on using a differentiation strategy to make one’s brand stand out in the minds of certain people. The companies break down the public into different target markets; and then make products that will be attractive to their target markets. Companies make different brands for young kids, teenagers, adults, and people who are health conscience. Currently, there are 387 different brands of cereal sold in the United States and each family is estimated to purchase 17 different brands per year. (O’Connor, Amy) Companies continue to brainstorm for new product ideas to attract the various market segmentations.

I've always been the odd man out on any sports team who looked forward to conditioning at the end of practice and would hold my plank an extra few seconds until I really felt the pain. I loved pushing myself beyond my expected limits and the satisfaction of leaving the gym knowing I gave my full effort. Although the thought of taking a weight lifting class was extremely intimidating, I acknowledged my deep love for training and bettering myself.

Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the

Everyone has their own way of achieving victory: scoring the winning point in a sport, getting chosen for a job or acing a test in school. A writer for Sport Illustrated's, Rick Reilly, tells Ben Comen’s story, a teenager with cerebral palsy who runs for his high school’s cross-country team, in his article “Worth the Wait.” In the article, Reilly informs the audience of the previously mentioned situation that Ben is in, while also mentioning Ben’s process of overcoming all odds and managing to finish the races with the entire crowd cheering him on. Reilly establishes a triumphant tone with the aid of pathos and arduous-like diction to make light of people with cerebral palsy and to show how they can accomplish goals in life like everyone else

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

Kellogg’s is highly a profile company which is hugely known not only in the UK but in the world at large. It is one of the largest breakfast companies in the word, not only that but it is also financially it is a stably and well organised company. Kellogg’s profits have been stable if not increasing for the better from what it was 5 years ago.

Mission: Kellogg is a worldwide business dedicated to construct Long-Term expansion in their bottom-line and to ornament its universal Leadership Position by supplying healthful Food Products of better-quality worth.

Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

The reason stated is because they "wanted to film how much pain Plaintiff was suffering, and to film Plaintiff walking

Kellogg’s is a company that produces and sells cereals, fruit flavored snacks, breakfast biscuits, beverage, crackers, toasters pastries,

Special K enabled Kellogg’s to be alert to current consumer trends such as social trends and changes in technology. The research enabled Kellogg’s to identify consumer perceptions of the brand and what developments consumers would favour. Armed with this consumer and market focused knowledge, Kellogg’s was best placed to inject growth into the product life cycle.

In addition to frozen meals, Kashi, a Kellogg’s brand company, offers, cold and hot cereal, snack bars, and cookies. Kellogg’s is well known in households across the globe.