Why Do We Choose For N Out Burger?

Sonic Drive-In is an American quick service restaurant brand, established in 1953. The popular fast-food restaurant has 3,552 locations in 45 states, and is headquartered in Oklahoma City, Oklahoma (All Sonic Drive-In Locations). They are the largest drive-in restaurant in the country; their menu boasts over a million flavor combinations between their slushies and fountain drinks, and an extensive range of fast food options such as fully-loaded burgers, over the top hot dogs, and various grilled and fried sandwiches. Sonic also attracts customers by offering side and snack options unique to the brand, such as their Ched ‘R’ Peppers or Chili Cheese Tots. Sonic has been using the same advertising duo for over 15 years; two middle-aged

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

In-N-Out Burger is a fast food restaurant chain with more than 300 locations across the five states of California, Nevada, Arizona, Utah, and Texas. It is one of the most popular fast food restaurants in the American Southwest, and preferred by a lot of people. The restaurants interior has a 1950’s burger joint appeal to it with its checkered floor, framed pictures of 57 Chevys and tiled walls. In-N-Out Burger is widely known for their simplistic menu, which consists solely of hamburgers, fries, and milkshakes. There are no words that can truly describe my love for In-N-Out. This is my favorite “go-to” restaurant because they offer quality, freshness, and excellent customer service.

From when it first was established to now, In-N-Out has created for itself the title of one of the best burger joints and has become a phenomenon in the history of fast food places. This has affected other fast food places such as Burger King; also it has earned the adulation of several famous chefs, which is rare considering In-N-Out is a fast food place.

In a frantic rush you have to pick McDonalds or Chick-Fil-A which do you choose? How would you even begin to choose? What are the pros and cons of either restaurant? Both McDonalds and Chick-Fil-A are excellent restaurant choices for a fast food connoisseur, but the best restaurant choice greatly depends on the consumer’s budget, lifestyle, and taste preference.

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

Most people view Fast Food chains to be a perfect, convenient, healthy and inexpensive place to come and get a meal. This mirage of a perfect restaurant is used to shield society from the darker and more twisted elements of the actual franchise world. Fast Food Nation by Eric Schlosser is a non-fictional window exploiting real world of fast food. Throughout the book, Schlosser discusses the fast food industry inside out. One of the biggest topics he covers is the actual quality of the food that is being served in restaurants such as McDonalds, Jack in a box, and Carl’s Jr. Despite the promise the franchises have made about safe and healthy food; the food served in Fast Food restaurants are prepared in an inhumane

Many people in Seoul, South Korea opposed hamburgers, especially if they are from McDonald’s, because it goes head to head with the Koreans that produce their rice locally. Korea had seen the McDonald’s commercials on the media and after receiving the results of the market survey they were anti-American because of the tense relationship between Korea and America after the end of WWII. However years later, Korea and McDonald’s came to an agreement and opened the first McDonald’s. As soon as McDonald’s opened it attracted many young people because of its different trend that no one had ever seen before; it was considered modern and a chic place to eat. The

Chipotle has opened their stores in few countries such as the UK, the US, Canada, Germany and France. It is now time for the corporation to follow the lead from other companies like Yum. Brands such as KFC and Taco Bell as well as McDonalds expand their footprint in the Asian market like Japan. For example, Chipotle operates less than 2,000 restaurants in only 5 countries, while McDonalds operates more than 35,000 restaurants in 119 countries, and Taco Bell, another Mexican restaurant, operates 6,500 restaurants in 20 countries which shows that the Chipotle could do better if it expands its business.

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

As observed earlier, In-N-Out follows a fairly different strategy as compared to its competitors which totally

(1) Wendy’s was able to achieve its initial success and grow so rapidly at a time when the quick service hamburger business appeared to be saturated because Wendy’s chose a strategic plan of targeting a different segment of the hamburger market, young adults and adults. Dave Thomas’s idea of an “old fashioned” hamburger allowed Wendy’s to differentiate from the competitors. The hamburger itself is made from fresh beef that is cooked to order and served directly from the grill to the customer. It is done this way to allow the customer to see what they are ordering. Allowing customers the opportunity to see the cooking process gains a certain level of comfort between the customer and the restaurant. “Old fashioned” hamburgers are square in

Thus, Chipotle must find a way to differentiate itself from other western restaurant chains, while integrating itself into the Chinese culture. It can use its capital and reputation for using local and sustainable ingredients to build a strong brand—a core competency that will give it a competitive advantage in the Chinese market. In a large, international city like Shanghai, local street food is cheap, but people will still want to dine at higher-end western restaurants because of that entails a higher status (Maxfield,

Second factor quality of food is the heart core factor that contributed to the success of Five Guys burger. "Five Guys ' burger is better than McDonald 's," says Tristano. "Americans have always fallen in love with a better product "(Burke M, 2012). Speaking about quality food that offers Five Guys includes superior quality of meat, eighty percent lean, always fresh, never frozen at all. Potatoes always come from northern Idaho, because of weather condition they grow more slowly, solid and tasty in comparison to the potatoes grown in California or Florida, grow faster and are cheaper used by other fast food chains. Five Guys use anything but the best. Five Guys first soak fries in water so when the fries are per fried, the water boils, forcing steam out of the fry. This forma a seal so that when they get fried a second time, the fries don 't absorb any oil and so are never oily. "Fries are much harder than burgers" says Murrell. "We work day and night on them, all the damn time." (Burke M, 2012). Five Guys menu allows the chain to focus all its energy on executing its burger "perfectly" (Licata, E., 2009).  Five Guys burger decided they would cook only in peanut oil, which cost five times as much as the oil, other burger restaurants were using (Lottie L., 2012).

Nowadays tourism industry becomes one of the most important economic growth factor in Hong Kong. According to the Tourism Commission, “In 2011, Hong Kong received a record-high of 42 million visitors from around the world, a remarkable increase of 16.4% over 2010”. Such great number of tourists contributes to the fast food industry and making more potential customer in Hong Kong.