Why E Commerce Is Important For The Business

1.Having a website for a traditional business can enhance operations, attract new customers, and increase income. There are a great amount of people that would rather accomplish tasks online. A website for a business that sells products can set up a system where products can be bought and shipped to the buyer. People live busy lives and often do not have time for shopping for whatever it is they may need and the option to buy and have items shipped has become increasingly popular in order to save time and money. It has gotten to the point where some people are ordering there groceries online and having them delivered to their porch. There may be a potential for a broader customer base for certain operations if they had this particular option. Places that need reservations such as restaurants and hair/nail salons can also

E-Commerce Solutions Kitchen Karousel offers specialty kitchen products to a higher-end target market. The existing website is very basic and lists a quick description of their store, location and various featured products. While the website contains basic information, it does not provide product details outside of the featured products. Also, there is no shopping cart and therefore no ability to purchase items online. This severely restricts their ability to be competitive in today’s global market. An essential element of any business looking to compete online is the ability to

Although the business has a website with a widget that allows visitors to be added to the company’s mailing list, there is no in-house practice of obtaining customer information, request of online customer satisfaction participation or web follow-up. Finally, most marketing and business promotion is done mostly via word of mouth and in local newspapers.

Today’s businesses wouldn’t exactly get far with the loss of the internet, either. Emails from corporate branches, sharing of information, archiving numbers and statistics, just to name a few. Without an online presence, a business is hardly well known, and almost never efficiently organized. Advertisements online net thousands of hits a day, propelling business recognition to new heights and their customer base even further. As a consumer, a company that has a web page is more easily accessible, more reliable and therefore preferred over those that do not. Not having a webpage is almost unheard of for any business venture anymore.

It is now, not only commonplace to have a website detailing the operations of your company, but expected. ?The reality is consumer ? likely even you ? turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn?t the only reason people go online. Instead, being online leverages multiple avenues for small businesses to gain visibility among consumers.? (Leinbach-Reyhle, 2015). For a small business trying to compete with other small and larger businesses, visibility is key.

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

Associated Wholesale Grocers does not feel the threat of many competitors within their industry. Apparently, to be successful in any industry a company has to exercise adequate competitive skills. Also, advertising with tools and resources provided by recent trends is beneficial to companies. Many companies utilize the internet to advertise the various services they provide in their industry. Websites and social media offer tools and useful attributes that word of mouth advertising does not provide. Companies who choose to do a website are capable of posting pictures, product deals, and company history to gain a competitive advantage. For companies to achieve a complete competitive advantage, the company needs to ensure their website stands out from their competitors. Associated Wholesale Grocers website displays their company history, mission statement,

Nowadays, almost every business has a website. You will realize that a website will help you market your products and services effectively. You can actually write blogs about your products so that your viewers can have something to read. If you do not have the skills needed in writing, you can readily hire writers so that they can help you out. You can hire quality writers so that your content can stand out. Having an online presence can help you a great deal. This can go a long way in increasing the number of customers who visit your business.

E-commerce is important to business today because it give the firm an online market presence, and allows firms to

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

❖ One of the major problem with web based marketing is maintaining and driving consumer toward the website which will pose blue Nile’s major challenge going into the 21st century so how to attract new consumers.

E-business uses the digital technology to optimize the business activities of organization in order to increase the efficiency and effectiveness of operation and gain competitive advantages. E-business provides the solution that allows the organization to instantly share database, information of products and services, financial figures and data and nearly anything else that the organization may need to operate the business activities effectively and efficiently (Nguyen, 2013). E-commerce which is the abbreviation of electronic commerce is the subset of e-business. It focuses on the online transaction which includes selling of products or service by using computer network, primarily the Internet.

Selling goods in a B2C environment usually requires a website with an online shop. The web site could be a tool for strengthening company’s reputation and commitment to customers. This is a tool for creating and maintaining lasting relationships with customers and lays the basis for targeted marketing and product development.

revenues via e-commerce in the next two to three years (Richter, 48). The core of e-

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;