Why Do You Believe So Many Other Employees Participate At Marketing Planning?

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

To be most effective, the plan has to be formalized, usually in written form, as a formal "marketing plan." The essence of the process is that it moves from the general to the specific,

Marketing plan is a business document that describes the marketing environment, outlines the marketing objectives, analysis current position

The marketing department needs a solid and sustainable business plan to serve its clients while functioning as a business unit that offers fair pricing and timely service.

From the perspective of a first-time marketing plan creator, with coworker suggested outlines, examples from http://www.mplans.com/, and a little research using websites and YouTube videos to supplement self-training (http://www.wikihow.com/Create-a-Marketing-Plan, http://www.entrepreneur.com/article/43018, https://youtu.be/7eTN-R4r6I,

I want to learn how to create marketing plans. For 4 different events, I have to come up with marketing plans this semester. I’ve created one already, my boss gave me feedback so I can keep improving my plans throughout my internship.

Marketing is another career that is going to be in such high demand in the future. Expanded rivalry and the longing for enormous or little organizations to discover better approaches for separating their items or administrations will guarantee that promoting experts will be kept sought after, but

The marketing department wants exclusive rights to interact with the customers. However, it is currently done by the product manager. Marketing should have information about all new product development. However, the development process is separate from the marketing. The division of work is unorganized. Managers have lost sight of its integration responsibilities.

When developing a marketing plan, it is imperative to discuss its purpose. Marketing Plans provide comprehensive blueprints of overall marketing efforts, requiring research, time, and commitment, helping to develop business products and services (Kristen 2013, p. 20). Without effective marketing clients are unlikely to approach businesses and ask for services, and the marketing plan is designed to meet the needs of the target market (Stephenson 2010, p. 238). Developing good marketing practices will help give customers an understanding of how products and services are better or different from competitors

Marketing plans are critical to the success of any business organization as they help achieve company goals by providing guidance, instruction, and structure to an organization. Effective marketing plans are crucial to the success of all companies large and small. Marketing plans, may look different depending on the size and scope of the organization, but no matter their appearance they serve an important role in achieving and maintaining organizational goals. A well-written marketing plan provides focus and direction for the company and its employees. It organizes valuable information about the product and target markets. An effective plan transforms the marketing strategy into calculated procedures to achieve company objectives. Without a marketing plan confusion can ensue because information is not properly relayed and there is little consistency.

A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growth and expansion. A first class and properly structured marketing plan will guide the entire organization’s marketing actions and keep them focused and dedicated toward achieving the company 's overall goals and strategies.

Marketing planning involves looking at all angles, the best strategy that will enable a company utilize it resources efficiently. Organizational resources are scarce and thus planning become inevitable. Analyzing the marketing requires adequate knowledge with proper strategies to seize opportunities that exist. Market planning requires that organization understand their internal and external environment. Internal

Similarly, a marketing researcher might be needed, or even a sales manager to forecast how many units can be sold all, furthermore, executives are involved in the planning and approval process, which means the team size, might grow quite large before the plan is completed.

The marketing plan habitually comprises time limits, budgets and allocations of staff and this can help the business identifying the definite marketing activities and specifications for the budget, setting and achieving marketing goals, bringing a marketing strategy in the company for life (Mcdonald et al, 2011)

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p