Why Ebay Is The Best Model For The Integration Of All The Aspects Of E Commerce

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Ecommerce is the next raising thing in the economic growth market. Thus those who have managed to stake out their niche business in the ecommerce market are leaps and bounds above those who are now just starting to see the relevancy of this new market. As businesses and organizations all look for ways to pull their bottom lines up. They are all looking at the ecommerce market place and are taking notice of the ecommerce market leaders and seeing how they can emulate their success ("eBay, Annual Report 2011," 2012). During this case analysis of eBay shopping spree, the following items will be covered: 1. Explain whether or not making so many acquisitions is a risky proposition. 2. Argue why eBay can successfully compete with its top three competitors. 3. Explain why eBay is the perfect model for the integration of all the aspects of e-commerce. Explain whether or not you think making so many acquisitions is a risky proposition and why? The acquisitions are risky but support the eBay overall open source commerce platform called X.commerce. Therefore, the acquisitions are warranted as a calculated risk which enables merchants to more easily integrate online and offline commerce efforts (Laudon & Traver, 2012). Specifically, the acquisitions of RedLaser and Milo allow eBay to build services to help sellers offer goods locally, both online or through a mobile device, providing them with another channel for product distribution (“eBay, Annual Report 2011,” 2012). RedLaser

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