Why Do We Trust Google Maps Of Give Us The Best Route?

937 WordsJul 16, 20154 Pages
Why do we trust Google Maps to give us the best route? Google Maps provides an interesting example of a complex optimization application that the user understood easily and implemented without requiring optimization expertise. The user simply provides an origin and destination before requesting an optimal route. Google Maps identifies this optimal route based on the fastest travel times, up-to-date traffic and road closure information, and user define constraints (e.g. avoid highways and tolls). Google displays the result without revealing details of their sophisticated data collection, model representation, and optimization routine. At this point and at various points during their route, the user makes a choice either to follow the path that Google suggests or to use their favorite shortcut. So, what make the user follow the suggested path instead of their established shortcut? Presumably, the user is motivated by a desire to get to their destination as quickly as possible. The burden is on Google to establish that their route is the fastest. Google Maps is able to accomplish this in a number of ways. Below, I have listed several ways that we could translate to our problem 1) Displaying relevant route information. Google Maps puts a large amount of data at the user’s fingertips: road maps, accidents, road closures, travel distances, and alternative solutions. The current traffic conditions are reported and historic conditions are available

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