Why Do The Same With Your Business?

Often meeting with potential customers is often the most effective way to promote the business. Networking can also generate sales.

Alexandra Thomas co direction of SJ Riding Camp said that they way most clients find them is via the Internet or word of mouth. It is essential to keep both campers and their parents happy and informed so that they return to camp every year and recommend camp to their friends. In addition, the Internet is a huge pool for finding new clients. However, just having a website or a Facebook page does not necessarily mean it is easy to find your business online. In order to have a website high on a search a person sees when they search for something on Google, bing, or aks.com a businesses website must have adwords that are similar to the persons search. For example if the phrase “riding camps in Connecticut” is searched in Google SJ Riding

Identify your customers: _______________________________________________________________ Craft a dedicated brand message: ______________________________________________________ Creating Image of the brand: __________________________________________________________ Providing consistent quality: ___________________________________________________________ Brand recognition: ____________________________________________________________________ Consumer Ownership: ________________________________________________________________ Packaging: ___________________________________________________________________________ Contingency Planning_________________________________________________________________ 29 30 30 30 31 31 31 32

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Tactic 1 – Hire someone (like a sales rep) whose job is to be the contact for businesses. This

In the theory, it defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate the offering from those of other competitors. Simply put, branding is one of the most important aspects of any business, large or small, retail or B2B, which is the promise to customers and tells them what they can expect from the products and services. (Lake, 2015) (Williams, 2014) Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand.

At His and Hers we use a variety of ways to promote and advertise our business. We have posters around the local area, we hand out leaflets, we advertise in the local newspaper and many more. We also promote our business by giving out key holders and pens with our logo and address on it.

Consider marketing your wares via the site's advertising venues, but also take advantage of free ways to promote your shop. Put a notation on your business card and a link on your email signature. Also, be sure to take advantage of social media sites such as Pinterest, Facebook, and Twitter to help promote your shop and specific products.

Gaining a customer relationship is also a good way of meeting customer needs and you find out who they are so you are more than able to offer them what they need.

he/she has an opinion of an already existing brand. Though there is always a risk of extension failure, which will give the brand a negative image in the consumers mind. But there is also a risk of idea failure, PR failure and people failure, where the company uses wrong tactics and this will again give the consumer the unsuitable image of the brand. In some cases there-branding can lead to negative opinions, but also culture failure can play a part, as consumers in different countries have different ethics and religions.

There is no doubt that the customer is king because without customer, there is no business. Today, brand can easily attract or lose customers. With the increasing number of social platform and numbers of creating account, customers’ voices are raised among social media, web sites or forum. In fact, we can observe that, nowadays, customers don’t hesitate to question brands, to congratulate, to criticize and even to require that brand deliver them messages adapted to their profile and their interest. Particularly with

Your customers judge your business by the people you hire to work for you. From the sales person behind the counter, to the cook in the kitchen, you must do your hiring with your customers in mind. In addition

There 's a great deal of truth in this thought. In any case, a great deal of diligent work needs to go into figuring out what clients need, and recognizing where they do their shopping. At that point you have to make sense of how to deliver the product at a value that speaks to esteem to them, and get it all to meet up at the basic time.